AgencyAnalytics: what it is, how it works & who it's for

White-label client reporting and dashboard platform built for marketing agencies

Updated · Pricing checked October 2026

What is AgencyAnalytics?

AgencyAnalytics is a client reporting platform that helps marketing agencies pull data from many marketing channels into live dashboards and automated reports. Instead of copying numbers from separate tools each month, agencies connect client accounts once and send branded reports on a schedule. The platform supports more than 85 marketing integrations.

Everything can be white-labeled, from the logo and colors to a custom domain and a client portal. AgencyAnalytics also offers goals and alerts, AI insights, benchmarks and forecasting. A rank tracker is available as an add-on, along with an AI search visibility tracker, and client data can be used in ChatGPT and Claude through an MCP connection. Pricing is set per client rather than per user.

AgencyAnalytics at a glance

AgencyAnalytics infographic: how it works in 5 steps, key features, pricing model and who it is best for
AgencyAnalytics at a glance. Share or embed this infographic with a link to this page.

How does AgencyAnalytics work?

  1. Add clients and connect data

    Create a client workspace and link their marketing accounts from more than 85 supported integrations.

  2. Build dashboards

    Use templates or custom widgets to set up live dashboards that combine data from several channels.

  3. Automate reports

    Schedule branded reports to send to clients on a recurring basis.

  4. Monitor and act

    Set goals and alerts, review AI insights and anomaly flags, and track rankings with the add-on.

  5. Share the client portal

    Give clients a white-labeled login where they can view reports and results anytime.

AgencyAnalytics key features

Live client dashboards

Cross-channel dashboards per client, plus a view that shows every account at once.

Automated reporting

Scheduled, templated reports delivered to clients without manual work.

White-label client portal

Custom domain, branding and email so clients see your agency's look.

Goals, alerts and AI insights

Track KPIs, get alerts on changes and see AI-generated summaries and forecasts.

Rank tracker add-on

Tracks keyword rankings in blocks of 500 keywords alongside other client data.

AI search visibility

A beta add-on that monitors how clients appear in AI search answers.

85+ integrations and API

Connects many marketing data sources and offers API access and MCP support.

Why use AgencyAnalytics?

  • It saves agencies hours each month on building client reports by hand.
  • Per-client pricing with unlimited staff and client users keeps team costs predictable.
  • Full white-labeling helps the agency present a polished, branded experience.
  • Alerts and anomaly detection help catch problems before clients notice.
  • A 14-day free trial needs no credit card.

Who is AgencyAnalytics best for?

A good fit for

  • Digital marketing agencies reporting to many clients
  • SEO and PPC agencies that need white-label dashboards
  • Freelancers managing a handful of client accounts
  • Agencies that want rank tracking inside their reporting tool

Less suited to

  • Single businesses reporting only on their own marketing
  • Teams that need a deep standalone SEO suite with audits and backlink research

AgencyAnalytics pricing

Pricing modelSubscription
Free planNo
Free trial14 days
Starting price$20 per client/month billed annually

Cost scales with the number of clients, and all features are included per client. Volume pricing is available for 25 or more clients. Rank tracking and AI tracking are paid add-ons.

Prices checked October 2026. Vendors change plans often, so confirm on the official AgencyAnalytics pricing page before you buy.

AgencyAnalytics pros and cons

Pros

  • Strong white-label options, including a client portal
  • Large library of marketing integrations
  • Unlimited staff and client users
  • Simple per-client pricing

Cons

  • Costs rise steadily as client count grows
  • Rank tracking and AI tracking cost extra
  • Built for agencies, so less suited to single-brand teams

AgencyAnalytics integrations and platforms

Works with

  • ChatGPT
  • Claude

Available on

  • Web
  • API

AgencyAnalytics alternatives

AgencyAnalytics FAQ

How much does AgencyAnalytics cost?

AgencyAnalytics charges per client. The Core plan costs $20 per client per month when billed annually, and every feature is included for each client. Agencies with 25 or more clients can request volume pricing. Rank tracking and AI search tracking are optional add-ons billed separately.

What is AgencyAnalytics used for?

AgencyAnalytics is used by marketing agencies to report results to clients. It connects data from many marketing platforms into live dashboards, sends automated white-label reports, tracks goals and alerts, and offers a branded client portal. Agencies also use its add-on to track keyword rankings.

Does AgencyAnalytics have a free trial?

Yes. AgencyAnalytics offers a 14-day free trial with no credit card required. During the trial you can connect integrations, build dashboards and set up reports, so you can see how the platform fits your agency before committing to a paid plan.

Is AgencyAnalytics white label?

Yes. AgencyAnalytics supports full white-labeling, including your own logo, color scheme, client branding, custom domain and custom email. Clients can log in to a white-labeled portal to see reports, tasks and results under your agency's name instead of the AgencyAnalytics brand.

AgencyAnalytics vs Looker Studio: what's the difference?

Looker Studio is a free Google dashboard builder that needs manual setup and often paid connectors for non-Google data. AgencyAnalytics is a paid, agency-focused platform with built-in integrations, templates, automated reports, alerts and a client portal. It saves setup time but costs more as you add clients.

Sources

This overview is based on AgencyAnalytics's official website and documentation, checked October 2026.