What is Albato?
Albato is an integration and automation platform that connects more than 1,000 apps so teams can move data and trigger actions between them without writing code. It covers common business categories such as CRM, marketing, ecommerce, HR, accounting and productivity, with over 20,000 available actions. It competes with tools like Zapier and Make, often at a lower entry price.
Albato has two sides. The standard product lets individuals and teams build their own automations, with AI agents and a Copilot that can draft integrations from plain-language requests. Albato Embedded is a white-label version that SaaS companies can place inside their own product through an iFrame, API or MCP, giving their customers ready-made integrations.
Albato at a glance
How does Albato work?
- Connect your apps
Authorize the apps you use, such as Google Sheets, Slack, Shopify or Salesforce, from Albato's library of more than 1,000 connectors.
- Choose a trigger
Pick the event that starts the automation, such as a new form submission, order or CRM deal.
- Add action steps
Map fields and add one or more actions in other apps. Free plans allow two steps, and paid plans allow unlimited steps.
- Use AI where helpful
Ask the Copilot to build an integration from a description, or add AI agents that work across connected apps on paid plans.
- Monitor runs
Check logs to see each transaction and fix errors. Update frequency and log retention depend on your plan.
Albato key features
Automation builder
Create multi-step automations that pass data between apps, with unlimited steps on paid plans.
1,000+ app connectors
Ready-made connectors with more than 20,000 actions across CRM, marketing, ecommerce and finance tools.
AI agents and Copilot
AI agents act across connected apps, and the Copilot drafts integrations from plain-language prompts.
Universal MCP server
Exposes Albato's tools to AI agents and assistants through the Model Context Protocol.
App Builder
Lets teams create connectors for apps that are not yet in the library.
Albato Embedded
A white-label embedded iPaaS with multi-tenant auth and per-customer OAuth for SaaS products.
Teams mode
The Teams plan adds five seats, shared workspaces and priority support for group collaboration.
Why use Albato?
- Albato offers a free plan and paid plans that start lower than many automation competitors.
- Transactions count only successful action steps, and triggers do not use up your quota.
- AI agents and a Copilot help non-technical users build automations faster.
- SaaS companies can offer native-feeling integrations to their customers through Albato Embedded.
- The connector library covers many regional ecommerce platforms alongside global apps.
Who is Albato best for?
A good fit for
- Small businesses and freelancers looking for an affordable Zapier alternative
- Marketing and sales teams syncing leads between forms, ads and CRMs
- Ecommerce stores connecting store platforms to other tools
- SaaS companies that want white-label embedded integrations
Less suited to
- Teams that need complex data transformation or developer-level control
- Users with very high volumes on a tight budget, since overage costs more than plan rates
- Companies that only use apps outside Albato's connector library
Albato pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | 7 days (Pro) |
| Starting price | $15/month billed annually ($22 billed monthly) for Pro |
The free plan includes 100 transactions and 5 active automations with 2 steps each. Pro starts at 1,000 transactions and scales up by volume, Teams costs $65/month billed annually with 5 seats, and Custom plans are quoted on request.
Prices checked October 2026. Vendors change plans often, so confirm on the official Albato pricing page before you buy.
Albato pros and cons
Pros
- Free plan and low-cost paid tiers
- Large connector library with many regional apps
- AI agents and Copilot included on paid plans
- White-label embedded option for SaaS companies
Cons
- Free plan limits automations to two steps
- Overage transactions cost more than included ones
- Trial length is listed inconsistently on the pricing page
Albato integrations and platforms
Works with
Available on
Albato alternatives
See the full shortlist in Best Zapier Alternatives.
Albato FAQ
Is Albato free?
Yes. Albato has a free plan with 100 transactions, five active automations with two steps each and access to its app connectors. Paid plans start with Pro at $15 per month billed annually or $22 billed monthly, which unlocks unlimited automations and steps, AI features, faster updates and longer log storage.
What is Albato used for?
Albato is used to connect apps and automate data transfers without code. Typical uses include sending new form leads to a CRM, syncing ecommerce orders to spreadsheets or accounting tools, posting alerts to Slack and enriching records with AI. SaaS companies also use Albato Embedded to offer integrations inside their own products.
What counts as a transaction in Albato?
In Albato, a transaction is one successfully executed automation step. Triggers do not count. For example, an automation that adds a row to a sheet and then sends a Slack message uses two transactions each time it runs. Plans include a monthly transaction allowance, and extra usage is billed at a higher rate.
Albato vs Zapier: what's the difference?
Both connect apps without code. Zapier has a larger app catalog and is widely known. Albato offers lower starting prices, does not charge for triggers and includes AI agents on paid plans. It also provides a white-label embedded product for SaaS companies. Budget-focused teams often compare the two closely.
Does Albato integrate with Shopify?
Yes. Shopify is among Albato's connectors, along with WooCommerce and several regional ecommerce platforms. You can use it to send new orders or customers to a CRM, spreadsheet, email tool or messaging app, and trigger follow-up actions automatically.
Sources
This overview is based on Albato's official website and documentation, checked October 2026.