How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
Sender is the best Brevo alternative for most people leaving Brevo. Its free plan covers 2,500 subscribers and 15,000 emails a month, and Standard starts at $9 a month, the same as Brevo Starter. Kit suits creators who want a free plan up to 10,000 subscribers, and ActiveCampaign suits teams that want deeper automation.
Key takeaways
7 of 8 shortlisted tools have a free plan, and the lowest listed paid start is $9 a month (Sender) (Nov 2026).
Brevo Starter starts at $9 a month for 5,000 emails, with a free plan capped at 300 emails a day.
Sender matches Brevo's $9 price and removes the daily send cap with a 2,500-subscriber free plan.
Kit gives away the biggest free plan: 10,000 subscribers with unlimited broadcasts.
Omnisend includes its automation features on the free plan. Brevo locks automation behind Standard at $18 a month.
Brevo alternatives make sense once the daily cap, not the tool, becomes the problem. Brevo Starter starts at $9 a month for 5,000 emails, and the free plan sends 300 emails a day. Automation and A/B testing only arrive on Standard at $18 a month, so a growing sender pays more for the flows that other tools include sooner.
This list groups the 8 best Brevo alternatives by the reason people leave: a daily send cap, automation locked behind a higher tier, and missing store or creator features. If you are still weighing the wider market, start with our best email marketing software guide, then come back here to pick a replacement.
Switch if: Switch if Brevo's 300-email daily cap slows your sends.
Sender is the best Brevo alternative for anyone who hit the 300-email daily cap. Its free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included. Standard starts at $9 a month, the same as Brevo Starter, so the switch costs nothing extra.
The catch is the shorter integration list. Brevo links to more apps than Sender, so a niche billing or booking tool may need Zapier after the move. SMS is a prepaid add-on rather than part of the email plans, and free emails carry Sender branding until you upgrade.
What we like
Free plan covers 2,500 subscribers and 15,000 emails a month.
Automation and 24/7 support included on the free plan.
Standard starts at $9 a month.
Watch out for
Fewer native integrations than Brevo.
SMS is a prepaid add-on, not part of email plans.
Free emails carry Sender branding until you upgrade.
Switch if: Switch if you only need email and want the simplest tool at $9 a month.
EmailOctopus is the quiet budget pick for Brevo leavers who only need email. Its free plan covers 2,500 subscribers and 10,000 emails a month, ten times Brevo's free daily pace over a month, and Pro starts at $9 a month billed annually. There is no SMS channel, no CRM and no course builder to learn, so the move is quick.
The catch is scope. Brevo covers SMS, WhatsApp and transactional mail in one account, and EmailOctopus covers none of those. Free-plan reports only last 30 days, and you get one form and one landing page until you pay. If you need SMS or transactional mail, look at Mailchimp or ActiveCampaign instead.
What we like
Free plan covers 2,500 subscribers and 10,000 emails a month.
Pro starts at $9 a month billed annually, $10 monthly.
Short learning curve with no extra channels to manage.
Watch out for
No SMS, WhatsApp or transactional mail.
Free-plan reports expire after 30 days.
Some integrations run through Zapier rather than a direct link.
Starting price$39/month for up to 1,000 subscribers (Cre…
Free planYes
Free trial14 days
PlatformsWeb, API
Switch if: Switch if you run a newsletter and want to stay free up to 10,000 subscribers.
Kit is the pick for creators leaving Brevo because its free plan is the largest here. The Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, while Brevo free stops at 300 emails a day. Paid plans add sequences, visual automations and paid recommendations for creators who sell digital products.
The catch is the price jump when you do pay. Creator starts at $39 a month for up to 1,000 subscribers, far above Brevo Starter at $9. The free plan also limits automation, so a creator who needs sequences pays sooner than the 10,000-subscriber cap suggests. Kit has no SMS channel and no CRM.
What we like
Free plan covers up to 10,000 subscribers.
Unlimited broadcasts, forms and landing pages for free.
Built-in commerce and paid recommendations for creators.
Free trial14 days of premium features, no card required
PlatformsWeb, API
Switch if: Switch if you want Brevo-style email with a website builder and free-plan automation.
MailerLite is the closest like-for-like swap for Brevo's email core, with one big difference: a website builder comes built in. Comfort starts at $12 a month for up to 500 subscribers and adds a website builder, landing pages and digital product sales next to the email tools. The free plan covers 250 subscribers and 2,500 emails a month and includes three automations, which Brevo free does not offer.
