How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
Omnisend is the best Drip alternative. It starts at $16 a month for 500 contacts and includes full automation on its free plan, against Drip at $39 a month for up to 2,500 people. Brevo suits small stores that want the lowest bill at $9 a month. Klaviyo suits brands that want the deepest store data.
Key takeaways
5 of 8 tools here have a free plan (Nov 2026). The lowest paid start is $9 a month: Brevo Starter.
Drip costs $39 a month for up to 2,500 people, with no free plan, only a 14-day trial (Nov 2026).
Brevo, Mailchimp, Omnisend, Klaviyo and Retainful all have free plans. Drip has none.
Omnisend includes full automation on its free plan, while Drip has no free plan at all.
Sendlane at $100 a month is the only pick here that costs more than Drip, but it prices by sends, not contacts.
Drip alternatives make sense once the entry price, not the store, becomes the problem. Drip costs $39 a month for up to 2,500 people, with unlimited email sends and up to 50 workflows (Nov 2026). There is no free plan, only a 14-day trial, and the entry price is higher than basic newsletter tools. Drip is also built mainly for online stores, so it suits other business types less well.
This list groups the 8 best drip alternatives by the reason people leave: an entry price that is high for a small store, no free plan, and a store-only focus. If you are still weighing the wider market, start with our best ecommerce email marketing tools guide, then come back here to pick a replacement.
Switch if: Switch if Drip's $39 a month is too much for a small store.
Brevo is the cheapest Drip alternative for a small store. Starter costs $9 a month for 5,000 emails, against Drip at $39 a month for up to 2,500 people (Nov 2026). Brevo charges by email volume, not contacts, and the same account covers SMS, WhatsApp and transactional email. The free plan stores up to 100,000 contacts and sends 300 emails a day.
The catch is the automation tier. Automation and A/B testing need Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. Brevo is also a general email tool, not a store-first tool like Drip, so its ecommerce flows are lighter than Klaviyo or Omnisend.
What we like
Starter at $9 a month undercuts Drip by $30
Free plan stores up to 100,000 contacts
Email, SMS, WhatsApp and transactional email in one account
Switch if: Switch if you need wide integrations and Drip's price is too high.
Mailchimp is the best Drip alternative for stores that run on many apps. Essentials costs $13 a month for up to 500 contacts, against Drip at $39 a month for up to 2,500 people (Nov 2026). It links to more than 300 tools, including Shopify, WooCommerce, Square and QuickBooks, so sales data can shape who gets which email. The free plan covers 250 contacts and 500 emails a month.
The catch is the price curve. Costs climb steeply as your list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan is also thin: no automation, no scheduling and no A/B testing, with email support ending after 30 days.
What we like
More than 300 integrations, the widest in this list
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Switch if: Switch if you run a Shopify store and want Drip-style flows for less.
Omnisend is the best Drip alternative for Shopify and WooCommerce stores. Standard costs $16 a month for 500 contacts with 6,000 emails, against Drip at $39 a month for up to 2,500 people (Nov 2026). The free plan covers 250 contacts and includes the automation features, not a stripped demo of them. Prebuilt flows cover abandoned carts, welcome series and post-purchase emails.
The catch is the store focus. Omnisend is built for stores, so a business that does not sell online gets little value from it. SMS costs extra through credits, and prices still climb with list size, just more slowly than Drip or Mailchimp.
What we like
Free plan includes full automation features
Prebuilt flows for carts, welcome and post-purchase
Standard at $16 a month undercuts Drip by $23
Watch out for
Built for stores; weak fit if you do not sell online
Switch if: Switch if you want the deepest store data for less than Drip.
Klaviyo is the best Drip alternative for brands that want the deepest store data. The Email plan costs $20 a month for 251 to 500 profiles, against Drip at $39 a month for up to 2,500 people (Nov 2026). It builds segments and flows from purchase behavior, with deep Shopify, WooCommerce and BigCommerce links. The free plan covers 250 profiles with 500 email sends a month.
The catch is the price curve. Costs grow quickly as active profiles grow, and SMS is a separate cost on top of email. Klaviyo is also a bigger platform than Drip for a small store, so a team with a short list may find it more than they need.
What we like
Email plan at $20 a month undercuts Drip by $19
Segments and flows built from purchase behavior
Deep links to Shopify, WooCommerce and BigCommerce
Switch if: Switch if you run a small WooCommerce store and want cheap cart recovery.
Retainful is the best Drip alternative for small WooCommerce stores that want cart recovery on a budget. The paid plan costs $14 a month for up to 1,000 contacts, against Drip at $39 a month for up to 2,500 people (Nov 2026). The free plan includes 500 emails a month, and the paid plan adds $4 a month per extra 500 contacts. It focuses on abandoned carts, welcome emails and win-back flows for small stores.
The catch is the scope. Retainful works only with Shopify and WooCommerce, and SMS is not part of the listed offer. It is also a narrower tool than Drip or Klaviyo, with no CRM depth or advanced segmentation, so a growing brand will outgrow it.
Switch if: Switch if you want popups and email together on Shopify.
Privy is the best Drip alternative for Shopify stores that want popups and email in one account. The Email plan starts at $30 a month for up to 1,500 mailable contacts, against Drip at $39 a month for up to 2,500 people (Nov 2026). The popups-only plan starts at $24 a month, and SMS is an add-on billed by credits. It suits stores that capture emails with popups and then send flows to the same list.
The catch is the price and the trial. Email at $30 a month is the dearest entry in this list after Sendlane, and there is no free plan, only a 15-day trial. Costs also rise with list size, and Privy is built for Shopify, so a WooCommerce store gets less value from it.
