What is Piwik PRO?
Piwik PRO is a privacy-focused analytics platform that gives organizations ready-made and custom reports on visitor journeys, campaigns, conversions and content, with strong controls over how personal data is collected and stored. It positions itself for regulated industries, especially healthcare, and supports HIPAA compliance through a single Business Associate Agreement covering the whole platform.
Piwik PRO bundles analytics with a built-in Tag Manager and data activation features, so teams can deploy tracking and use their data without stitching tools together. Security credentials include ISO 27001 and SOC 2 Type II, encryption at rest and in transit, and audit logs. Hosting options include Azure US regions for covered data and EU-owned servers in Sweden. The former free Core plan ended in February 2026, so all access is now paid.
Piwik PRO at a glance
How does Piwik PRO work?
- Request a quote or trial
Contact Piwik PRO to scope your traffic tier and start a free trial. Healthcare customers sign a BAA during the trial.
- Choose hosting
Pick the agreed hosting option, such as US Azure regions or EU servers, based on where your data must live.
- Deploy with Tag Manager
Add the container to your site or app and use the built-in Tag Manager to set up analytics and marketing tags.
- Configure privacy and permissions
Turn off IP collection or other identifiers if needed, and set permissions per site, app and module.
- Analyze and activate
Use reports and dashboards to study journeys, drop-offs and campaigns, then measure ad performance with the Google Ads integration.
Piwik PRO key features
Analytics reports and dashboards
Ready-made and custom reports cover journeys, drop-off points, campaigns, conversions and content performance.
Built-in Tag Manager
Manage tracking tags in the same platform, covered by the same BAA as analytics.
Privacy settings
Disable IP collection and other identifiers to reduce the personal data you collect.
HIPAA support
One Business Associate Agreement covers the entire platform, which suits hospitals and health systems.
Granular permissions and audit logs
Control access at site, app and module level, and review who changed what.
Enterprise security
AES-256 encryption at rest, TLS 1.3 in transit, ISO 27001 and SOC 2 Type II certification and a 99 percent uptime SLA.
Google Ads integration
Measure campaign performance without sharing raw visitor data with the ad platform.
Why use Piwik PRO?
- It is built for teams that must meet HIPAA, GDPR and similar rules.
- Analytics and tag management sit under one contract and one BAA.
- You can limit identifiers while still getting useful journey reports.
- Hosting options let you choose US or EU data locations.
- Security certifications help pass procurement and IT reviews.
Who is Piwik PRO best for?
A good fit for
- Hospitals, health systems and other healthcare providers
- Regulated organizations that need strict data and access controls
- Enterprises that need a privacy-safe Google Analytics alternative
- Compliance-driven marketing teams with legal review requirements
Less suited to
- Small sites and hobby projects, now that the free plan is gone
- Teams wanting transparent self-serve pricing
- Businesses that need to pay by credit card
Piwik PRO pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Available (length not stated) |
| Starting price | Contact sales for a quote |
The pricing page lists Enterprise and Healthcare Enterprise plans priced by monthly traffic tier, billed annually in advance by invoice. A help article also mentions a Business plan from 35 euros per month, so confirm current options with sales.
Prices checked October 2026. Vendors change plans often, so confirm on the official Piwik PRO pricing page before you buy.
Piwik PRO pros and cons
Pros
- Strong compliance focus with HIPAA BAA
- Analytics and tag manager in one suite
- Recognized security certifications
- Flexible hosting locations
Cons
- No free plan since February 2026
- Pricing is quote-based and billed annually
- No credit card payments
Piwik PRO integrations and platforms
Works with
Available on
Piwik PRO alternatives
See the full shortlist in Best Google Analytics Alternatives.
Piwik PRO FAQ
Is Piwik PRO still free?
No. Piwik PRO ended its free Core plan on February 28, 2026. Users had to upgrade manually before that date to keep their data and access. Today, Piwik PRO sells paid plans priced by traffic tier, with a free trial available. Contact the sales team for a quote that matches your monthly actions.
Is Piwik PRO HIPAA compliant?
Piwik PRO supports HIPAA compliance for healthcare organizations. It signs a single Business Associate Agreement that covers the whole platform, including Tag Manager, and hosts covered data in Azure US regions under its own BAA with Microsoft. Your own setup and policies still need to meet HIPAA requirements.
Piwik PRO vs Matomo: what's the difference?
Both focus on privacy-friendly analytics. Matomo offers a free self-hosted edition and a self-serve cloud plan with published prices. Piwik PRO is a commercial suite aimed at regulated enterprises, with a built-in tag manager, a HIPAA Business Associate Agreement and quote-based annual contracts instead of self-serve pricing.
How does Piwik PRO billing work?
Piwik PRO subscriptions are billed annually in advance, with multi-year deals payable in yearly installments. Payment is by wire transfer, ACH or PayPal, and credit cards are not accepted. Fees rise 4 percent each year unless your contract says otherwise. If you exceed your traffic tier, you move up and pay the prorated difference.
What counts as an action in Piwik PRO?
Piwik PRO bills by actions, which include page views, downloads, outlinks, site searches, custom events, goals, tag and consent manager loads, uploads and API requests. You can check usage under Administration, Account, Subscription. Planning your tracking carefully helps keep you within the right tier.
Sources
This overview is based on Piwik PRO's official website and documentation, checked October 2026.