EMAIL MARKETING SOFTWARE

8 Best Email Marketing Software for Bloggers in 2026

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How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.

8 Best Email Marketing Software for Bloggers in 2026
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Kit is the best email marketing software for bloggers in 2026 because its RSS campaigns turn each new blog post into an email on its own, and its free plan covers up to 10,000 subscribers. MailerLite is the best budget pick at $12 a month, and Sender has the biggest free plan for bloggers who send often.

Key takeaways

  • 7 of 8 shortlisted tools have a free plan, and the lowest listed paid start is $9 a month (Brevo, Sender and EmailOctopus) (Nov 2026).
  • Kit ranks first because its RSS campaigns turn new blog posts into emails automatically.
  • Kit's free plan covers up to 10,000 subscribers, the largest free plan in this list.
  • MailerLite gives bloggers email plus a website builder for $12 a month.
  • Prices rise with list size on every tool here, so price your real subscriber count before you pick.

The best email marketing software for bloggers turns readers into subscribers without adding hours to your week. RSS-to-email, signup forms and landing pages matter more than sales features, and the price should stay low while your list is small. Every tool below was judged on those blogger needs.

This guide sits under our best email marketing software pillar, which compares the full category. If you create for a living, our guide to the best email marketing software for creators covers selling and monetization, and the best email marketing software for beginners guide covers the easiest first steps.

Quick comparison

ToolBest forStarting priceFree planStandout feature
KitBloggers who want RSS-to-email and a huge free plan$39/month (Creator, up to 1,000 subscribers; $33/month billed annually)Yes (up to 10,000 subscribers)RSS campaigns turn new posts into emails
MailerLiteBloggers who want email plus a website for $12 a month$12/month (Comfort, up to 500 subscribers)Yes (250 subscribers, 2,500 emails a month)Website builder included with email
BrevoBloggers who want the lowest paid price and email plus SMS$9/month (Starter, 5,000 emails)Yes (300 emails a day)Pay by emails sent, not contacts
EmailOctopusBloggers who only need email and want the simplest setup$9/month (Pro, billed annually; $10/month monthly)Yes (2,500 subscribers, 10,000 emails a month)Email only, so nothing extra to pay for
SenderBloggers who want the biggest free plan and cheap paid plans$9/month (Standard)Yes (2,500 subscribers, 15,000 emails a month)Largest free plan in this list
MailchimpBloggers who need the widest integrations and a big template library$13/month (Essentials, up to 500 contacts)Yes (250 contacts, 500 emails a month)More than 300 integrations
GetResponseBloggers who sell courses or run webinars next to their blog$19/month (Starter, 1,000 contacts; $15.58/month billed annually)Yes (500 contacts, 2,500 emails a month)Webinars and courses bundled with email
AWeberBloggers who want simple newsletters with round-the-clock support$12.49/month (Lite, billed annually; $15/month monthly)No (14-day trial)Done For You setup help on paid plans

Is your product missing or out of date?

We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.

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The 8 best email marketing software for bloggers

Price ladder

Starting prices, cheapest first
  1. #3Brevo$9/moFREE
  2. #4EmailOctopus$9/moFREE
  3. #5Sender$9/moFREE
  4. #2MailerLite$12/moFREE
  5. #8AWeber$12.49/mo
  6. #6Mailchimp$13/moFREE
  7. #7GetResponse$19/moFREE
  8. #1Kit$39/moFREE

Starting prices from the comparison table below. Unconfirmed monthly figures show as “Not confirmed”.

Show:

Kit

Best for Bloggers who want RSS-to-email and a huge free plan
$39/mo(Creator, up to 1,000 subscribers; $33/month billed annua…
Visit kit.com
Starting price$39/month for up to 1,000 subscribers (Cre…
Free planYes
Free trial14 days
PlatformsWeb, API

Kit is built for people whose business is their audience, and it shows in the blogger features. Creator adds RSS campaigns that turn each new blog post into an email on its own, plus unlimited visual automations and email sequences. The free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, which is the largest free plan in this list.

The catch is the price jump. Creator starts at $39 a month for up to 1,000 subscribers, or $33 a month billed annually, and the free plan has no automations or sequences. Kit also takes 3.5% plus 30 cents on every sale you make through it. A blogger who only sends a weekly newsletter can stay free for a long time; a blogger who wants automations pays from day one.

What we like

  • Free plan covers up to 10,000 subscribers with unlimited sends (Nov 2026).
  • RSS campaigns turn new blog posts into emails automatically.
  • Built-in selling for digital products and paid subscriptions.