Starting priceStarter: $0/month plus per-message fees ($…
Free planNo
Free trial30 days
PlatformsWeb, Shopify app, API
Switch if: Switch if SMS, not email, is your main store channel.
Postscript is the best Drip alternative for brands that sell through SMS first. Starter costs $0 a month plus per-message fees, with a $49 monthly minimum spend, against Drip at $39 a month for up to 2,500 people (Nov 2026). Growth costs $100 a month and Professional $500 a month, each with lower per-message rates. It is built for Shopify and Shopify Plus, with SMS flows for carts, welcome and post-purchase.
The catch is the scope and the fees. Postscript works only with Shopify stores, and carrier fees add to the listed per-message rates. Email is still in phased rollout, so a store that needs email and SMS together should look at Omnisend or Klaviyo instead.
What we like
SMS-first flows for Shopify stores
Starter at $0 a month plus per-message fees
Lower per-message rates on Growth and Professional
Switch if: Switch if you send a lot of email to a large list and contact pricing punishes you.
Sendlane is the best Drip alternative for brands that send a lot of email to a large list. Core costs $100 a month, against Drip at $39 a month for up to 2,500 people (Nov 2026). Pricing scales with monthly email sends, not contacts, so a large list emailed a few times a month costs less here than on contact-priced tools. SMS packages start at $0.009 per credit.
The catch is the price and the scope. Core at $100 a month costs $61 more than Drip, and there is no free plan, only a 60-day trial with 100 contacts. Sendlane is also built for Shopify and Shopify Plus, so a WooCommerce store gets less value from it.
Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.
Criterion
Weight
What we looked at
Price at store scale
35%
Drip costs $39 a month for 2,500 people, so we priced each tool at 500, 1,000 and 2,500 contacts where the vendor publishes those tiers.
Free plan usefulness
25%
Drip has no free plan, so we compared free contact caps and send limits directly against that gap.
Store automation depth
25%
Drip's strength is behavior-based automation, so we checked which rivals include cart, welcome and post-purchase flows.
Fit for Drip leavers
15%
A good replacement must cover what the leaver loses: store data, segments, flows and revenue reporting.
What is the cheapest Drip alternative?
Brevo is the cheapest Drip alternative, at $9 a month for Starter with 5,000 emails (Nov 2026). Mailchimp Essentials costs $13 a month, Retainful costs $14 a month, and Omnisend Standard costs $16 a month. All four undercut Drip at $39 a month for up to 2,500 people.
Is there a free Drip alternative?
Yes. Brevo, Mailchimp, Omnisend, Klaviyo and Retainful all have free plans. Omnisend free includes full automation features, and Brevo free stores up to 100,000 contacts. Drip has no free plan, only a 14-day trial. Our best cheap Shopify email marketing apps guide compares free plans for stores in more detail.
Which Drip alternative is best for Shopify?
Omnisend is the best Drip alternative for Shopify, with prebuilt cart, welcome and post-purchase flows from $16 a month. Klaviyo is the best pick for deep store data at $20 a month. Postscript is the best pick for SMS-first selling, with a $49 monthly minimum spend.
Is Klaviyo better than Drip?
Klaviyo is better than Drip for deep store data and segmentation, with an Email plan at $20 a month for 251 to 500 profiles. Drip is better for unlimited sends on its entry plan and for sub-accounts on agency work. Drip costs $39 a month for up to 2,500 people, while Klaviyo costs grow faster with list size (Nov 2026).
Frequently asked questions
What is the best Drip alternative?
Omnisend is the best Drip alternative for most people, at $16 a month for 500 contacts with full automation on its free plan. Brevo is the best budget pick at $9 a month. Klaviyo is the best pick for deep store data at $20 a month for 251 to 500 profiles.
Why do people leave Drip?
People leave Drip for three reasons: price, no free plan and store-only focus. It costs $39 a month for up to 2,500 people, with no free plan, only a 14-day trial, and it is built mainly for online stores (Nov 2026).
Is Omnisend cheaper than Drip?
Yes. Omnisend Standard costs $16 a month for 500 contacts with 6,000 emails, against Drip at $39 a month for up to 2,500 people (Nov 2026). Omnisend also has a free plan with full automation, while Drip has no free plan at all.
Is Klaviyo cheaper than Drip?
Yes, at small list sizes. Klaviyo Email costs $20 a month for 251 to 500 profiles, against Drip at $39 a month for up to 2,500 people (Nov 2026). Klaviyo costs grow faster as profiles grow, so price your real list size before you pick.
What is the best free ecommerce email tool?
Omnisend is the best free ecommerce email tool, with a free plan that includes full automation features for 250 contacts. Brevo free stores up to 100,000 contacts and sends 300 emails a day. Klaviyo free covers 250 profiles with 500 email sends a month.
Can I move my Drip workflows to another tool?
Yes, most tools here let you import contacts and rebuild workflows, though flow logic and triggers differ between tools. Omnisend and Klaviyo both offer prebuilt flows for carts, welcome and post-purchase, so you can rebuild from templates rather than from scratch.
Do Drip alternatives include SMS?
Yes. Brevo and Omnisend include SMS in the same account, though credits cost extra on both. Postscript is SMS-first for Shopify stores. Klaviyo charges SMS separately from email. Retainful has no SMS in its listed offer.
Final verdict
Pick Brevo if you want the lowest bill for a small store.
Pick Mailchimp if you need the widest set of integrations.
Pick Omnisend if you run a Shopify store and want full automation on a free plan.
Pick Klaviyo if you want the deepest store data for less than Drip.
Pick Retainful if you run a small WooCommerce store and want cheap cart recovery.
Pick Privy if you want popups and email together on Shopify.
Pick Postscript if SMS, not email, is your main store channel.
Pick Sendlane if you send a lot of email to a large list.
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