What is Klipfolio?
Klipfolio is a dashboard and reporting platform that connects to your data sources and turns them into live, shareable dashboards. Its main product, Klips, can pull data from Excel, Google Sheets, SQL databases, REST APIs and services like Google Ads, then refresh it on a schedule. It gives builders a lot of control over data modeling, chart types and visual design.
The company also offers PowerMetrics, a separate AI-powered analytics product aimed at small and mid-sized businesses. This page focuses mainly on Klips, which suits spreadsheet-heavy teams, internal analysts and agencies building client dashboards. Every Klips plan includes unlimited users, so pricing depends on the number of dashboards and how often data refreshes rather than on seats.
Klipfolio at a glance
How does Klipfolio work?
- Connect your data
Use built-in connectors, live Excel or Google Sheets links, or query connectors for SQL and REST APIs. A data warehouse is optional.
- Model and join data
Shape the data with modeling and joins so metrics from different sources line up correctly.
- Build Klips and dashboards
Create visualizations from 30+ chart types, start from the template gallery, and apply your logo, colors and themes.
- Share and automate
Share live dashboards with role-based access, publish links, schedule email reports or export PDFs, depending on your plan.
Klipfolio key features
Wide data connectivity
Connects to hundreds of services plus SQL databases and REST APIs, so you can report on almost any data source.
Live spreadsheet data
Pulls live data from Excel and Google Sheets, making it easy to turn existing spreadsheets into dashboards.
Data modeling and joins
Included on every plan, letting you combine and transform data before visualizing it.
Flexible visualizations
More than 30 chart types, drill-down, dark mode, custom colors and indicators for detailed dashboard design.
Scheduled reports and published links
Send reports to inboxes on a schedule or share dashboards through published links on Grow and above.
White-label options
Custom domains, custom themes and a white-label bundle are available as add-ons for agencies.
Developer tools
An asset management API, debugging tools and user and account properties help power users manage large setups.
Why use Klipfolio?
- It can connect to almost any data source, including custom APIs and SQL databases.
- Unlimited users on every plan keeps costs predictable as your team grows.
- Live spreadsheet connections make it a natural next step for teams outgrowing Excel reports.
- Faster refresh rates on higher plans support near-real-time monitoring.
- Agencies can brand client dashboards with white-label add-ons.
- Up-to-the-minute refresh on Team+ makes it suitable for live wallboards and operations screens.
Who is Klipfolio best for?
A good fit for
- Teams that run reporting out of Excel or Google Sheets
- Data-savvy marketers and analysts who want fine control over dashboards
- Agencies and consultants building custom client dashboards
- Operations teams needing near-real-time KPI screens
Less suited to
- Beginners who want a guided, template-only reporting tool
- Very small budgets, since Klips starts at $120 per month
- Teams wanting heavy AI analysis built into the core dashboard product
Klipfolio pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $120/month billed annually ($140 month-to-month) |
Klips plans are Base, Grow, Team and Team+, ranging from 3 to 40 dashboards and from 4-hour to up-to-the-minute data refresh. Users are unlimited on every tier, and add-ons cover extra dashboards, white-labeling, SSO and dedicated servers.
Prices checked October 2026. Vendors change plans often, so confirm on the official Klipfolio pricing page before you buy.
Klipfolio pros and cons
Pros
- Very flexible data connections, including SQL and REST
- Unlimited users on all plans
- Detailed control over modeling and visual design
- Trial does not convert to a paid plan automatically
Cons
- Steeper learning curve than simpler marketing reporting tools
- White-label branding and SSO add-ons can raise the total cost
- No free plan for Klips
Klipfolio integrations and platforms
Works with
Available on
Klipfolio alternatives
See the full shortlist in Best Marketing Reporting Tools.
Klipfolio FAQ
Is Klipfolio free?
Klipfolio does not list a free plan for its Klips product. It offers a 14-day trial with nearly full access, no credit card required, and the trial does not roll into a paid plan automatically. After that, Klips starts at $120 per month billed annually or $140 billed monthly for the Base plan with 3 dashboards.
What is Klipfolio used for?
Klipfolio is used to build live dashboards and reports from many data sources. Teams connect spreadsheets, databases, APIs and marketing platforms, then track KPIs on shared dashboards that refresh automatically. Agencies use it for client reporting, while internal teams use it to replace manual spreadsheet reports with automated views.
What is the difference between Klipfolio Klips and PowerMetrics?
Klips is Klipfolio's long-standing dashboard product, built for flexible, highly customized dashboards with data modeling and many chart types. PowerMetrics is a separate, newer analytics product that Klipfolio positions as AI-powered analytics for small and mid-sized businesses. Klips pricing is listed on the main site, while PowerMetrics has its own site.
Klipfolio vs Databox: what's the difference?
Databox is more guided, with a free plan, goal tracking and an AI analyst that answers questions in plain language. Klipfolio Klips offers deeper control over data modeling, SQL and REST connections and visual design, with unlimited users on every plan. Teams that want flexibility often lean to Klipfolio, while those wanting quick setup often prefer Databox.
Is Klipfolio good for beginners?
Klipfolio is usable by beginners thanks to its template gallery and in-app help, but its real strength is flexibility, which brings a learning curve. Users comfortable with spreadsheet formulas or basic data concepts tend to get the most from it. Complete beginners who only need standard marketing reports may find simpler tools faster to set up.
Sources
This overview is based on Klipfolio's official website and documentation, checked October 2026.