What is Sendlane?
Sendlane is a retention marketing platform that brings email, SMS, reviews and signup forms together for ecommerce brands. It connects to store platforms such as Shopify, WooCommerce and BigCommerce and uses purchase and browsing data to trigger automated messages, from abandoned cart reminders to back-in-stock alerts and review requests. The aim is to replace several separate tools with one system.
Sendlane is built in San Diego and has been acquired by Privy, while continuing under its own brand. Pricing is based on email sends rather than contact count, so stored profiles are unlimited. Beyond features, Sendlane emphasizes service, with round-the-clock support, deliverability monitoring and, at higher volumes, dedicated success managers and migration help.
For ecommerce teams, Sendlane's main draw is having customer data, messaging and reviews in a single place. Automations can react to what shoppers browse and buy, segments can combine several conditions, and reports tie revenue back to campaigns. Brands moving from another platform can get white-glove migration help, which lowers the effort of switching tools.
Sendlane at a glance
How does Sendlane work?
- Connect your store
Link Shopify, WooCommerce, BigCommerce or another supported platform so customer, order and product data flow into Sendlane.
- Install Beacon tracking
Add Sendlane Beacon website tracking to capture browsing behavior for segments and triggers.
- Build automations
Set up behavior and event-based flows for abandoned carts, promotions, back-in-stock alerts and review collection across email and SMS.
- Segment and test
Create multivariable segments, run multivariate tests and track revenue attribution in real-time reports.
Sendlane key features
Email marketing
Drag-and-drop and HTML builders, a template library and campaign tools for newsletters and promotions.
SMS marketing
Text message campaigns and automations sold as credit packages that include carrier fees.
Multichannel automations
Behavior, trigger and event-based flows coordinate email and SMS for cart recovery and post-purchase journeys.
Multivariable segmentation
Target audiences using combinations of purchase history, behavior, tags and custom fields.
Reviews and forms
Collect product reviews and grow lists with popups and signup forms inside the same platform.
Sendlane Beacon
Website tracking feeds browsing activity into segments and automation triggers.
Deliverability support
Proactive deliverability monitoring, list hygiene tools and, at the highest tiers, dedicated IPs.
Integrations and API
Open API access, Facebook Custom Audiences sync and Zapier connections to thousands of apps extend Sendlane beyond its native store integrations.
Why use Sendlane?
- Email, SMS, reviews and forms in one tool can reduce software costs.
- Send-based pricing means you do not pay to store inactive profiles.
- Support is available 24/7 with fast chat response times.
- A 60-day trial gives time to test automations properly.
- Higher tiers include dedicated success managers and migration help.
Who is Sendlane best for?
A good fit for
- Shopify and Shopify Plus brands
- Ecommerce stores combining email and SMS
- Brands that want hands-on support
- Growing stores with large lists but moderate send volume
Less suited to
- Non-ecommerce businesses such as B2B service firms
- Very small stores that want a free plan
- Teams needing transparent per-tier pricing without talking to sales
Sendlane pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 60 days (100 contacts, 500 email sends) |
| Starting price | $100/month (Core plan) |
Pricing scales with monthly email sends, not contacts. SMS packages start at $0.009 per credit, and dedicated support tiers depend on contact volume and an annual contract.
Prices checked October 2026. Vendors change plans often, so confirm on the official Sendlane pricing page before you buy.
Sendlane pros and cons
Pros
- Unlimited profiles with send-based pricing
- Strong ecommerce data integrations
- Email, SMS, reviews and forms in one platform
- Long 60-day trial
Cons
- No free plan
- Pricing page details can be hard to interpret
- SMS add-on credits are limited to certain plans
Sendlane integrations and platforms
Works with
Available on
Sendlane alternatives
See the full shortlist in Best Email Marketing for Shopify.
Sendlane FAQ
Is Sendlane free?
Sendlane does not have a free plan. It offers a 60-day free trial limited to 100 contacts and 500 email sends, and SMS is available only on paid accounts. Paid pricing starts with the Core plan and scales with the number of emails you send each month rather than the number of contacts. You can change plans at any time, with prorated charges.
What is Sendlane used for?
Sendlane is used by ecommerce brands to run retention marketing. Stores use it to send email and SMS campaigns, automate abandoned cart, back-in-stock and post-purchase messages, collect product reviews and grow their lists with forms, all using customer and order data from their store platform.
Who owns Sendlane?
Sendlane has been acquired by Privy, a company known for ecommerce popups and email marketing. Sendlane continues to operate under its own name, and its website notes that it is built in San Diego, California. The site does not state the date of the acquisition. The announcement is published on the Sendlane blog.
Sendlane vs Klaviyo: what's the difference?
Both are ecommerce email and SMS platforms with deep store integrations. Klaviyo prices mainly by active profiles, while Sendlane prices by email sends and allows unlimited profiles. Sendlane also bundles reviews and forms and emphasizes 24/7 support and dedicated success managers, which can matter for brands that want more hands-on help.
Does Sendlane integrate with Shopify?
Yes. Sendlane offers a deep data integration with Shopify and Shopify Plus, along with WooCommerce, BigCommerce, Magento and other store platforms. The integration syncs customers, orders and products so automations and segments can use real purchase data. Supported platforms also include Wix, Squarespace and PrestaShop.
Sources
This overview is based on Sendlane's official website and documentation, checked October 2026.