About Appterly

Appterly ranks marketing software for small businesses, agencies and creators.

Who runs Appterly

Appterly is run by Shamim, its founder. He writes every post on this site.

How we research

Every list is built from vendor pricing pages, documentation, changelogs and public reviews. We check each starting price, free plan and key limit on the vendor's own website and print the check month on the page, for example "Nov 2026". If we cannot verify a fact, we leave it out.

Appterly researches tools. It does not test them, and it never invents scores, ratings, user counts, screenshots or quotes.

Posts are re-verified every 60 days, and the "Last verified" date on each post shows when its facts were last checked.

How rankings work

Every list weighs the same four criteria — ease of use, features, value for money and support — and each pick says who it is best for and what to watch out for. The full criteria and weights for a list are printed in its "How we chose" section.

Affiliate disclosure

Some links on Appterly are affiliate links. We may earn a commission at no cost to you. It never changes a ranking.