How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
Typeform is the best online quiz maker in 2026 because its conversational format keeps quiz takers engaged and its scoring and logic work together. SurveyMonkey ranks second for quiz templates and analysis, and Jotform is the best pick for quizzes that capture leads. Google Forms suits teachers who need free quizzes with automatic grading.
Key takeaways
8 of 8 tools in this list have a free plan, and the lowest paid start is $7 a month per user (Google Workspace Business Starter) (Nov 2026).
Typeform ranks first because its conversational format keeps quiz takers engaged and its scoring works with logic.
Google Forms is the best free quiz pick, with automatic grading and unlimited responses at no cost.
SurveyMonkey free shows only 10 responses per survey, so real quiz use starts on Advantage at $39 a month.
Qualtrics Strategic Research costs $420 a month and caps at 1,000 responses a year.
The best online quiz makers differ most in scoring, logic and lead capture: some grade the quiz and show a result, while others score each answer, route the taker to a result and capture the lead. This guide ranks the 8 best online quiz makers in 2026 by quiz scoring and lead capture, with real prices and free-plan limits.
Typeform is the quiz pick for engagement. Its one-question-at-a-time format keeps a quiz taker focused, and scoring with logic routes each taker to a result based on their answers, which suits a personality quiz or a lead quiz. The catch is the response meter: the free plan stops at 10 responses a month, and Basic at $25 a month billed annually covers just 100.
The catch is the response meter. The free plan collects only 10 responses a month, and Basic at $25 a month billed annually covers just 100, so a busy lead form hits the cap fast. Removing Typeform branding starts on Plus, and higher response limits climb steeply, so price by the responses you expect, not by the form count.
What we like
Conversational one-question-at-a-time forms convert well (Nov 2026).
AI form creation and follow-up questions are built in.
Basic costs $25 a month billed annually for 100 responses.
Watch out for
Free plan stops at 10 responses a month.
Branding removal starts on Plus at $50 a month billed annually.
SurveyMonkey is the template pick for quizzes. Its large template library and question bank cover most quiz types, and the analysis tools show which questions trip people up. The free Basic plan covers 10 questions per survey, but you can only view 10 responses, so real quiz use starts on Advantage Annual at $39 a month.
The catch is the free plan and the monthly price. Basic is free, but you can only view 10 responses per survey, which makes it a demo, not a research tool. Advantage Annual at $39 a month is the realistic entry point, and paying month to month costs $149 for Standard, so commit to a year or pay far more.
What we like
Large template library and question bank (Nov 2026).
Advantage adds exports, skip logic and AI analysis.
Research panel lets you buy responses from outside your list.
Watch out for
Free plan shows only 10 responses per survey.
Month-to-month billing costs $149 a month for Standard.
Jotform suits a quiz that captures leads. The free Starter plan covers 5 forms and 100 submissions a month with a large template library, and a quiz can end with a lead form that sends the result by email. Bronze at $34 a month billed annually raises the cap to 25 forms and 1,000 submissions a month, with payments from 40-plus gateways.
The catch is the single-user rule. Every paid plan except Enterprise covers one user, so a team of three needs three accounts or an Enterprise quote. Bronze at $34 a month billed annually is fair for one person, and the free plan stops at 100 submissions a month, so a busy form pushes you up the ladder fast.
What we like
Free Starter plan covers 5 forms and 100 submissions a month (Nov 2026).
Every feature is on every plan; tiers differ only by limits.
HIPAA features are available on Gold at $99 a month billed annually.
Watch out for
Free forms carry Jotform branding.
All plans except Enterprise are single-user.
HIPAA needs Gold, so regulated teams pay $99 a month.
Starting priceFree; Google Workspace Business Starter is…
Free planYes
Free trial14 days (Google Workspace)
PlatformsWeb
Google Forms is the free quiz pick for teachers. Any Google account can build unlimited quizzes with unlimited responses, and automatic grading scores each answer at once, with the results landing in Google Sheets. The design control is basic and there is no lead capture, so a marketing quiz should pick Typeform or Jotform instead.
The catch is the thin feature set. Google Forms is free and unlimited, but it has no payment fields, no conditional pricing and only basic analytics. It is HIPAA-eligible only under a Google Workspace BAA, so a personal Google account can never carry patient data. For plain intake and surveys it is hard to beat; for sales it falls short.
