How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
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Brevo is the best Adobe Marketo Engage alternative for most people leaving Marketo. It starts at $9 a month and charges by emails sent, against Marketo, which has no public pricing and is quoted by sales. ActiveCampaign suits B2B teams that want deep automation for $15 a month. HubSpot suits teams that want to start free.
Key takeaways
3 of 8 tools here have a free plan (Nov 2026). The lowest paid start is $9 a month: Brevo Starter.
Adobe Marketo Engage has no public pricing or free trial, and its four packages are quoted on request (Nov 2026).
Brevo, Klaviyo and HubSpot have free plans. Marketo has none.
ActiveCampaign Starter at $15 a month includes multi-step automation that Marketo reserves for enterprise contracts.
Salesforce Marketing Cloud Growth costs $1,500 an org a month, the dearest entry in this list.
Adobe Marketo Engage alternatives make sense once the sales-only pricing and the admin work, not the tool, become the problem. Marketo Engage has no public pricing or free trial, and Adobe sells four packages, Growth, Select, Prime and Ultimate, quoted on request (Nov 2026). The learning curve is steep and usually needs a dedicated admin, and attribution and chat tools are sold as separate products.
This list groups the 8 best adobe marketo engage alternatives by the reason people leave: no public pricing, a steep learning curve, and features sold as separate products. If you are still weighing the wider market, start with our best marketing automation software guide, then come back here to pick a replacement.
Switch if: Switch if Marketo's sales-only pricing is more than your team needs.
Brevo is the cheapest Marketo alternative for teams that want automation without an enterprise contract. Starter costs $9 a month for 5,000 emails, against Marketo Engage, which has no public pricing and is quoted by sales (Nov 2026). Brevo charges by email volume, not contacts, and the same account covers SMS, WhatsApp and transactional email. The free plan stores up to 100,000 contacts and sends 300 emails a day.
The catch is the automation tier. Automation and A/B testing need Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. Brevo is also a lighter tool than Marketo: it has no account-based marketing or deep lead scoring, so enterprise B2B teams will outgrow it.
What we like
Starter at $9 a month is the cheapest paid plan here
Free plan stores up to 100,000 contacts
Email, SMS, WhatsApp and transactional email in one account
Switch if: Switch if automation depth, not enterprise scale, is why you pay for Marketo.
ActiveCampaign is the best Marketo alternative for automation depth at a small-team price. Starter costs $15 a month billed annually for 1,000 contacts and includes multi-step automation, site tracking and a large integration library (Nov 2026). Marketo has no public pricing and usually needs a dedicated admin, while ActiveCampaign gives a small team branching automation and a CRM in one account.
The catch is the Starter cap. Each automation is limited to five actions with no branching, and full branching starts on Plus at $49 a month. There is also no free plan, only a 14-day trial, and new accounts pay for every contact, including unsubscribed ones.
What we like
Starter at $15 a month includes multi-step automation
Switch if: Switch if you run a store and Marketo's B2B focus does not fit.
Klaviyo is the best Marketo alternative for ecommerce brands. The Email plan costs $20 a month for 251 to 500 profiles, and the free plan covers 250 profiles with 500 email sends a month (Nov 2026). It builds flows from store behavior, such as abandoned carts and repeat purchases, with deep Shopify and WooCommerce links. Marketo has no public pricing and is built for B2B, while Klaviyo is built for stores.
The catch is the price curve. Costs grow quickly as active profiles grow, and SMS is a separate cost on top of email. Klaviyo is also a poor fit for B2B teams that need lead scoring and account-based marketing, which Marketo does well.
Switch if: Switch if you run Zoho and want marketing automation inside it.
Zoho Marketing Plus is the best Marketo alternative for teams already running Zoho. The base plan costs $25 a month billed annually and includes 1 marketer, 1,000 contacts, 10,000 website visitors and 1 brand (Nov 2026). It pairs email, social, events and webinars in one account, with direct links to Zoho CRM and the rest of the Zoho stack.