The catch is that the free plan shrank in June 2026, from 500 subscribers and 12,000 emails to 250 and 2,500. It now matches Brevo's free contact room more closely than it used to, so it is a website-and-automation play, not a free-room play. Live chat is also limited until Power at $25 a month.
What we like
Website builder, landing pages and digital products built in.
Free plan includes three automations; Brevo free has none.
Comfort starts at $12 a month for up to 500 subscribers.
Switch if: Switch if Brevo lacks a direct link to an app your business runs on.
Mailchimp is the pick when Brevo's integration list runs out. It links to more than 300 tools, including Shopify, WooCommerce, Square and QuickBooks, so sales data can shape who gets which email. Essentials starts at $13 a month for up to 500 contacts, and the free plan covers 250 contacts and 500 emails a month.
The catch is the price curve. Costs climb steeply as the list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan has no automation, no scheduling and no A/B testing, so a Brevo user who relied on Standard automation will pay more for less on Mailchimp free.
What we like
More than 300 integrations, the widest in this list.
Essentials starts at $13 a month for up to 500 contacts.
Mature reporting and testing tools on the higher tiers.
Watch out for
Prices climb steeply as the list grows.
Free plan has no automation, no scheduling and no A/B testing.
Switch if: Switch if Brevo's automation limits, not its price, are why you are leaving.
ActiveCampaign is the pick for people who leave Brevo because the automation is too thin. Starter starts at $15 a month billed annually for 1,000 contacts and already includes multi-step automation, site tracking and a built-in CRM. The builder supports branching on Plus, which Brevo Standard cannot match at its price.
The catch is that there is no free plan, only a 14-day trial, so you pay from day one. Starter also caps each automation at five actions with no branching, so full branching starts on Plus at $49 a month. New accounts are billed for unsubscribed contacts too.
What we like
Deep automation builder with branching on higher plans.
Email and CRM in one account.
Starter includes automation at $15 a month for 1,000 contacts.
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Switch if: Switch if you run a store and want cart and purchase flows Brevo lacks.
Omnisend is the ecommerce pick for Brevo leavers. Its free plan covers 250 contacts and 500 emails a month and includes the full automation features, with prebuilt flows for abandoned carts, welcome series and post-purchase mail. Standard starts at $16 a month for 500 contacts with 6,000 emails, and email, SMS and push sit in one account.
The catch is the store focus. If you do not sell online, much of its strength goes unused. SMS costs extra through credits, and new customers need Pro plus a paid SMS subscription to send texts. Prices still climb with list size, just more slowly than Brevo's per-contact rivals.
What we like
Free plan includes full automation features.
Prebuilt ecommerce flows for carts, welcome and post-purchase.
24/7 support on every plan, including free.
Watch out for
Built for stores; weak fit if you do not sell online.
Starting price$19/month, or $15.58/month billed annually…
Free planYes
Free trial14 days
PlatformsWeb, iOS, Android, API
Switch if: Switch if you want webinars and landing pages bundled with your email tool.
GetResponse is the all-in-one pick for leavers who want more than email for their money. Starter starts at $19 a month for 1,000 contacts and adds landing pages, forms, popups and AI content tools to the email core. Higher plans add webinars, a website builder and courses. The free plan covers 500 contacts and 2,500 emails a month.
The catch is Starter's single automation workflow. One welcome series uses it up, so real automation starts on Marketer at $59 a month. The free plan also switches automation off after the 14-day premium window and carries GetResponse branding. If you only need email and automation, ActiveCampaign gives you more depth for less.
What we like
Email, landing pages, webinars and courses in one account.
Free plan covers 500 contacts and 2,500 emails a month.
Starter includes three user seats.
Watch out for
Starter allows only one custom automation workflow.
Free plan drops automation after the trial window.
Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.
Criterion
Weight
What we looked at
Free plan size
30%
Brevo free stops at 300 emails a day, so we compared free subscriber caps and send limits directly against that bar.
Price at the same list size
30%
Brevo Starter costs $9 a month, so we priced each tool at 500 and 1,000 contacts to see which replacement actually saves money.
Automation without a top tier
25%
Brevo locks automation behind Standard at $18 a month, so we checked what automation each tool includes on its free and entry paid plans.
Fit for Brevo leavers
15%
A good replacement must cover what the leaver actually loses: newsletters, forms, landing pages, store flows and SMS.
What is the cheapest Brevo alternative?
