What is Privy?
Privy is an email, SMS and popup marketing platform for ecommerce brands that combines list growth tools with campaigns and automations in one account. Stores use Privy popups, spin-to-win games, quizzes and cart savers to capture subscribers, then send them emails and texts from the same dashboard. It is closely tied to Shopify, where its app has been available since 2015, and also supports BigCommerce, Wix, WooCommerce, Squarespace and Weebly.
Privy pairs the software with expert strategy and free migration help for stores moving from another provider. Its email builder pulls in products and discount codes, and its visual flow builder offers prebuilt automations from welcome series to win-back. Pricing is based on mailable contacts for email, credits for SMS and pageviews for the popups-only plan. Brands that already use a separate email tool can buy just the popup product.
Privy at a glance
How does Privy work?
- Connect your store
Install the Privy app on Shopify or connect BigCommerce, Wix, WooCommerce or another supported platform. Customer and order data sync automatically.
- Launch signup displays
Add popups, flyouts, bars, spin-to-win or quizzes with targeting and discount codes to grow your list. Displays can target by cart value, page or visit count.
- Turn on automations
Use prebuilt flows for welcome, abandoned cart, post-purchase and win-back messages by email and SMS. Each flow can mix email and text messages.
- Send campaigns
Design emails with ecommerce templates, insert products and coupons, segment your list and schedule sends.
- Track revenue
Review opens, clicks and attributed revenue in real-time reports and refine your offers. Reports show revenue by campaign and automation.
Privy key features
Popups and displays
Popups, embedded forms, landing pages, exit-intent offers, cart savers, cross-sell displays and spin-to-win games.
Email marketing
A drag-and-drop editor with ecommerce templates, product blocks, discount codes, segmentation and scheduling.
SMS marketing
Text campaigns and automations such as post-signup and cart saver messages, using credits that roll over.
Automation flow builder
A visual builder with prebuilt templates for journeys from welcome to win-back.
Multi-step quizzes
Quizzes inside displays that collect preferences and contact details.
A/B testing
Tests display designs and offers to improve signup rates.
Reporting and send-time optimization
Real-time reports on engagement and revenue, plus send-time optimization for campaigns.
Migration and expert strategy
Free migration help from another provider and personalized strategy advice included with the platform.
Why use Privy?
- Popups, email and SMS work together without stitching tools.
- Templates and prebuilt flows suit store owners without a marketing team.
- Expert strategy and free migration help ease switching from another platform.
- Brands can buy only the popup plan and keep their current email tool.
- Email plans include unlimited sends.
Who is Privy best for?
A good fit for
- Small and mid-sized Shopify stores
- Store owners who want email, SMS and popups in one tool
- DTC brands moving off a basic email platform
- Stores on BigCommerce, Wix or WooCommerce
Less suited to
- Non-ecommerce businesses such as SaaS or service firms
- Large brands that need advanced data science and segmentation
- Anyone who wants a permanent free plan
Privy pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 15 days |
| Starting price | $24/month (Pop Ups & Displays); $30/month for Email |
The Email plan starts at $30 per month for up to 1,500 mailable contacts and rises with list size; SMS is an add-on billed by credits. The popups-only plan starts at $24 per month and scales with monthly pageviews.
Prices checked October 2026. Vendors change plans often, so confirm on the official Privy pricing page before you buy.
Privy pros and cons
Pros
- Email, SMS and popups in one ecommerce-focused platform
- Easy templates and prebuilt automations
- Popups-only plan for brands with an existing email tool
- Strategy support and free migration help
Cons
- No free plan after the 15-day trial
- Costs rise as your mailable contact list grows
- Less depth than enterprise email platforms for complex segmentation
Privy integrations and platforms
Works with
Available on
Privy alternatives
See the full shortlist in Best Popup Builders.
Privy FAQ
Is Privy free?
No. Privy no longer lists a free plan. It offers a 15-day free trial on its Email plan with no credit card required. After that, the Email plan starts at $30 per month based on mailable contacts, and the popups-only plan starts at $24 per month based on pageviews. The trial includes email campaigns, automations and popups.
What is Privy used for?
Privy is used by online stores to grow an email and SMS list and turn subscribers into buyers. Stores add popups, spin-to-win games and cart savers to capture shoppers, then run welcome, abandoned cart and win-back automations and send promotional campaigns from the same platform. Brands that already use Klaviyo can buy only the popup plan and sync contacts.
Does Privy integrate with Shopify?
Yes. Privy has offered a Shopify app since 2015, with plans for popups only, email, and email plus SMS. It syncs store data for product blocks, discount codes and automations. Privy also connects to BigCommerce, Wix, WooCommerce, Squarespace and Weebly, plus tools like Klaviyo and Attentive.
Privy vs Klaviyo: what's the difference?
Both serve ecommerce brands with email and SMS. Privy puts more weight on popups and list growth and is simpler for small stores, with strategy help included. Klaviyo has deeper segmentation, analytics and data tools that suit larger brands. Some stores use Privy popups alongside Klaviyo for email. Privy also integrates with Klaviyo directly.
How much does Privy cost?
On its Shopify listing, Privy starts at $24 per month for Pop Ups and Displays with 10,000 pageviews, $30 per month for Email with up to 1,500 contacts, and $45 per month for Email and SMS with 1,250 SMS credits. Prices rise as contacts, credits or pageviews grow.
Sources
This overview is based on Privy's official website and documentation, checked October 2026.