What we like
Free with any Google account, with unlimited responses (Nov 2026).
Responses land straight in Google Sheets.
Quizzes with automatic grading are built in.
Watch out for
No native payments or advanced automation.
Design and branding control are basic.
HIPAA cover needs a Workspace BAA; a personal account is never covered.
Tally is the free quiz pick for logic. It covers unlimited forms and submissions under fair use, with conditional logic and calculations included at no cost, so a quiz can score answers and show a result without a paid plan. The free plan carries Tally branding, and Pro at $29 a month removes it with custom domains and teams.
The catch is the branding and the compliance gap. The free plan is the most generous here, but every free form carries Tally branding, and Tally signs no BAA, so patient data needs a different tool. Pro at $29 a month removes the branding and adds custom domains, teams and partial submissions, which is the whole upgrade.
What we like
Free plan covers unlimited forms and submissions under fair use (Nov 2026).
Conditional logic, calculations and Stripe payments are free.
Pro costs $29 a month and removes branding with custom domains.
Watch out for
Free forms carry Tally branding.
No HIPAA support and no BAA on any plan.
Analytics are basic next to dedicated survey tools.
Fillout is the quiz pick for logic and payments. The free plan covers 1,000 responses a month with conditional logic, calculations and payments included, so a quiz can score answers and take a payment for the result. Starter at $15 a month covers 2,000 responses, and Business at $75 a month is the step to unlimited responses.
The catch is the response meter and the compliance wall. The free plan gives 1,000 responses a month, ten times Typeform, but Starter at $15 a month covers only 2,000, and Business at $75 a month is the step to unlimited responses. Fillout signs a BAA only on Enterprise, so regulated teams should plan around a sales conversation.
What we like
Free plan covers 1,000 responses a month with logic and payments (Nov 2026).
Unlimited seats on every plan, including free.
Deep Notion and Airtable links, with scheduling and PDFs built in.
Watch out for
HIPAA and a BAA are Enterprise only.
Custom domains and analytics need Business at $75 a month.
Response caps are monthly, so a big month can force an upgrade.
Paperform is the design pick for quizzes. The free plan covers only 30 submissions a month, so real use starts on Pro at $49 a month billed annually with unlimited submissions. What you pay for is the design and the order logic, with strong calculations and pricing logic built in, which suits a quiz that sells a result or a product.
The catch is the free plan and the compliance gap. Thirty submissions a month is a trial in all but name, so real use starts on Pro at $49 a month billed annually. Paperform is not HIPAA compliant and signs no BAAs, so health data belongs elsewhere. What you pay for is the design and the order logic, which are genuinely strong.
What we like
Pro costs $49 a month billed annually with unlimited submissions (Nov 2026).
Strong calculations, pricing logic and e-signatures built in.
Polished, highly brandable forms with workflow automation.
Starting priceFree Surveys account; Strategic Research $…
Free planYes
Free trial30 days (Strategic Research)
PlatformsWeb
Qualtrics is the research pick for quizzes. Stats iQ and crosstabs give research-grade analysis, and guided methods cover conjoint, MaxDiff and concept tests, which no other tool here offers. The free Surveys account covers 3 surveys and 500 responses, while Strategic Research costs $420 a month billed annually and caps at 1,000 responses a year.
The catch is the price per response. Strategic Research at $420 a month billed annually covers only 1,000 responses shared across the whole team, and everything above it is custom-priced. The free account is a preview, not a program, with 3 surveys and 500 total responses. Qualtrics fits research teams, not casual surveys.
Sources used: vendor pricing pages, vendor product pages and vendor help pages, checked Nov 2026.
Criterion
Weight
What we looked at
Quiz scoring
35%
We ranked by scoring, logic and result routing, since a quiz that cannot score answers and show a result is just a form.
Lead capture
25%
We checked whether a quiz can capture a lead and send the result by email, since a marketing quiz that cannot capture a lead wastes traffic.
Question types
25%
We weighed the range of question types, from simple text to rating scales, matrices and ranking, since a narrow set limits the quiz.
Price and free plan value
15%
We compared entry prices and free tiers, since a quiz tool that caps responses at 10 is a demo, not a working tool.
What are the best online quiz makers in 2026?
