What is Squirrly SEO?
Squirrly SEO is a WordPress SEO plugin that combines on-page settings with cloud-based keyword research, content guidance, audits and rank tracking. It is built for business owners, bloggers and freelancers who want step-by-step direction on what to fix, rather than a plugin that only exposes settings.
The plugin is developed by Squirrly Limited, a London-based company that is part of the AISQ group. Its toolset includes the SEO Live Assistant, Focus Pages, a keyword Briefcase, rankings and a growing set of features for AI search, such as a GEO audit, llms.txt management and AI referral reporting. It can run alongside Yoast, Rank Math or SEOPress without overwriting their settings.
Squirrly SEO at a glance
How does Squirrly SEO work?
- Install and connect
Install the free plugin from WordPress.org and connect it to a Squirrly cloud account, which powers research and audits.
- Research keywords
Use keyword research and AI research to find topics and questions, then save the best ones to your Briefcase.
- Optimize while writing
The SEO Live Assistant checks your draft against the chosen keyword and shows what to improve as you type.
- Track and fix
Add Focus Pages, run audits and follow rankings so you know which pages need work next.
Squirrly SEO key features
SEO Live Assistant
Gives real-time optimization guidance inside the WordPress editor.
Focus Pages
Tracks priority pages against a set of ranking factors and shows a roadmap of tasks.
Keyword research and Briefcase
Finds keyword ideas and stores them in a portfolio you can organize by label.
SEO and GEO audits
Audits the site for SEO issues and checks what may stop AI engines from citing your content.
Rankings
Shows positions from Google Search Console, with a cloud SERP checker on higher plans.
AI search tools
Includes AI visibility reports from Google Analytics, llms.txt management and indexing through IndexNow and the Google Indexing API.
Bulk SEO settings
Lets you edit metadata and settings for many pages at once.
Why use Squirrly SEO?
- Beginners get a clear list of tasks instead of a wall of settings.
- Keyword research and audits are included in the same plugin.
- It can work alongside an existing SEO plugin.
- Newer AI search features address visibility in answer engines.
- A free plan lets you test the workflow on one site.
- Bulk settings save time when updating metadata across many existing posts.
Who is Squirrly SEO best for?
A good fit for
- Bloggers and solo site owners who want guidance
- Small businesses running their own WordPress SEO
- Freelancers handling a few client sites
- Content teams that write directly in WordPress
Less suited to
- Users who want a plugin that works fully offline without a cloud account
- SEO experts who prefer lean plugins with manual control
- Large agencies needing high rank-tracking volume at low cost
Squirrly SEO pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $19.99/month billed annually (PRO, 5 sites) |
The Free plan covers 1 site with limited research and audits. Web Dev Kit is listed at $51.20/month for 10 sites, and Business at $71.99/month with SERP checker credits.
Prices checked October 2026. Vendors change plans often, so confirm on the official Squirrly SEO pricing page before you buy.
Squirrly SEO pros and cons
Pros
- Guided, task-based workflow
- Research, audits and rankings in one plugin
- Works alongside other SEO plugins
- Includes AI search optimization features
Cons
- Relies on a cloud account and usage limits
- Exact rank tracking requires higher-priced plans
- The interface has many modules to learn
Squirrly SEO integrations and platforms
Works with
Available on
Squirrly SEO alternatives
See the full shortlist in Best WordPress SEO Plugins.
Squirrly SEO FAQ
Is Squirrly SEO free?
Squirrly SEO has a free plan for one site that includes a lite version of the SEO Live Assistant and audit suite, a small number of keyword researches and ranking data from Google Search Console. Paid plans start at $19.99 per month billed annually and raise the limits and feature access.
What is Squirrly SEO used for?
Squirrly SEO is used to research keywords, optimize posts while writing, audit WordPress sites and track rankings. It turns SEO into a list of guided tasks, which helps non-experts decide what to fix first. Newer tools also help sites prepare for AI search engines and answer engines.
Squirrly SEO vs Yoast SEO: what's the difference?
Yoast SEO focuses on on-page settings, content analysis and technical SEO inside WordPress. Squirrly SEO adds cloud-based keyword research, audits, Focus Pages and rank tracking, so it acts more like an SEO assistant. Squirrly SEO can also run alongside Yoast SEO instead of replacing it.
Is Squirrly SEO good for beginners?
Yes. Squirrly SEO is designed with beginners in mind. Its live assistant shows exactly what to change while you write, and Focus Pages break SEO into tasks. The number of modules can feel large at first, but most of the setup is automated with an option to switch to manual control.
Does Squirrly SEO work with Yoast SEO?
Yes. Squirrly SEO can run alongside Yoast SEO, Rank Math or SEOPress. A no-configuration option leaves the existing plugin's settings untouched, so you can add Squirrly's research, live assistant, audits and rankings without migrating metadata. This makes it low risk to test on a live site.
Sources
This overview is based on Squirrly SEO's official website and documentation, checked October 2026.