Birdeye: what it is, how it works & who it's for

AI platform for reviews, listings, messaging and customer experience at multi-location brands

Updated · Pricing checked October 2026

What is Birdeye?

Birdeye is a reputation and customer experience platform that helps local and multi-location businesses manage reviews, listings, messaging and marketing from one system. It is now organized around AI agents, which Birdeye calls AI coworkers, that handle marketing, front-desk operations and customer experience tasks. The goal is to help each location get found, win more customers and respond faster.

The marketing agent, Jay, covers reviews, listings, social media, AI search visibility, chat and landing pages. Myna handles operations such as appointments, reminders and waitlists across phone, email and text, and Robin runs surveys, ticketing, competitor tracking and reporting. Birdeye serves industries such as healthcare, dental, automotive, real estate, legal and retail, and pricing is quoted by number of locations.

Birdeye at a glance

Birdeye infographic: how it works in 5 steps, key features, pricing model and who it is best for
Birdeye at a glance. Share or embed this infographic with a link to this page.

How does Birdeye work?

  1. Connect your locations and systems

    Link business profiles and the software you already use, such as a CRM, practice management or EHR system.

  2. Collect and manage reviews

    Send review requests after visits, monitor reviews across sites and reply with AI-drafted responses.

  3. Keep listings and content current

    Sync business details across directories and publish social posts and pages from one dashboard.

  4. Handle customer conversations

    Answer calls, texts and chats, book appointments and send reminders with help from the AI agents.

  5. Measure and improve

    Run surveys, track competitors and use reports to see how each location is performing.

Birdeye key features

Review management

Request, monitor and respond to reviews across major sites, with AI help on replies.

Listings management

Keep name, address, hours and other details consistent across directories and maps.

AI search visibility

Tracks and improves how locations appear in AI-generated search answers.

Social publishing

Plan and post social content for many locations from a single account.

Front desk and appointments

Handles scheduling, reminders, waitlists and insurance checks over voice, email and text.

Surveys, ticketing and insights

Collects feedback, routes issues and turns customer data into reports and competitor comparisons.

BirdAI and integrations

An agent platform that coordinates the AI coworkers, with integrations, a developer portal and an MCP server.

Why use Birdeye?

  • Birdeye brings reviews, listings, messaging and surveys into one platform.
  • AI agents reduce manual work such as replying to reviews and booking appointments.
  • It is built to manage many locations from a central dashboard.
  • Compliance credentials such as HIPAA, SOC 2 and ISO 27001 suit regulated industries.
  • Integrations with business systems keep customer data in sync.

Who is Birdeye best for?

A good fit for

  • Multi-location brands and franchises
  • Healthcare and dental practices
  • Automotive, real estate and home service businesses
  • Enterprise marketing teams managing local reputation

Less suited to

  • Freelancers or very small businesses wanting low, published prices
  • Teams that only need a basic review request tool

Birdeye pricing

Pricing modelContact sales
Free planNo
Free trialNot confirmed
Starting priceContact sales

Birdeye does not publish prices. Quotes are based on the number of locations and the modules you deploy, all on one contract.

Prices checked October 2026. Vendors change plans often, so confirm on the official Birdeye pricing page before you buy.

Birdeye pros and cons

Pros

  • Broad feature set covering reviews, listings and customer experience
  • AI agents for marketing, operations and support
  • Strong security and compliance credentials
  • Designed for multi-location management

Cons

  • No public pricing
  • May be more than a single small business needs
  • Wide feature set takes time to set up

Birdeye integrations and platforms

Works with

  • Salesforce
  • Zapier
  • Apple Maps

Available on

  • Web
  • API

Birdeye alternatives

Birdeye FAQ

How much does Birdeye cost?

Birdeye does not publish its prices. You request a quote through its pricing page, and cost depends on how many locations you have and which modules you deploy. Location bands range from 1 to 3 locations up to more than 1,000. There is one platform and one contract rather than per-seat pricing.

What is Birdeye used for?

Birdeye is used to manage online reputation and customer experience for local businesses. Common uses include collecting and replying to reviews, keeping listings accurate, posting on social media, messaging customers, booking appointments and running surveys. Multi-location brands use it to manage all of this centrally across their sites.

Birdeye vs Podium: what's the difference?

Both platforms help local businesses with reviews and customer messaging. Birdeye covers a wider range, including listings, social publishing, AI search visibility, surveys, ticketing and competitor tracking, organized around AI agents. Podium is often chosen for messaging and payments. Compare demos to see which matches your workflows.

Is Birdeye HIPAA compliant?

Birdeye states that it is HIPAA compliant and holds SOC 2 certification and ISO 27001, and that it complies with GDPR and is hosted on AWS. This makes Birdeye a common choice for healthcare and dental practices that handle patient information while collecting reviews and messaging patients.

Does Birdeye integrate with other software?

Yes. Birdeye connects with business systems such as CRMs, practice management and EHR software, and its site names integrations including Salesforce, Zapier and Apple Maps. It also offers a developer portal and an MCP server for custom connections. Check the integrations page or ask during a demo to confirm support for your specific tools.

Sources

This overview is based on Birdeye's official website and documentation, checked October 2026.