What is Pretty Links?
Pretty Links is a WordPress plugin that shortens, cloaks, brands and tracks links using your own website's domain. Instead of sharing long affiliate URLs, you create clean links like yoursite.com/recommends/product that redirect to the real destination. Because it runs inside WordPress, there is no separate link service to manage, and your links stay on a domain you control.
The plugin is made by Caseproof, the company behind MemberPress. Beyond basic redirects, the paid editions add keyword auto-linking across your posts, split-test links, conversion reports, QR codes and a link-in-bio page. Pretty Links also includes PrettyPay, which turns content into simple products sold through checkout links. It is aimed mainly at affiliate marketers, bloggers and content creators.
Pretty Links at a glance
How does Pretty Links work?
- Install the plugin
Buy a plan, install Pretty Links on your WordPress site and activate it with your license key.
- Create pretty links
Add a target URL, choose a slug on your domain and pick a redirect type. Links can be grouped into categories for easier management.
- Automate linking
On Marketer and above, set keywords so Pretty Links automatically links matching words across your posts to the right affiliate URL.
- Review performance
Check click and conversion reports in the WordPress dashboard, or pass data to Google Analytics through supported integrations.
Pretty Links key features
Link cloaking and branding
Long affiliate URLs become short links on your own domain, which look cleaner and are easier to update when a program changes.
Advanced redirects
Paid plans add more redirect types plus smart and dynamic redirects for sending visitors to different destinations.
Keyword auto-linking
Matching keywords across existing content are linked automatically, saving hours of manual edits on large blogs.
Click and conversion reports
Track clicks in real time and view conversion reports, with Google Analytics integration through tools like MonsterInsights and ExactMetrics.
Split-test links
Send traffic from one link to several destinations to see which offer or landing page performs better.
Link in Bio and Product Displays
Build a mobile-friendly bio page for social profiles and storefront-style product boxes with images and calls to action.
PrettyPay
Sell digital products through one-click checkout links connected to Stripe, without a full ecommerce setup.
Why use Pretty Links?
- Links live on your own domain, so you are not dependent on a third-party shortener.
- Updating one pretty link fixes every post that uses it when an affiliate URL changes.
- Keyword auto-linking monetizes old content with little effort.
- Everything is managed from the WordPress dashboard you already use.
- A 14-day money-back guarantee lowers the risk of trying a paid plan.
Who is Pretty Links best for?
A good fit for
- Affiliate marketers running WordPress blogs
- Content creators with large post archives
- Niche site owners managing many affiliate programs
- Bloggers who want branded links on their own domain
- Creators selling simple digital products from WordPress
Less suited to
- Sites not built on WordPress
- Teams that need standalone short links on a separate short domain for social sharing at scale
- Users who want a monthly subscription, since plans are billed yearly
Pretty Links pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Not confirmed |
| Free trial | Not confirmed |
| Starting price | $249/year (Beginner, regular price) |
Beginner covers one site, Marketer ($374/year) covers two and adds auto-linking and split tests, and Super Affiliate ($499/year) covers five sites with QR codes and product displays. First-year discounts are common, and renewals bill at full price.
Prices checked October 2026. Vendors change plans often, so confirm on the official Pretty Links pricing page before you buy.
Pretty Links pros and cons
Pros
- Links stay on your own domain
- Keyword auto-linking saves time on large sites
- Built-in conversion reports and split testing
- Backed by an established WordPress plugin company
Cons
- Works only with WordPress
- Annual billing with renewal at full price after introductory discounts
- Most automation features require the Marketer tier or higher
Pretty Links integrations and platforms
Works with
Available on
Pretty Links alternatives
See the full shortlist in Best URL Shorteners.
Pretty Links FAQ
Is Pretty Links free?
The official pricing page lists only paid plans, starting with Beginner at a regular price of $249 per year for one site. Introductory discounts often apply to the first year, and renewals are charged at full price. The pricing page does not describe a free edition, so check WordPress.org if you want to know about a lite version.
What is Pretty Links used for?
Pretty Links is used to turn long, messy affiliate URLs into short branded links on your own WordPress domain and to track how often they are clicked. Bloggers also use it to auto-link keywords across old posts, split-test offers, build a link-in-bio page and sell simple digital products with PrettyPay.
Pretty Links vs ThirstyAffiliates: what's the difference?
Both are WordPress plugins for managing and cloaking affiliate links. Pretty Links adds extras beyond affiliate management, including a link-in-bio page, product displays, QR codes and PrettyPay checkout links. ThirstyAffiliates focuses more narrowly on affiliate link management, so the right choice depends on whether you want those broader creator features.
Does link cloaking hurt SEO?
Link cloaking with Pretty Links simply redirects a link on your domain to the target URL, which is a common and accepted practice for affiliate links. Search engines expect affiliate links to be marked appropriately, so use nofollow or sponsored attributes and clear disclosures. Pretty Links' Marketer plan includes automatic link disclosures to help with this.
How many sites can I use Pretty Links on?
It depends on the plan. Beginner covers one site, Marketer covers two sites and Super Affiliate covers five sites. All plans are billed annually and include a 14-day money-back guarantee, and you can change plans or cancel at any time.
Sources
This overview is based on Pretty Links's official website and documentation, checked October 2026.