Watch out for

  • Creator starts at $39 a month, the priciest entry here.
  • Free plan has no automations or sequences.
  • Kit takes 3.5% plus 30 cents on every sale.
Read the full Kit overview →

MailerLite

Best for Bloggers who want email plus a website for $12 a month
$12/mo(Comfort, up to 500 subscribers)
Visit mailerlite.com
Starting priceFrom $12/month (Comfort)
Free planYes
Free trial14 days of premium features, no card required
PlatformsWeb, API

MailerLite suits a blogger who wants one account for email and a simple site. Comfort starts at $12 a month for up to 500 subscribers and adds a website builder, landing pages and digital product sales next to the email tools. The editor is clean, the templates look good without much work, and a new account starts with a 14-day premium trial.

The catch is the small free plan and the missing RSS depth. The free plan covers 250 subscribers and 2,500 emails a month, so a growing blog hits the paid tier fast, and MailerLite has no RSS-to-email as direct as Kit. Live chat is also limited on the free plan and only becomes 24/7 on Power at $25 a month.

What we like

  • Comfort starts at $12 a month for up to 500 subscribers (Nov 2026).
  • Website builder, landing pages and digital product sales are built in.
  • Clean editor that a non-designer can learn in an afternoon.

Watch out for

  • Free plan covers only 250 subscribers and 2,500 emails a month.
  • No RSS-to-email as direct as Kit.
  • 24/7 live chat needs the Power plan at $25 a month.
Read the full MailerLite overview →

Brevo

Best for Bloggers who want the lowest paid price and email plus SMS
$9/mo(Starter, 5,000 emails)
Visit brevo.com
Starting price$9/month (Starter, 5,000 emails)
Free planYes
Free trialNot confirmed
PlatformsWeb, API, WordPress plugin

Brevo is the cheapest paid pick for a blogger. Starter costs $9 a month for 5,000 emails, and because Brevo charges by emails sent rather than contacts stored, a large list emailed once a week stays inside that allowance. The WordPress plugin connects a blog directly, and the same account covers SMS, WhatsApp and a basic CRM.

The catch is that the blogger features that matter cost more. Automation and A/B testing only arrive on Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. A blogger who wants a welcome series for new subscribers should budget for Standard, while a blogger who only sends a weekly post can stay on Starter.

What we like

  • Lowest paid start in this list at $9 a month (Nov 2026).
  • Volume pricing suits a large list emailed once a week.
  • WordPress plugin connects a blog directly.

Watch out for

  • Automation and A/B testing need Standard at $18 a month.
  • No RSS-to-email as direct as Kit.
  • Starter keeps Brevo branding unless you pay for removal.
Read the full Brevo overview →

EmailOctopus

Best for Bloggers who only need email and want the simplest setup
$9/mo(Pro, billed annually; $10/month monthly)
Visit emailoctopus.com
Starting price$9/month billed yearly (Pro)
Free planYes
Free trialNot confirmed
PlatformsWeb, WordPress plugin, API

EmailOctopus does one job and does it at a low price. There is no SMS channel, no CRM and no course builder to learn, so a blogger can import a list, pick a template and send a first newsletter the same day. The free plan covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed annually, or $10 a month on monthly billing.

The catch is the ceiling on the free plan. Reports only last 30 days, and you get one form and one landing page until you pay. There is also no built-in RSS-to-email, so a blogger who wants new posts sent automatically will need Kit or a workaround. If you only send a weekly newsletter, the price is hard to beat.

What we like

  • Free plan covers 2,500 subscribers and 10,000 emails a month (Nov 2026).
  • Pro starts at $9 a month billed annually, $10 a month monthly.
  • Short learning curve with no extra channels to manage.

Watch out for

  • No built-in RSS-to-email.
  • Free-plan reports expire after 30 days.
  • Email only, with no SMS channel at any price.
Read the full EmailOctopus overview →

Sender

Best for Bloggers who want the biggest free plan and cheap paid plans
$9/mo(Standard)
Visit sender.net
Starting price$9/month (Standard)
Free planYes
Free trial14 days of Professional, no credit card
PlatformsWeb, WordPress plugin, API

Sender gives a blogger the most room before ever paying. The free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included. When you do pay, Standard starts at $9 a month, which keeps it tied with the cheapest tools in this list.

The catch is the smaller integration list and the missing RSS depth. Common platforms such as WooCommerce and WordPress connect directly, but a niche blogging platform may need Zapier, and there is no RSS-to-email as direct as Kit. For a blogger who mostly needs email, those gaps rarely bite.

What we like

  • Free plan covers 2,500 subscribers and 15,000 emails a month (Nov 2026).
  • Automation and 24/7 support are included on the free plan.
  • Paid Standard starts at $9 a month.

