What is Loox?
Loox is a social proof platform for Shopify stores that collects photo and video reviews and turns happy customers into referrers. It suits fashion, beauty, home and other visual product brands that want real customer images on product pages to build trust and lift conversions.
Loox sends timed review requests, often with a discount incentive, to encourage visual submissions, then displays them in widgets that match your store design. Paid plans add AI tools that sort the strongest reviews first, highlight persuasive phrases and translate reviews for international shoppers. The company says it has been bootstrapped since 2016, and it recently added Reviewers.com, a service that sends products to a vetted community for video reviews. Loox also offers an API for headless stores.
Loox at a glance
How does Loox work?
- Install on Shopify
Add Loox from the Shopify App Store and it connects to your orders and theme without code.
- Send review requests
Automated emails ask buyers for reviews at the right time, with an optional discount for photo reviews. Incentives tend to increase the share of reviews that include images.
- Display visual reviews
Place customizable widgets on product pages, the homepage and checkout to show photos, videos and ratings.
- Turn reviewers into referrers
Offer referral rewards and smart discounts so satisfied customers bring in new buyers.
- Share across channels
Push reviews to Google Shopping and other sales and social channels on higher plans.
Loox key features
Photo and video reviews
Collects visual reviews with timed prompts and incentives to raise submission rates.
Customizable widgets
Review displays that match your branding and work with any theme or page builder.
Referrals and smart discounts
Built-in referral programs and discounts turn reviewers into a source of new sales.
AI review tools
Convert and higher plans include AI review stories, highlights, auto-translation and AI-written replies.
Smart visual sorting
Puts the most persuasive photo reviews at the top of product pages.
Google Shopping
Sends ratings to Google Shopping on the Convert plan and above.
Reviewers.com video reviews
A separate service that gifts products to vetted reviewers to generate video content.
API and webhooks
Developers can pull reviews, build custom widgets or headless storefronts and automate workflows.
Why use Loox?
- Customer photos and videos give shoppers stronger proof than star ratings alone.
- Referrals are built in, so you do not need a separate referral app.
- Widgets install without code and adapt to most Shopify themes.
- AI translation helps stores selling in several countries.
- Billing runs through Shopify on a 30-day cycle with no annual commitment.
Who is Loox best for?
A good fit for
- Fashion, beauty and lifestyle brands on Shopify
- Stores where product photos drive buying decisions
- Growing brands that want reviews and referrals in one app
- Shopify Plus merchants selling internationally
Less suited to
- Stores not on Shopify
- Very small stores that need more than the limited Beginner plan but cannot justify $49.99 per month
- Brands that need loyalty points or SMS marketing in the same app
Loox pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Not confirmed |
| Free trial | Available (length not stated) |
| Starting price | $49.99/month (Convert, unlimited orders) |
A Beginner plan covers up to 500 total orders. Convert adds AI tools, video reviews, referrals, Google Shopping and branding removal, and Unlimited at $299.99 per month adds unlimited review requests and priority support.
Prices checked October 2026. Vendors change plans often, so confirm on the official Loox pricing page before you buy.
Loox pros and cons
Pros
- Strong focus on photo and video social proof
- Referrals included alongside reviews
- No-code widgets that fit most themes
- AI translation and sorting on paid plans
Cons
- Only available for Shopify
- Key features like video reviews and referrals start at $49.99 per month
- Beginner plan caps total orders at 500
Loox integrations and platforms
Works with
Available on
Loox alternatives
See the full shortlist in Best Customer Review Platforms.
Loox FAQ
How much does Loox cost?
Loox has a Beginner plan for stores up to 500 total orders, a Convert plan at $49.99 per month and an Unlimited plan at $299.99 per month. Convert adds video reviews, referrals, AI features and Google Shopping. Billing runs through Shopify with no annual commitment, and you can start free.
What is Loox used for?
Loox is used by Shopify stores to collect and display photo and video reviews from customers. Merchants also use it to run referral programs, offer discounts for reviews, translate reviews for global shoppers and send ratings to Google Shopping and other channels to build trust and increase sales.
Does Loox work with platforms other than Shopify?
No. Loox is built for Shopify and Shopify Plus stores and installs through the Shopify App Store. If you sell on another platform, such as WooCommerce or BigCommerce, you will need a different reviews tool. Loox does connect with other Shopify apps like Klaviyo, Omnisend and PageFly.
Loox vs Judge.me: which is better?
Judge.me is cheaper, with a free plan that includes unlimited reviews and a flat $15 paid plan. Loox costs more but focuses on visual reviews, referrals and AI sorting to showcase customer photos. Budget-focused stores often pick Judge.me, while visual brands often prefer Loox.
Does Loox have a free trial?
Yes. Loox offers a free trial on its paid plans and lets new merchants start free. The pricing page does not state the trial length. Because billing runs through Shopify on a 30-day cycle with no annual contract, you can cancel if the app does not fit.
Sources
This overview is based on Loox's official website and documentation, checked October 2026.