What is Swydo?
Swydo is a marketing reporting and monitoring platform that helps agencies build automated client reports and keep an eye on campaign performance. It connects to platforms such as Google Ads, Google Analytics 4, Facebook Ads, LinkedIn Ads and Microsoft Ads, then combines the data into branded reports and dashboards that refresh and send on a schedule.
The tool is built mainly for online marketing agencies, though franchisors, brands and enterprise teams also use it. Swydo has one plan with every feature included, and pricing grows with the number of connected data sources rather than clients or users. Its monitoring side tracks goals across all clients and alerts teams by email or Slack when something needs attention.
Swydo at a glance
How does Swydo work?
- Connect client accounts
Link each client's ad and analytics accounts, such as Google Ads, GA4 or Facebook Ads. Each connected account counts as a data source.
- Build reports from templates
Pick a pre-built template or use the drag-and-drop builder to combine data from several platforms in one report.
- Add branding and commentary
Apply your agency's branding and use AI summaries to add context about what changed.
- Schedule and monitor
Set reports to send automatically and use dashboards, goals and alerts to watch KPIs across all clients.
Swydo key features
Drag-and-drop report builder
Combine metrics from several platforms into a single report without design or coding work.
Report templates
Ready-made templates for Google Ads, Google Analytics, Facebook Ads and other channels speed up report creation.
Scheduled report delivery
Reports are sent to clients automatically on the schedule you choose.
KPI monitoring and alerts
A cross-client overview with goal tracking and alerts via email or Slack, plus automated data source health checks.
White-label branding
Reports and dashboards can carry your agency's logo and styling instead of Swydo's.
AI reporting
An AI report builder, automatic summaries, plain-language questions about data and trend detection.
Cross-client dashboard
One overview shows KPIs and goal progress for every client, so account managers can spot underperforming accounts quickly.
Why use Swydo?
- Pricing per data source with unlimited clients, users and reports keeps costs tied to actual usage.
- All features are included in one plan, so there is no upselling for white-label or monitoring.
- Cross-client monitoring helps catch problems before a client notices them.
- Templates and scheduling cut the time spent on monthly reporting.
- Per-source rates drop as the agency grows.
Who is Swydo best for?
A good fit for
- PPC and paid social agencies
- Small and mid-sized agencies reporting to many clients
- Franchisors tracking marketing across locations
- Freelancers who want white-label client reports
Less suited to
- Teams needing a wide range of niche integrations, since Swydo lists around 38
- Businesses that want advanced BI modeling or SQL access
- Single brands that only need internal dashboards rather than client reports
Swydo pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $69/month (first 10 data sources included) |
One plan includes all features and unlimited clients, users and reports. Beyond 10 data sources you pay $4.50 each up to 100, then $3 and $2 at higher volumes, and annual billing saves 10%; EU customers are billed in euros.
Prices checked October 2026. Vendors change plans often, so confirm on the official Swydo pricing page before you buy.
Swydo pros and cons
Pros
- All features on one plan, including white-label and monitoring
- Unlimited clients, users, dashboards and reports
- Clear per-data-source pricing with volume discounts
- Built-in KPI monitoring and Slack alerts
Cons
- Smaller integration list than larger reporting platforms
- Costs grow with every connected account, which adds up for agencies with many channels per client
- Lacks the data warehouse and BI destinations offered by connector tools like Supermetrics
Swydo integrations and platforms
Works with
Available on
Swydo alternatives
See the full shortlist in Best Marketing Reporting Tools.
Swydo FAQ
Is Swydo free?
Swydo does not have a free plan, but it offers a 14-day free trial with no credit card required. After the trial, the single plan costs $69 per month in USD or 69 euros in the EU, which covers the first 10 data sources. Additional data sources are billed per source, and annual billing saves 10%.
What is Swydo used for?
Swydo is used by marketing agencies to create automated client reports and monitor campaign performance. It pulls data from platforms like Google Ads, GA4, Facebook Ads and LinkedIn Ads into branded reports, sends them on a schedule, and alerts the team about issues. It replaces manual reporting in spreadsheets and slide decks.
How does Swydo pricing work?
Swydo charges by data source, meaning each account connected to an integration. The base fee includes 10 data sources. Sources 11 to 100 cost $4.50 each per month, 101 to 500 cost $3 each, and 501 or more cost $2 each. For example, 10 clients each on Google Ads and Facebook Ads equals 20 data sources.
Swydo vs DashThis: what's the difference?
Both are agency reporting tools with templates, white-label branding and scheduled reports. Swydo charges per connected data source on one all-inclusive plan and adds KPI monitoring and alerts across clients. DashThis charges by the number of dashboards and sources per tier. Agencies with many small clients may find one model cheaper than the other depending on account mix.
Does Swydo integrate with Google Ads?
Yes. Google Ads is one of Swydo's core integrations, and it includes ready-made Google Ads report templates. Swydo also connects to Google Analytics 4, Google Business Profile, YouTube, Facebook Ads, Instagram Ads, LinkedIn Ads, Microsoft Ads, TikTok Ads, Snapchat Ads, X Ads and Google Sheets, with around 38 integrations in total.
Sources
This overview is based on Swydo's official website and documentation, checked October 2026.