Watch out for

  • No RSS-to-email as direct as Kit.
  • Fewer native integrations than Mailchimp or Brevo.
  • Free emails carry Sender branding until you upgrade.
Read the full Sender overview →

Mailchimp

Best for Bloggers who need the widest integrations and a big template library
$13/mo(Essentials, up to 500 contacts)
Visit mailchimp.com
Starting price$13/month (Essentials)
Free planYes
Free trial14 days (Essentials and Standard)
PlatformsWeb, API

Mailchimp suits a blogger whose site already runs on many apps. It links to more than 300 tools, including WordPress, Shopify and Squarespace, so reader data can shape who gets which email. Essentials starts at $13 a month for up to 500 contacts, and the free plan covers 250 contacts and 500 emails a month. The template library is the largest in this list.

The catch is the price curve and the thin free plan. Costs climb steeply as your list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan has no automation, no scheduling and no A/B testing, with email support ending after 30 days. A blogger with a growing list will feel the price rise sooner here than on Brevo or Sender.

What we like

  • More than 300 integrations, the widest in this list.
  • Essentials starts at $13 a month for up to 500 contacts (Nov 2026).
  • Largest template library in this list.

Watch out for

  • Prices climb steeply as your list grows.
  • Unsubscribed contacts still count toward billing.
  • Free plan has no automation, no scheduling and no A/B testing.
Read the full Mailchimp overview →

GetResponse

Best for Bloggers who sell courses or run webinars next to their blog
$19/mo(Starter, 1,000 contacts; $15.58/month billed annually)
Visit getresponse.com
Starting price$19/month, or $15.58/month billed annually…
Free planYes
Free trial14 days
PlatformsWeb, iOS, Android, API

GetResponse suits a blogger who also teaches. Starter starts at $19 a month for 1,000 contacts and bundles email with landing pages, forms, a website builder and AI writing help, while higher tiers add webinars and a course creator. The free plan covers 500 contacts and 2,500 emails a month, and Starter includes three user seats.

The catch is the automation limit and the price. Starter allows only one custom automation workflow, so a welcome series plus a lead magnet follow-up needs Marketer at $59 a month. At $19 a month, Starter is one of the priciest entries here. A blogger who only sends posts will get the same core job done for $9 a month on Brevo, Sender or EmailOctopus.

What we like

  • Webinars, a website builder and a course creator can replace separate tools.
  • Free plan covers 500 contacts and 2,500 emails a month (Nov 2026).
  • Starter includes three user seats at no extra cost.

Watch out for

  • Starter allows only one custom automation workflow.
  • At $19 a month, it is one of the priciest entries here.
  • Free plan has no integrations and keeps GetResponse branding.
Read the full GetResponse overview →

AWeber

Best for Bloggers who want simple newsletters with round-the-clock support
$12.49/mo(Lite, billed annually; $15/month monthly)
Visit aweber.com
Starting price$12.49/month billed annually (Lite, 500 su…
Free planNo
Free trial14 days
PlatformsWeb, API

AWeber has served bloggers for years, and it still shows in the setup. Lite starts at $12.49 a month billed annually, or $15 a month on monthly billing, and covers landing pages, sign-up forms, AI writing help and a Canva link for images. Paid plans include chat, email and phone support, and a Done For You option can build your first emails and landing pages.

The catch is the entry path, which is muddled right now. The pricing page leads with a 14-day trial, while AWeber help pages still describe a free plan for up to 500 subscribers. Lite also caps you at one list, three automations and three landing pages, and it adds a 1% fee on ecommerce sales.

What we like

  • Lite starts at $12.49 a month billed annually (Nov 2026).
  • Chat, email and phone support are listed on paid plans.
  • Landing pages, forms and AI writing help are included on Lite.

Watch out for

  • Pricing page leads with a 14-day trial, not a free plan.
  • Lite caps you at one list, three automations and three landing pages.
  • Lite adds a 1% fee on ecommerce sales.
Read the full AWeber overview →

How we chose

Sources used: vendor pricing pages, docs and changelogs, checked Nov 2026.

CriterionWeightWhat we looked at
RSS-to-email and signup tools35%We checked each tool for RSS campaigns, forms and landing pages, since a blogger needs new posts to reach readers on their own.
Price at blogger scale35%We priced each tool at 500 and 2,500 subscribers, since most blogs grow slowly and the bill should stay low.
Free plan size30%We noted how many subscribers each free plan covers, since a big free plan can carry a blog for years.

What is the best email marketing software for bloggers?

Kit is the best email marketing software for bloggers in 2026 because its RSS campaigns turn each new blog post into an email on its own, and its free plan covers up to 10,000 subscribers. MailerLite is the best budget pick at $12 a month, and Sender has the biggest free plan for bloggers who send often.

How much does email marketing software for bloggers cost?

