What is Cognism?
Cognism is a B2B sales intelligence platform that gives sales, marketing and revenue operations teams contact and company data for prospecting and CRM enrichment. It is known for phone-verified mobile numbers and for deep coverage of European markets, which many US-centric databases handle less well. Decision-maker records at director level and above are refreshed every 30 days.
Beyond a searchable database, Cognism adds buying signals such as intent, hiring, job changes and funding, plus tools that find gaps in your CRM and auto-enrich inbound leads. Its data is checked against Do-Not-Call lists across Europe and is described as compliant with GDPR, UK GDPR and CCPA. An MCP server and API bring Cognism data into AI assistants like Claude and ChatGPT.
Cognism at a glance
How does Cognism work?
- Define your target market
Filter accounts and people by industry, size, location, job title and signals, or start from recommended contacts that match your ideal profile.
- Reveal contact details
Use a credit to reveal emails and phone-verified mobile numbers. Contacts you already revealed can be viewed again for free.
- Push to your tools
Send contacts to Salesforce, HubSpot, Pipedrive or Dynamics, or add them to Outreach and Salesloft sequences.
- Keep the CRM enriched
Run CRM enrichment to fill missing fields and auto-enrich new inbound leads as they arrive.
Cognism key features
Phone-verified mobile data
Mobile numbers go through extra verification steps, with on-demand verification on the Pro package.
European coverage and DNC checks
Strong data for European markets and Do-Not-Call screening across many countries.
Buying signals
Intent, hiring, job change and funding signals help prioritize accounts, with intent data on Pro.
CRM enrichment
Finds missing or outdated fields in your database and enriches inbound leads automatically.
Chrome extension
Shows prospect details inside your CRM and while browsing, so reps can grab data without switching tabs.
MCP and API
Lets AI assistants and custom workflows query Cognism data under the same permissions and compliance rules.
Why use Cognism?
- Phone-verified mobiles can raise connect rates for cold calling teams.
- It is one of the stronger options for reaching buyers in the UK and Europe.
- Built-in compliance checks reduce GDPR and Do-Not-Call risk.
- Signals help reps focus on accounts that are more likely to buy.
- Integrations with major CRMs and sales engagement tools fit existing workflows.
Who is Cognism best for?
A good fit for
- B2B sales teams selling into Europe and the UK
- Outbound teams that rely on cold calling
- RevOps teams that need ongoing CRM enrichment
- Recruitment firms using Bullhorn
Less suited to
- Solo founders or freelancers who want a cheap self-serve plan
- Teams that need a free tier to test before buying
- Companies that only sell to small local businesses
Cognism pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | Contact sales |
Cognism offers Standard and Pro packages, each with 5 seats and quoted by sales. Pro adds stronger mobile data, on-demand verification, intent data and enhanced dashboards, and extra credits can be bought at any time.
Prices checked October 2026. Vendors change plans often, so confirm on the official Cognism pricing page before you buy.
Cognism pros and cons
Pros
- Phone-verified mobile numbers
- Strong European data and compliance focus
- Useful buying signals and CRM enrichment
- AI assistant access through MCP
Cons
- No public prices or free plan
- Packages start with 5 seats, which may be too much for very small teams
- Intent data and the best mobile data sit in the higher package
Cognism integrations and platforms
Works with
Available on
Cognism alternatives
See the full shortlist in Best B2B Lead Generation Tools.
Cognism FAQ
How much does Cognism cost?
Cognism does not publish prices. It sells Standard and Pro packages, each including 5 seats, and gives a personalized quote after a demo. Each seat comes with a credit allocation, one credit reveals one contact, and extra credits can be added whenever needed.
Is Cognism free?
No. Cognism does not offer a free plan, and its pricing page does not mention a self-serve free trial. You book a demo to see the platform and get a quote. Teams that want to test a contact data tool for free may look at options with free tiers first.
What is Cognism used for?
Cognism is used to find and contact B2B decision-makers. Sales teams search for accounts and people, reveal verified emails and mobile numbers, and push them into their CRM or sequences. RevOps teams also use it to enrich existing CRM records and route inbound leads.
Cognism vs ZoomInfo: what's the difference?
Both are B2B contact databases. ZoomInfo is strongest in North America and offers a broad suite of sales and marketing tools. Cognism is often chosen for its European coverage, phone-verified mobile numbers and compliance features such as Do-Not-Call screening across Europe.
Does Cognism integrate with Salesforce?
Yes. Cognism integrates with Salesforce to sync contacts and keep records enriched. It also connects to HubSpot, Pipedrive, Microsoft Dynamics and Bullhorn, plus Outreach and Salesloft for sequences and Zapier for other apps. A Chrome extension shows prospect details inside your CRM.
Sources
This overview is based on Cognism's official website and documentation, checked October 2026.