Sender is the cheapest Brevo alternative for most senders, at $9 a month for Standard with a free plan for 2,500 subscribers (Nov 2026). EmailOctopus Pro matches that $9 figure when billed yearly. The two differ in scope: Sender includes automation on its free plan, EmailOctopus keeps it simple with email only.
Is there a free Brevo alternative?
Yes. Kit is the strongest Brevo alternative free option, with a free plan for up to 10,000 subscribers and unlimited broadcasts (Nov 2026). Sender is next, free for 2,500 subscribers and 15,000 emails a month. MailerLite, GetResponse and Omnisend also have free plans, but each caps out at 250 to 500 subscribers. Our best free email marketing software guide compares free plans across the whole market.
Which Brevo alternative is best for automation?
ActiveCampaign is the best Brevo alternative for automation depth, with a branching builder and CRM in one account from $15 a month billed yearly (Nov 2026). Omnisend is the best free route to automation: its free plan includes the automation features that Brevo reserves for Standard. MailerLite sits in the middle, with three automations on its free plan.
Which tools like Brevo work best for online stores?
Omnisend works best for online stores among these tools like Brevo, with prebuilt cart, welcome and post-purchase flows and direct Shopify and WooCommerce connections. Sender is the budget store pick, with email and automation free for 2,500 subscribers. ActiveCampaign also serves stores well, but it has no free plan.
How do I move from Brevo to another tool?
Moving from Brevo is simple: export your contacts as a CSV, import them into the new tool, and rebuild each automation from your Brevo setup, since flow logic and triggers differ between tools. Sender and Kit offer free migrations on paid plans, while Omnisend offers a free migration service. Rebuild each flow rather than expecting an exact copy.
Frequently asked questions
What is the best free Brevo alternative?
Kit is the best free Brevo alternative for most people. Its free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). Sender is the best free pick for plain newsletters, free for 2,500 subscribers and 15,000 emails a month. Both beat Brevo free, which stops at 300 emails a day.
Why do people leave Brevo?
People leave Brevo for three reasons: the free plan caps sends at 300 emails a day, automation and A/B testing sit on Standard at $18 a month, and the store and creator features are thin. Starter starts at $9 a month for 5,000 emails (Nov 2026), but the features most senders need cost more.
Is Sender cheaper than Brevo?
Sender and Brevo both start at $9 a month, so neither is cheaper at the entry tier. Sender wins on the free plan: 2,500 subscribers and 15,000 emails a month with automation included, against Brevo free at 300 emails a day with no automation. Price your send volume first if you send heavily.
Is MailerLite cheaper than Brevo?
No, slightly not. MailerLite Comfort costs $12 a month for 500 subscribers, against Brevo Starter at $9 (Nov 2026). MailerLite also includes automations on its free plan and a website builder, which Brevo does not offer. Brevo wins on price, MailerLite wins on bundled extras.
Can I move my Brevo list and automations to another tool?
Yes, contacts move easily. Every tool here lets you import a contact list, and Sender offers free migrations on paid plans while Omnisend offers a free migration service. Automations usually need rebuilding, because flow logic and triggers differ between tools. Rebuild each flow from your Brevo setup.
Which Brevo alternative is best for ecommerce?
Omnisend is the best Brevo alternative for ecommerce. It has prebuilt flows for abandoned carts, welcome series and post-purchase emails, plus email, SMS and push in one account from $16 a month (Nov 2026). Sender is the budget ecommerce pick, with email and automation free for 2,500 subscribers.
Do Brevo alternatives include SMS?
Some do. Omnisend includes SMS in the same account, though SMS credits cost extra. GetResponse adds SMS on its custom Enterprise plan. Sender sells SMS as a prepaid add-on, and EmailOctopus, Kit and MailerLite have no SMS channel at all, so senders who text customers should pick Omnisend.
Final verdict
Pick Sender if Brevo's 300-email daily cap slows your sends.
Pick EmailOctopus if you only need email and want the simplest tool at $9 a month.
Pick Kit if you are a creator who wants to stay on a free plan up to 10,000 subscribers.
Pick MailerLite if you want Brevo-style email with a website builder and free-plan automation.
Pick Mailchimp if Brevo lacks a direct link to an app your business runs on.
Pick ActiveCampaign if automation depth is the reason you are leaving Brevo.
Pick Omnisend if you run a store and want cart and purchase flows Brevo lacks.
Pick GetResponse if you want webinars, landing pages and courses bundled with your email tool.
Compare the 10 best email marketing software in 2026 by price, free plan and best fit. See where Mailchimp and Brevo win, their limits, and which to pick.