What is Bazaarvoice?
Bazaarvoice is a user-generated content platform that helps brands and retailers collect, display and share ratings, reviews, questions, photos and videos. It is built mainly for consumer product brands and large retailers that sell across many stores and want shopper content to appear wherever their products are sold.
Its best-known asset is the Bazaarvoice Network, which syndicates reviews from a brand's own site to participating retailers. Bazaarvoice also runs product sampling through its Influenster community, creator marketing, social commerce galleries and Bazaarvoice Connections, which lets brands answer reviews and questions across retailer sites from one portal. The company is based in Austin, Texas, and acquired Influenster in 2019 and Curalate in 2020. Bazaarvoice also offers Creator Marketing for working with influencers.
Bazaarvoice at a glance
How does Bazaarvoice work?
- Collect content
Send review requests by email or text, use multi-product submission forms, or run sampling campaigns to generate reviews for new products.
- Moderate and display
Reviews are moderated and shown on product pages in photo-first, mobile-friendly displays that support SEO.
- Syndicate to retailers
Share your reviews through the Bazaarvoice Network so they appear on participating retailer sites.
- Respond and engage
Use Connections to reply to reviews and questions on your site and retailer sites from one place.
- Analyze results
Use Insights and Reports to track sentiment, review highlights and the sales impact of UGC.
Bazaarvoice key features
Ratings and Reviews
Collection, moderation and display of written, photo and video reviews, available in Essentials, Advanced and Enterprise packages.
Bazaarvoice Network syndication
Distributes brand reviews to a large network of retailers and lets retailers receive brand content.
Product sampling
Sends products to members of the Influenster community to generate early, authentic reviews, with managed and digital sampling options.
Questions and Answers
Lets shoppers ask product questions and get answers from brands or other customers.
Social commerce and visual UGC
Turns social and customer photos into shoppable galleries on product pages.
Review Highlights and AI Visibility
Uses language processing to summarize pros and cons and structures UGC for AI-driven search.
Insights and Reports
Shows sentiment, keyword trends and how UGC affects sales.
Bazaarvoice Connections
A single portal where brands reply to reviews and questions posted on their own site and on retailer sites in the network.
Why use Bazaarvoice?
- Syndication puts the same reviews on many retailer sites without collecting them separately.
- Sampling programs help new products launch with reviews already in place.
- One portal for responding to reviews across retailers saves time for brand teams.
- Enterprise options include full API access and dedicated client success support.
- A partnership with Google expands where UGC can appear.
- Photo-first, mobile-friendly review displays are designed to support product page SEO.
Who is Bazaarvoice best for?
A good fit for
- Consumer packaged goods brands selling through many retailers
- Large retailers that want brand-supplied reviews
- Enterprise ecommerce teams with high product volumes
- Brands launching new products that need early reviews
Less suited to
- Small direct-to-consumer stores that want low, published pricing
- Merchants who only sell on their own site and do not need retailer syndication
- Teams that want a self-serve app they can install and launch in a day
Bazaarvoice pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Bazaarvoice does not publish prices. Ratings and Reviews comes in Essentials, Advanced and Enterprise packages, with higher tiers adding Q&A, text message collection, API access and more support.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Bazaarvoice pros and cons
Pros
- Large retailer syndication network
- Built-in sampling community for fresh reviews
- Wide range of UGC types in one platform
- Enterprise-level support and API
- Strong analytics on sentiment and sales impact
Cons
- No public pricing
- More complex than simple review apps
- Best value depends on selling through many retailers
Bazaarvoice integrations and platforms
Works with
Available on
Bazaarvoice alternatives
See the full shortlist in Best Customer Review Platforms.
Bazaarvoice FAQ
How much does Bazaarvoice cost?
Bazaarvoice does not list prices on its website. Its Ratings and Reviews product comes in Essentials, Advanced and Enterprise packages, and the company says it offers packages for both enterprise and smaller businesses. You need to contact the sales team for a quote based on your needs.
What is Bazaarvoice used for?
Bazaarvoice is used by brands and retailers to collect and display product reviews, questions, photos and videos. Brands also use it to syndicate reviews to retailer websites, run product sampling campaigns to generate reviews, respond to shoppers across retailers and measure how customer content affects sales.
What is the Bazaarvoice Network?
The Bazaarvoice Network is a syndication system that shares reviews between brands and participating retailers. A brand collects reviews once, and they can appear on many retailer product pages. Joining does not require installing extra software to sync with the network, according to Bazaarvoice.
Bazaarvoice vs Yotpo: what's the difference?
Bazaarvoice focuses on large brands and retailers, with retailer syndication, product sampling and enterprise packages priced through sales. Yotpo focuses more on direct-to-consumer ecommerce stores, especially on Shopify, with reviews alongside loyalty and SMS tools. Brands selling through many retailers often favor Bazaarvoice.
Who owns Influenster?
Bazaarvoice acquired Influenster in August 2019. Influenster is a community of shoppers who receive and review products, and Bazaarvoice uses it for its sampling programs and Always On Content, which delivers a steady flow of fresh reviews to brands.
Sources
This overview is based on Bazaarvoice's official website and documentation, checked October 2026.