What is Frontify?
Frontify is a brand management platform that keeps a company's brand guidelines, digital assets and templates together in one place. Instead of storing logos in one tool and the rules for using them in a PDF somewhere else, Frontify puts the guidance right next to the files. Teams use it to document logo use, color, typography, imagery and tone of voice, and to give everyone a brand portal showing the content they are allowed to use.
The platform now positions itself around AI. Its Brand Assistant answers questions about the brand, finds files and helps create on-brand content, and other AI tools can connect to the brand data through MCP and an API. Built-in templates let local and global teams produce materials without breaking the rules. Frontify is developed by Frontify AG and targets mid-size and large organizations.
Frontify at a glance
How does Frontify work?
- Document your brand
Build digital brand guidelines covering logo, color, type, imagery and voice, with examples placed beside the related assets.
- Store and tag assets
Upload brand assets to the DAM, where they are tagged and described automatically so they can be searched by keyword or question.
- Create from templates
Set up templates with brand rules built in so teams anywhere can produce on-brand content without design help.
- Connect people and AI tools
Give staff and partners access through the brand portal, and connect design tools and AI agents through integrations, MCP and the API.
Frontify key features
Digital brand guidelines
A living, web-based home for brand rules that stays current instead of a static PDF.
Digital asset management
A library with automatic tagging and descriptions, searchable by keyword or plain-language question.
Templates
Brand rules are built into templates, so teams create compliant content with less review.
Brand Assistant
An AI assistant that answers brand questions, finds files and helps draft on-brand content.
Brand portal
A single entry point where each user sees the guidelines and assets they have access to.
MCP and API access
Lets other AI agents and systems read structured brand data and stay on brand.
Analytics
Shows how brand content is used across the organization.
Enterprise security
Options such as single sign-on and custom permissions help larger companies control access to brand content.
Why use Frontify?
- Guidelines and assets live together, so people use the right file the right way.
- Templates cut the number of design requests that reach the brand team.
- The Brand Assistant answers routine brand questions without waiting on a person.
- Structured brand data can feed other AI tools through MCP.
- Billing on monthly active users means occasional viewers do not raise costs.
Who is Frontify best for?
A good fit for
- In-house brand teams at mid-size and large companies
- Organizations with many regional or local marketing teams
- Companies that work with external agencies and freelancers
- Brands that want AI tools to follow their guidelines
Less suited to
- Solo founders and very small teams with a limited budget
- Teams that need a pure file archive without brand guidelines
- Buyers who want transparent, self-serve pricing
Frontify pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Not published; custom package via sales |
Frontify prices by monthly active users, meaning people who log in at least once a month, and uses six-month averages to smooth spikes. Packages are grouped by user range and reviewed yearly.
Prices checked October 2026. Vendors change plans often, so confirm on the official Frontify pricing page before you buy.
Frontify pros and cons
Pros
- Brand guidelines and DAM in one product
- Strong template tools for decentralized teams
- AI assistant and MCP access for brand data
- Viewers who do not log in are not billed
Cons
- No public pricing or free plan
- Monthly active user billing needs to be estimated in advance
- More than a small team needs for simple file sharing
Frontify integrations and platforms
Works with
Available on
Frontify alternatives
See the full shortlist in Best Digital Asset Management Software.
Frontify FAQ
How much does Frontify cost?
Frontify does not publish fixed prices. It builds a package for each customer after a sales conversation. Pricing is based on monthly active users, meaning people who log in at least once a month, and Frontify uses six-month averages so short spikes in usage do not directly raise the bill.
Is Frontify free?
No. Frontify's pricing page does not list a free plan or a free trial. The main way to see the product is to book a demo with the sales team, who then propose a package based on your team size, use case and expected number of active users. Frontify also offers implementation advice and a partner network for larger migrations.
What is Frontify used for?
Frontify is used to manage a brand in one place. Teams publish digital brand guidelines, store logos and other assets in its DAM, create on-brand materials from templates, and let staff, agencies and AI tools access approved brand content through a portal, integrations, MCP and an API. It also includes analytics that show how brand content is being used.
Frontify vs Bynder: what's the difference?
Frontify is centered on brand guidelines, with a DAM and templates built around them. Bynder is centered on enterprise digital asset management, with modules for workflow, content creation and AI compliance. Teams focused on brand consistency often look at Frontify first, while teams with very large libraries tend to compare Bynder.
Does Frontify integrate with Figma?
Yes. Frontify lists Figma among its integrations, along with Adobe Creative Cloud and Sketch for design work. It also connects with Getty Images, HubSpot, Webflow, WordPress, Google and Okta, and offers MCP and API access for linking brand data to other systems.
Sources
This overview is based on Frontify's official website and documentation, checked October 2026.