What is Feefo?
Feefo is a customer review platform that collects product and service reviews only from verified customers and helps businesses display and analyze that feedback. It is used by ecommerce retailers, travel firms, financial services and other brands that want trustworthy reviews to support sales and search visibility. Feefo says more than 6,500 brands use it.
Feefo sends review invitations by email, SMS and WhatsApp after a real purchase or service, which supports its claim that every review comes from a genuine customer. It is a Google Partner, so reviews can feed Google Seller Ratings, Google Shopping and rich snippets. Higher plans add campaigns, NPS and custom surveys, AI insights, social UGC and syndication. Feefo has UK offices in Petersfield and London.
Feefo at a glance
How does Feefo work?
- Connect your sales data
Link your ecommerce platform or CRM, such as Shopify, Magento or Salesforce, so Feefo knows when a purchase happens.
- Send review invitations
Feefo automatically asks verified customers for product and service reviews by email, SMS or WhatsApp. Timing and templates can be adjusted so requests arrive when customers have had time to use the product.
- Respond and moderate
Read incoming reviews, reply with help from AI suggestions and manage feedback in one dashboard.
- Display and share reviews
Add on-site widgets and send ratings to Google for Seller Ratings, Shopping and rich snippets.
- Analyze feedback
Use sentiment analysis, product insights and benchmarking to spot trends and improve products.
Feefo key features
Verified reviews
Reviews are collected only from confirmed customers, which builds trust with shoppers.
Multichannel collection
Review requests go out by email, SMS and WhatsApp, with photo and video uploads supported.
Google integration
As a Google Partner, Feefo supports Seller Ratings, Google Shopping stars and rich snippets.
On-site widgets
Display widgets show ratings and reviews on product and service pages.
AI summaries and replies
AI drafts responses and summarizes what customers are saying.
Campaign Manager, NPS and surveys
The Enhanced plan adds campaigns, NPS, custom surveys and email A/B testing.
Sentiment and product analytics
Tag analytics, product sentiment analysis and market benchmarking reveal trends in feedback.
Plus plan enterprise tools
The custom Plus plan adds review syndication, multilingual moderation, social UGC, multi-domain management, raw data API exports and SSO.
Why use Feefo?
- Verified-only reviews help shoppers trust the ratings they see.
- Google Seller Ratings and Shopping stars can make ads and listings stand out.
- Reaching customers by SMS and WhatsApp as well as email can raise response rates.
- Phone, email and live chat support is included from the first plan.
- Hundreds of integrations connect Feefo to common ecommerce and CRM systems.
- Enhanced plans add a customer success manager to help improve review collection.
Who is Feefo best for?
A good fit for
- Mid-size ecommerce retailers
- Service businesses such as travel, finance and insurance
- Brands relying on Google Shopping and paid search
- Companies wanting NPS and surveys alongside reviews
Less suited to
- Very small stores, given the $200 per month entry price
- Businesses wanting open reviews from anyone, since Feefo collects only from verified customers
- Teams that want a free plan or a self-serve trial to test first
Feefo pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | From $200/month (Essentials) |
Plans differ by the number of email, SMS and WhatsApp review requests and features. Enhanced starts at $400 per month and adds campaigns, NPS and surveys, while Plus is custom priced with syndication, SSO and API exports.
Prices checked October 2026. Vendors change plans often, so confirm on the official Feefo pricing page before you buy.
Feefo pros and cons
Pros
- Verified-only review model
- Google Partner with Seller Ratings support
- Email, SMS and WhatsApp collection
- Many ecommerce and CRM integrations
Cons
- Higher starting price than app-store review tools
- Request volumes are capped by plan
- Advanced features like syndication need the custom Plus plan
Feefo integrations and platforms
Works with
Available on
Feefo alternatives
See the full shortlist in Best Customer Review Platforms.
Feefo FAQ
How much does Feefo cost?
Feefo's US pricing starts from $200 per month for the Essentials plan, which includes a set number of email, SMS and WhatsApp review requests. Enhanced starts from $400 per month and adds campaigns, NPS and surveys. The Plus plan is custom priced for larger businesses.
Are Feefo reviews genuine?
Feefo states that all its reviews come from verified customers. Instead of letting anyone post, it sends invitations only after a confirmed purchase or service, using data from the business's sales system. This model aims to reduce fake reviews and make ratings more trustworthy to shoppers.
Does Feefo work with Google Seller Ratings?
Yes. Feefo is a Google Partner, and its plans include Google Seller Ratings, Google Shopping and rich snippet support. This means review stars collected through Feefo can appear in Google ads, Shopping listings and organic search results, which can help listings stand out.
Feefo vs Trustpilot: what's the difference?
Feefo collects reviews only from verified customers invited after a purchase. Trustpilot is an open review platform where consumers can also leave reviews without an invitation, and it has a free tier for businesses. Feefo suits brands focused on verified feedback and Google ratings.
Does Feefo integrate with Shopify?
Yes. Feefo integrates with Shopify, as well as WooCommerce, Magento, BigCommerce and Salesforce Commerce Cloud. These connections pass order data to Feefo so review requests go out automatically. Feefo also connects with HubSpot, Salesforce, Klaviyo and Zendesk, among hundreds of other integrations.
Sources
This overview is based on Feefo's official website and documentation, checked October 2026.