What is Reviews.io?
Reviews.io is a customer review platform for online stores that collects product and company reviews, along with customer photos and videos, and displays them on your site and in Google. It sends timed review requests after each order, then turns the replies into widgets, star ratings and shoppable galleries. The company brands itself as REVIEWS.io and focuses on ecommerce merchants rather than local service businesses.
Beyond collection, the platform adds surveys, NPS, a reputation manager that tracks feedback on other review sites, and AI tools that summarize reviews and draft replies. Plans are priced by the number of review invitations you send each month, and each store domain needs its own subscription. A 14-day free trial is available on the self-serve plans.
Reviews.io at a glance
How does Reviews.io work?
- Connect your store
Install the integration for Shopify, BigCommerce, Magento or WooCommerce so orders flow into the platform automatically.
- Set up invitation flows
Choose when and how customers are asked for a review, and segment requests by location or purchase history. Requests can go by email, SMS or through Klaviyo.
- Collect reviews and media
Customers leave product or company reviews and can add photos and videos. Older orders can be targeted with Review Booster on Start-Up plans and above.
- Display reviews
Add on-site widgets, rating badges near the buy button and UGC galleries. Eligible plans send ratings to Google for seller ratings and rich snippets.
- Analyze and respond
Read AI summaries, track sentiment and reply to reviews, including AI-drafted replies on the Plus plan.
Reviews.io key features
Automated review collection
Timed, segmented invitations by email and SMS that ask for both product and company reviews after a purchase.
Photo and video reviews
Customers can attach images and video, which feed shoppable UGC widgets and galleries on product pages.
On-site widgets
More than 15 widget types, including carousels, rating badges and social proof banners, styled to match your store.
Google seller ratings and rich snippets
Review data is shared with Google so star ratings can appear in Google Ads, Shopping and organic results on Start-Up and higher plans.
Reputation manager
Monitors what customers say about you on other review platforms from one dashboard, available from the Grow plan.
Surveys and NPS
Send customer surveys and track Net Promoter Score alongside your review data.
AI insights and replies
AI review summaries, sentiment analysis and suggested responses help teams spot trends and reply faster.
Syndication and API
The Plus plan adds Bazaarvoice syndication, multi-language translation and API access for custom builds.
Why use Reviews.io?
- It handles both product reviews and company reviews in one tool, so you do not need two vendors.
- Google seller ratings and rich snippets can lift click-through rates on ads and search listings.
- Photo and video reviews give shoppers stronger proof than star ratings alone.
- Monthly billing with no annual contract keeps the commitment low while you test it.
- Native connections to Klaviyo, Gorgias and major ecommerce platforms reduce setup work.
Who is Reviews.io best for?
A good fit for
- Shopify and BigCommerce stores that want reviews in Google results
- DTC brands that rely on photo and video social proof
- Growing ecommerce teams that send a few hundred to 10,000 review requests a month
- Marketers already using Klaviyo for post-purchase flows
Less suited to
- Local service businesses that mainly need Google Business Profile reviews
- Brands running many store domains on a tight budget, since each domain is billed separately
- Teams that need AI replies or API access but cannot afford the upper tiers
Reviews.io pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Not confirmed |
| Free trial | 14 days |
| Starting price | $29/month billed annually (Essentials, up to 300 review invites; the page labels prices in AUD while footnotes say USD) |
Tiers step up by monthly review invitations: Essentials (300), Start-Up (1,500), Grow (5,000) and Plus (10,000), with Enterprise quoted on request. Annual billing saves 20%, and each top-level domain is a separate subscription.
Prices checked October 2026. Vendors change plans often, so confirm on the official Reviews.io pricing page before you buy.
Reviews.io pros and cons
Pros
- Covers product reviews, company reviews, UGC and surveys in one place
- Google seller ratings available from the second tier
- Large integration library across ecommerce, email, SMS and helpdesk tools
- No annual contract required
Cons
- Useful extras like reputation manager and AI replies sit on higher plans
- Per-domain pricing adds up for multi-store brands
- Currency labeling on the pricing page is inconsistent, so confirm the final charge
Reviews.io integrations and platforms
Works with
Available on
Reviews.io alternatives
See the full shortlist in Best Customer Review Platforms.
Reviews.io FAQ
Is Reviews.io free?
Reviews.io is a paid platform with a 14-day free trial on its self-serve plans. The pricing table also lists a free tier with 25 review invites a month, but it is not promoted as a sign-up option. Paid plans start with Essentials at about $29 a month billed annually, and annual billing is 20% cheaper than monthly.
What is Reviews.io used for?
Online stores use it to request reviews after purchase, collect product and company feedback with photos and videos, and display that content on product pages. It also sends ratings to Google so stars can show in ads and search results, and it offers surveys, NPS and AI review summaries.
Does Reviews.io integrate with Shopify?
Yes. Shopify is one of its core ecommerce integrations, along with BigCommerce, Magento and WooCommerce. Once connected, orders sync automatically and trigger review requests. It also connects to Klaviyo, Gorgias, Attentive and dozens of other apps through its integration library.
Reviews.io vs Trustpilot: what's the difference?
Both collect company reviews, but Reviews.io is built around ecommerce, with product reviews, photo and video UGC and shoppable widgets on every plan. Trustpilot centers on its public review site and brand trust across industries, with higher entry prices for paid plans. Stores focused on product pages often lean toward Reviews.io.
Is Reviews.io good for beginners?
Yes, for most small stores. The Shopify and BigCommerce apps handle the order sync, invitation flows come with sensible defaults and widgets can be added without code. Beginners mainly need to decide how many invites they send each month, since that number sets the plan.
Sources
This overview is based on Reviews.io's official website and documentation, checked October 2026.