Email marketing software for bloggers costs $9 to $39 a month at the entry tier in Nov 2026. Brevo, Sender and EmailOctopus start at $9 a month, MailerLite at $12 a month, AWeber at $12.49 a month, Mailchimp at $13 a month, GetResponse at $19 a month and Kit at $39 a month. Kit is the outlier, and its free plan covers up to 10,000 subscribers.

Is there a free email marketing software for bloggers?

Yes, and 7 of the 8 tools in this list have a free plan. Kit covers up to 10,000 subscribers with unlimited sends, Sender covers 2,500 subscribers and 15,000 emails a month, and EmailOctopus covers 2,500 subscribers and 10,000 emails a month. AWeber is the only tool here with no free plan, only a 14-day trial. Our best free email marketing software guide compares the free plans in more detail.

Which blogger tool sends new posts by email automatically?

Kit sends new blog posts by email automatically through RSS campaigns, which turn each new post into an email on its own. No other tool in this list has RSS-to-email as direct as Kit. A blogger on another tool would need a workaround through Zapier or a manual send.

How should I run a best email marketing software for bloggers comparison?

Run a best email marketing software for bloggers comparison at your real subscriber count, not at the headline price. Pick your subscriber count, note the monthly price, the free plan limit and whether RSS-to-email and landing pages are included, then check whether automation costs extra. The best email marketing software for creators guide applies the same check to creators who sell.

Frequently asked questions

What is the best email marketing software for a blog?

Kit is the best email marketing software for a blog because its RSS campaigns turn each new post into an email on its own, and its free plan covers up to 10,000 subscribers. MailerLite is the best budget pick at $12 a month, with email plus a website builder.

Is Kit free for bloggers?

Yes, Kit is free for bloggers with up to 10,000 subscribers. The free Newsletter plan includes unlimited broadcasts, landing pages and forms, plus selling for digital products. It has no automations or sequences, which need Creator at $39 a month.

What is the cheapest email marketing software for bloggers?

Brevo, Sender and EmailOctopus are the cheapest email marketing software for bloggers, each starting at $9 a month. Sender has the biggest free plan at 2,500 subscribers, EmailOctopus is the simplest, and Brevo charges by emails sent.

Can I use email marketing software for free as a blogger?

Yes, you can use email marketing software for free as a blogger. Kit covers up to 10,000 subscribers, Sender covers 2,500 subscribers and 15,000 emails a month, and EmailOctopus covers 2,500 subscribers and 10,000 emails a month. Free plans carry the vendor logo and cap automations or reports.

Does MailerLite have RSS-to-email?

MailerLite does not have RSS-to-email as direct as Kit. It has RSS feed blocks for campaigns, but Kit is the tool in this list that turns each new blog post into an email on its own. A blogger who wants that flow should pick Kit.

Is Mailchimp good for bloggers?

Mailchimp is good for bloggers who run on many apps, since it links to more than 300 tools and has the largest template library in this list. Its free plan is thin, though, with no automation or scheduling, and prices climb steeply as your list grows.

What should a blogger pay for email marketing in 2026?

A blogger with under 1,000 subscribers should pay $0 to $12 a month for email marketing in 2026. Kit, Sender and EmailOctopus all have free plans that cover 2,500 to 10,000 subscribers, and Brevo, Sender and EmailOctopus start at $9 a month when you do pay.

How many emails can a blogger send for free each month?

The free monthly send limit depends on the tool. Kit allows unlimited broadcasts up to 10,000 subscribers, Sender allows 15,000 emails a month, EmailOctopus allows 10,000, Brevo allows about 9,000 if you send 300 a day every day, and MailerLite allows 2,500 a month.

Final verdict

  • Pick Kit if you blog and want RSS-to-email plus a huge free plan.
  • Pick MailerLite if you blog and want email plus a website for $12 a month.
  • Pick Brevo if you blog and want the lowest paid price.
  • Pick EmailOctopus if you blog and only need email at the simplest setup.
  • Pick Sender if you blog and want the biggest free plan.
  • Pick Mailchimp if you blog and need the widest integrations.
  • Pick GetResponse if you blog and sell courses or run webinars.
  • Pick AWeber if you blog and want simple newsletters with round-the-clock support.
Sources we checked (8)
  1. Kit pricing checked November 2026
  2. MailerLite pricing checked November 2026
  3. Brevo pricing checked November 2026
  4. EmailOctopus pricing checked November 2026
  5. Sender pricing checked November 2026
  6. Mailchimp pricing checked November 2026
  7. GetResponse pricing checked November 2026
  8. AWeber pricing checked November 2026

Is your product missing or out of date?

We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.

Request a listing
Shamim · Founder, Appterly

Shamim is the founder of Appterly and the author of every guide on this site.

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