What is Grade.us?
Grade.us is a review management platform built mainly for marketing agencies that manage online reviews for many local business clients. It helps agencies request reviews, monitor what customers post across review sites, share good reviews and report results, all under the agency's own brand. It works best for service businesses such as law firms, home services, healthcare practices, restaurants and auto dealers.
The company started in 2013 and became part of Traject, a provider of social media, reputation and SEO tools, in 2020. Grade.us also sells plans for single-location businesses and multi-location brands. Agencies can white label the platform with their own logo, look and domain, then resell review management as a service. Review requests go out by email, with text messaging and an API available through sales. Plans include unlimited review sites.
Grade.us at a glance
How does Grade.us work?
- Add clients and locations
Create a profile for each business or location and connect the review sites that matter to it. Industry tabs cover sites for legal, healthcare, real estate, restaurants and more.
- Request reviews
Send automated review request campaigns by email, or by text message as an add-on, and guide customers to the right review site.
- Monitor reviews
Collect new reviews from multiple sites into one dashboard so you can see and respond to them quickly.
- Share and market reviews
Display positive reviews on websites and social channels to build trust.
- Report to clients
Send scheduled, white-labeled reports that show review growth and ratings over time. Reports can carry your agency branding so clients see your name, not Grade.us.
Grade.us key features
Review generation campaigns
Automated email requests, with SMS available through sales, ask customers for reviews.
Review funnels
Funnels included in the trial guide customers toward leaving reviews on chosen sites.
Review monitoring
Gathers reviews from many sites across industries such as legal, healthcare, home services and hospitality.
White label
Basic white labeling is free on every plan, and Premium adds your logo to the dashboard on Agency plans and up.
Reporting and analytics
Scheduled reports show progress for each client or location.
Listings management
Helps keep business listings consistent alongside review work.
API and Zapier
API access and a Zapier integration support custom workflows.
Multi-client organization
Agencies can manage many brands and locations from one account, with sub-users and SSO available for larger teams.
Why use Grade.us?
- Agencies can resell review management under their own brand.
- One dashboard covers many clients and locations.
- Automated requests remove manual follow-up work.
- Industry-specific review sites are supported, not just Google.
- A 14-day trial with no credit card lowers the risk of testing.
- Agencies can use the platform to add a recurring service with healthy margins.
Who is Grade.us best for?
A good fit for
- Digital marketing agencies with local business clients
- SEO and reputation management consultants
- Multi-location brands such as franchises
- Single-location service businesses
- Agencies that want branded client reports
Less suited to
- Ecommerce stores that need product reviews on product pages
- Very small businesses that only need occasional review requests
- Businesses that want text messaging included without talking to sales
Grade.us pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $99/month (Small Business, 1 location) |
Multi Location costs $60 per location per month, and Agency plans start at $400 per month. Annual billing saves 20%, and White Label Premium costs $440 per year on Agency plans and higher.
Prices checked October 2026. Vendors change plans often, so confirm on the official Grade.us pricing page before you buy.
Grade.us pros and cons
Pros
- Built specifically for agencies
- Free basic white labeling on every plan
- Supports many industry review sites
- No-card free trial
Cons
- Text messaging and API need a sales conversation
- Not designed for ecommerce product reviews
- Agency pricing is high for very small agencies
- Feature differences between plans are not fully listed on the pricing page
Grade.us integrations and platforms
Works with
Available on
Grade.us alternatives
See the full shortlist in Best Customer Review Platforms.
Grade.us FAQ
How much does Grade.us cost?
Grade.us starts at $99 per month for one location on the Small Business plan. Multi Location costs $60 per location per month, and Agency plans start at $400 per month. Paying annually saves 20%, and a 14-day free trial with no credit card is available.
What is Grade.us used for?
Grade.us is used to manage online reviews. Agencies and businesses use it to send review requests, monitor new reviews across many sites, share positive reviews, and send reports. Agencies often use its white-label options to sell review management to their own clients. It supports review sites across many industries.
Is Grade.us white label?
Yes. Basic white labeling is included on every Grade.us plan at no extra cost. White Label Premium, which costs $440 per year, adds your logo to the dashboard and is available on Agency plans and above. A white-label client dashboard on your own domain is also available.
Who owns Grade.us?
Grade.us is a subsidiary of Traject, which provides social media, reputation and SEO management tools. Grade.us was founded in 2013 and joined Traject in 2020. It continues to operate under the Grade.us brand as a review management platform for agencies.
Grade.us vs Birdeye: what's the difference?
Grade.us focuses on agencies, with free basic white labeling, per-client management and published prices. Birdeye is a broader customer experience platform aimed mainly at businesses directly. Agencies that want to resell review management under their own brand often find Grade.us a closer fit, but compare features and quotes first.
Sources
This overview is based on Grade.us's official website and documentation, checked October 2026.