The best online quiz makers in 2026 are Typeform, SurveyMonkey and Jotform. Typeform leads because its conversational format keeps quiz takers engaged and its scoring and logic work together. SurveyMonkey is the best pick for quiz templates and analysis, and Jotform is the best pick for quizzes that capture leads.
How much does an online quiz maker cost?
Prices in this list start at $7 a month per user for Google Workspace Business Starter, $15 a month for Fillout Starter and $25 a month billed annually for Typeform Basic. Tally Pro is $29 a month, Jotform Bronze is $34 a month billed annually, and SurveyMonkey Advantage Annual is $39 a month. Paperform Pro is $49 a month billed annually, and Qualtrics Strategic Research is $420 a month.
Is there a free online quiz maker?
Yes, Google Forms is free with automatic grading and unlimited responses, Tally is free with unlimited forms and submissions under fair use, and Fillout is free with 1,000 responses a month. Typeform free stops at 10 responses a month, SurveyMonkey free shows only 10 responses, Paperform free covers only 30 submissions a month, and Qualtrics free covers 3 surveys and 500 responses.
Which quiz maker is best for lead capture?
Typeform and Jotform are the best picks for lead capture. Typeform scores answers and routes each taker to a result, then captures the lead in the same flow, though its free plan stops at 10 responses a month. Jotform ends a quiz with a lead form that sends the result by email, and its free plan covers 5 forms and 100 submissions a month.
Can I grade a quiz automatically?
Yes, Google Forms grades quizzes automatically at no cost, with the results landing in Google Sheets. Typeform, Jotform, Tally, Fillout and Paperform all score answers with logic, and Qualtrics adds research-grade analysis. SurveyMonkey scores quizzes on paid plans, with exports and AI analysis on Advantage Annual at $39 a month.
Frequently asked questions
What is the best online quiz maker?
Typeform is the best online quiz maker because its conversational format keeps quiz takers engaged and its scoring and logic work together. SurveyMonkey ranks second for quiz templates and analysis, and Jotform is the best pick for quizzes that capture leads.
How does Typeform work for quizzes?
Typeform asks one question at a time in a conversational format, which keeps quiz takers focused, and scoring with logic routes each taker to a result based on their answers. The free plan stops at 10 responses a month, and Basic at $25 a month billed annually covers 100 responses.
Is Google Forms good for quizzes?
Yes, Google Forms is good for quizzes, with automatic grading and unlimited responses at no cost, and the results landing straight in Google Sheets. It has no lead capture and only basic design, so a marketing quiz should pick Typeform or Jotform instead, both of which capture leads in the same flow.
Is there a free online quiz maker?
Yes. Google Forms is free with automatic grading and unlimited responses, Tally is free with unlimited forms and submissions under fair use, and Fillout is free with 1,000 responses a month. Typeform free stops at 10 responses a month, and Paperform free covers only 30 submissions a month.
Which quiz maker is best for teachers?
Google Forms is the best quiz maker for teachers, with automatic grading and unlimited responses at no cost. Tally is the best pick for logic, with conditional logic and calculations on its free plan. Typeform is the best pick for engagement, though its free plan stops at 10 responses a month.
Can a quiz capture leads?
Yes, Typeform and Jotform both capture leads from a quiz. Typeform scores answers and routes each taker to a result, then captures the lead in the same flow. Jotform ends a quiz with a lead form that sends the result by email. Fillout captures leads with logic and payments on its free plan.
What is the cheapest online quiz maker?
Google Forms is free with automatic grading and unlimited responses, and Google Workspace Business Starter at $7 a user a month is the cheapest paid step. Fillout Starter is $15 a month, Typeform Basic is $25 a month billed annually, and Tally Pro is $29 a month. Qualtrics Strategic Research at $420 a month is the most expensive entry here.
Final verdict
Pick Typeform if you want quizzes with high engagement and scoring.
Pick SurveyMonkey if you want quiz templates and analysis.
Pick Jotform if you want a quiz that captures leads.
Pick Google Forms if you want a free quiz with automatic grading.
Pick Tally if you want logic on a free quiz plan.
Pick Fillout if you want logic and payments together.
Pick Paperform if you want a polished, brandable quiz.
Pick Qualtrics if you need research-grade quiz analysis.