What is Simple Analytics?
Simple Analytics is a privacy-first web analytics tool that records pageviews, events, referrers and campaign parameters without cookies, personal data or visitor IDs. It is made by Simple Analytics B.V., an EU-owned company based in Amsterdam, and its main infrastructure is in the Netherlands. It derives country-level location without storing IP addresses. It focuses on clear, aggregated numbers instead of individual user profiles.
Simple Analytics is often used alongside Google Analytics 4 to measure the visitors who reject analytics consent, a gap that consent banners create in GA4 data. It can also replace GA4 entirely for teams that just want clear traffic numbers. A free plan suits hobby sites, a self-serve paid plan unlocks longer history and advanced features, and an Enterprise option adds BI access and GA4 comparison tools.
Simple Analytics at a glance
How does Simple Analytics work?
- Add the script
Install the tracking code on your site, through Google Tag Manager, the WordPress plugin or a first-party proxy.
- Collect anonymous data
Simple Analytics records pageviews, events, referrers and UTM tags without cookies, and calculates session starts from pageview context.
- Read the dashboard
Check the one-page dashboard, which needs no configuration, for traffic, sources and top pages.
- Export or connect
Use the Stats API for aggregated data or the Export API for raw data, and send it to Looker Studio, Power BI or a warehouse.
Simple Analytics key features
Cookie-free tracking
No cookies, visitor IDs or personal data are used, so analytics consent banners are usually not needed.
One-page dashboard
All core metrics appear on one screen with no setup or report building. This makes it easy to share with clients or managers who do not use analytics daily.
Events and campaigns
Track custom events alongside pageviews, referrers and UTM campaign parameters.
Stats and Export APIs
Pull aggregated stats or raw data into your own dashboards, warehouses and BI tools.
GA4 gap measurement
Enterprise customers can compare observed traffic with GA4 and check whether traffic or GA4 measurement changed.
AI assistant
Simple Analytics offers an AI assistant feature for asking questions about your data.
Flexible data destinations
Send data to Looker Studio, Power BI, data warehouses or CSV and JSON exports.
Why use Simple Analytics?
- It captures visitors that GA4 misses when people decline consent.
- EU ownership and hosting fit European privacy expectations.
- The free plan lets hobby sites start at no cost.
- APIs and BI connectors make the data easy to reuse.
- The dashboard is quick to read for non-analysts.
Who is Simple Analytics best for?
A good fit for
- Marketing teams that want consent-free traffic numbers next to GA4
- European businesses seeking EU-owned analytics
- Bloggers and hobby sites using the free plan
- Enterprises auditing gaps in their GA4 data
Less suited to
- Product teams needing user-level journeys and cohorts
- Teams that want many users on a low budget, since extra users cost $20/month each
- Free users who need more than one month of history
Simple Analytics pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | 14 days (no card required) |
| Starting price | $20/month (100,000 pageviews, 1 user) |
The paid plan scales by monthly pageviews and includes one user, with extra users at $20/month; yearly billing gives two months free. The free plan covers up to 5 sites with one month of history and a badge, and Enterprise is custom priced.
Prices checked October 2026. Vendors change plans often, so confirm on the official Simple Analytics pricing page before you buy.
Simple Analytics pros and cons
Pros
- No cookies or personal data
- EU-owned and EU-hosted
- Free plan for hobby sites
- Strong export and API options
Cons
- Free plan keeps only one month of data and requires a badge
- Per-user fees add up for larger teams
- Fewer advanced reports than full analytics suites
Simple Analytics integrations and platforms
Works with
Available on
Simple Analytics alternatives
See the full shortlist in Best Google Analytics Alternatives.
Simple Analytics FAQ
Is Simple Analytics free?
Yes, for hobby sites. The free plan covers one user and up to five websites, with one month of history, and requires a Simple Analytics badge on your site. Paid plans start at $20 per month for 100,000 pageviews and add longer history and advanced features, with a 14-day trial and no card required.
Does Simple Analytics use cookies?
No. Simple Analytics does not use cookies, visitor IDs or personal data. It records pageviews, events, referrers and campaign tags anonymously, and it works out country-level location without storing IP addresses. Because of this, most sites can use it without asking visitors for analytics consent. You may still need consent for other scripts, such as ad pixels.
Simple Analytics vs Plausible: what's the difference?
Both are cookie-free, EU-based alternatives to Google Analytics. Simple Analytics offers a free plan for hobby sites and positions itself as a companion to GA4 that fills consent gaps. Plausible has no free hosted plan but is open source, starts at $9 per month and offers a 30-day trial.
Can I use Simple Analytics alongside Google Analytics?
Yes, and that is one of its main use cases. Many visitors reject the consent banner that GA4 needs, so GA4 undercounts them. Simple Analytics can run next to GA4 to measure all visitors without consent, and its Enterprise plan includes tools to compare the two data sets.
Where is Simple Analytics based?
Simple Analytics is run by Simple Analytics B.V., an EU-owned company in Amsterdam, Netherlands. Its primary infrastructure is in the Netherlands, and the company states it has been operating since 2018. This EU ownership and hosting is a key selling point for European businesses.
Sources
This overview is based on Simple Analytics's official website and documentation, checked October 2026.