What is Supermetrics?
Supermetrics is a marketing data platform that connects ad, analytics, social and CRM sources to the tools where teams report and analyze. It pulls data from platforms like Google Ads, Facebook Ads, LinkedIn Ads and GA4, then delivers it to Looker Studio, Google Sheets, Excel, Power BI or data warehouses such as BigQuery and Snowflake. It is one of the best-known connectors in marketing reporting.
The product has expanded beyond connectors. Supermetrics Studio builds dashboards on live data from a text description, and Supermetrics for AI Chats links marketing data to Claude, ChatGPT, Copilot and Gemini so users can ask questions and even change campaigns. An MCP server and API let developers plug their own AI agents into the same data.
Supermetrics at a glance
How does Supermetrics work?
- Pick your data sources
Choose connectors such as Google Ads, Facebook Ads, GA4, Shopify or HubSpot, within your plan's data source limit.
- Choose a destination
Send data to Looker Studio, Google Sheets, Excel, Power BI, Supermetrics Studio or an AI chat tool. Enterprise adds BigQuery and Snowflake.
- Query or schedule refreshes
Build queries for the metrics and date ranges you need and set them to refresh automatically.
- Analyze and act
Build dashboards, ask an AI assistant about performance, or adjust live campaigns from the same workflow. Teams on Enterprise can also transform and store data before it reaches their reporting tools.
Supermetrics key features
Large connector catalog
A broad list of marketing connectors covering ads, analytics, social, ecommerce and CRM platforms, with some marked premium.
Spreadsheet and BI destinations
Delivers data to Looker Studio, Google Sheets, Excel and Power BI on standard plans.
Supermetrics Studio
Describe a dashboard and AI builds it on live data, ready to share with teams or clients.
Supermetrics for AI Chats
Connects marketing data to Claude, ChatGPT, Copilot and Gemini for questions and campaign changes in one conversation.
Data warehouse delivery
Enterprise plans load data into BigQuery, Snowflake and other warehouses, with transformations and custom data import.
MCP server and API
Developers can connect custom AI agents and apps to Supermetrics data.
Why use Supermetrics?
- It removes manual exports from ad platforms into spreadsheets and dashboards.
- Wide connector coverage means most marketing platforms are supported.
- You can keep working in tools you already know, like Looker Studio, Sheets or Excel.
- AI chat destinations let marketers ask performance questions in plain language.
- Enterprise warehousing supports long-term data storage and advanced analysis.
Who is Supermetrics best for?
A good fit for
- Marketing agencies reporting in Looker Studio or Google Sheets
- In-house marketing teams combining many ad platforms
- Analysts loading marketing data into BigQuery or Snowflake
- Ecommerce and DTC brands tracking cross-channel performance
Less suited to
- Teams on tight budgets needing many sources, since limits on lower plans are tight
- Users wanting an all-in-one dashboard tool with no separate reporting destination
- Small businesses that only need native Google reporting, which Looker Studio covers for free
Supermetrics pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $44/month billed annually ($55 month-to-month) |
Starter covers 3 data sources and 1 user, while Growth ($177/mo billed annually) covers 6 sources and 2 users. Extra users, sources and destinations cost more, and Enterprise is custom priced with data warehousing and SSO.
Prices checked October 2026. Vendors change plans often, so confirm on the official Supermetrics pricing page before you buy.
Supermetrics pros and cons
Pros
- Very broad connector library for marketing platforms
- Works with popular reporting tools and data warehouses
- Newer AI features for dashboards and chat-based analysis
- Trusted by a large global customer base
Cons
- Lower plans limit data sources, users and accounts per source
- Add-ons and Enterprise features can make it expensive
- No free plan
- Data warehouse destinations are limited to the custom-priced Enterprise plan
Supermetrics integrations and platforms
Works with
Available on
Supermetrics alternatives
See the full shortlist in Best Marketing Reporting Tools.
Supermetrics FAQ
Is Supermetrics free?
Supermetrics does not offer a free plan. It provides a 14-day free trial of its data source connectors with no credit card required. After that, the Starter plan costs $44 per month billed annually or $55 billed monthly, and covers 3 data sources, 1 user and 3 accounts per data source.
What is Supermetrics used for?
Supermetrics is used to pull marketing data from ad platforms, analytics tools, social networks and CRMs into reporting tools and data warehouses. Marketers use it to automate dashboards in Looker Studio, Google Sheets, Excel or Power BI, and data teams use it to load marketing data into BigQuery or Snowflake. It also connects data to AI chat tools.
Supermetrics vs Funnel: what's the difference?
Both move marketing data into reporting tools and warehouses. Funnel centers on collecting, storing and normalizing data in its own platform before sending it on. Supermetrics started as a connector for spreadsheets and Looker Studio and now adds Studio dashboards and AI chat integrations. Supermetrics has lower entry pricing, while Funnel targets teams wanting heavier data transformation.
Does Supermetrics work with Looker Studio?
Yes. Looker Studio, which Google renamed back to Data Studio in 2026, is one of Supermetrics' core destinations and is included on Starter and Growth plans. Supermetrics adds connectors for platforms Google does not support natively, such as Facebook Ads and LinkedIn Ads, so you can build cross-channel reports in one place.
Can Supermetrics send data to BigQuery?
Yes, but data warehouse destinations such as BigQuery and Snowflake are part of the Enterprise plan, which is priced by custom quote. Enterprise also adds data transformations, custom data import, Supermetrics Storage, API access, SAML single sign-on and data residency controls. Starter and Growth plans focus on spreadsheet, BI and AI chat destinations.
Sources
This overview is based on Supermetrics's official website and documentation, checked October 2026.