The catch is the scale. The base plan covers only 1,000 contacts and 1 marketer, and extra marketers cost $10 a month each. Contacts, visitors and brands are added on top, so a growing team pays more than the headline price. There is also no free plan, only a 15-day trial.
What we like
Base plan at $25 a month billed annually
Email, social, events and webinars in one account
Direct links to Zoho CRM
Watch out for
Base plan covers only 1,000 contacts and 1 marketer
Switch if: Switch if you run an agency and want one account for every client.
GoHighLevel is the best Marketo alternative for agencies. Starter costs $97 a month and covers funnels, email, SMS, calendars and a CRM in one account, against Marketo Engage, which is quoted by sales and usually needs a dedicated admin (Nov 2026). Unlimited at $297 a month adds unlimited sub-accounts, so an agency can run every client from one login.
The catch is the learning curve. The number of features is large, and a new user will spend days learning where everything sits. There is also no free plan, only a 14-day trial, and the tool is built for agencies serving local businesses, not for enterprise B2B teams with long sales cycles.
What we like
Starter at $97 a month covers funnels, email, SMS and CRM
Switch if: Switch if your campaigns trigger on product behavior, not form fills.
Customer.io is the best Marketo alternative for SaaS teams that send messages based on product behavior. Essentials costs $100 a month for 5,000 profiles and includes 1 million emails a month, with overage fees per profile and per 1,000 emails (Nov 2026). It suits onboarding, retention and lifecycle campaigns where the trigger is what a user did in the product, not a form fill.
The catch is the price and the tier jump. Essentials at $100 a month is far above the budget picks in this list, and Premium starts at $1,000 a month billed yearly. There is also no free plan, only a trial, so a small team pays from the start.
Starting priceFree; Marketing Hub Starter from $20/month…
Free planYes
Free trialNot confirmed
PlatformsWeb, iOS, Android, API
Switch if: Switch if you want a B2B platform you can start free and grow into.
HubSpot is the best Marketo alternative for B2B teams that want a platform they can start free. The free tools cover email, forms and a CRM, and Marketing Hub Starter starts from $20 a month per seat (Nov 2026). It suits small and midsize B2B teams that want inbound marketing, sales and service in one account, with a setup that takes days rather than months.
The catch is the upgrade path. Marketing Hub Professional starts around $800 a month with 3 seats, and Enterprise from $3,600 a month, plus one-time onboarding fees. Costs also rise with marketing contacts and extra seats, so a growing team should price the full setup before switching.
What we like
Free tools cover email, forms and a CRM
Marketing Hub Starter from $20 a month per seat
Inbound marketing, sales and service in one platform
Watch out for
Professional starts around $800 a month with 3 seats
Switch if: Switch if you run Salesforce and want marketing inside that stack.
Salesforce Marketing Cloud is the best Marketo alternative for companies already running Salesforce CRM. Marketing Cloud Next Growth costs $1,500 an org a month billed annually, and Advanced costs $3,250 a month and adds conversational email, SMS, WhatsApp and AI engagement scoring (Nov 2026). It links directly to Sales Cloud, so customer data flows between sales and marketing without extra wiring.
The catch is the price and the scope. Growth at $1,500 a month is an enterprise price, and the platform is built for teams already invested in Salesforce. A team that does not run Salesforce gets little value from it, and the full setup usually needs an admin or partner.
Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.
Criterion
Weight
What we looked at
Price transparency
35%
Marketo has no public pricing, so we weighed how clearly each rival publishes its price and what the entry plan costs.
Automation depth
30%
Marketo's strength is lead scoring and nurture, so we checked how much automation each rival includes at its entry price.
Setup without an admin
20%
Marketo usually needs a dedicated admin, so we weighed how fast a small team can launch each rival.
Fit for Marketo leavers
15%
A good replacement must cover what the leaver loses: nurture, scoring, routing and CRM sync.
What is the cheapest Adobe Marketo Engage alternative?
Brevo is the cheapest Marketo alternative, at $9 a month for Starter with 5,000 emails (Nov 2026). ActiveCampaign Starter costs $15 a month billed annually, and Klaviyo Email costs $20 a month for 251 to 500 profiles. Marketo has no public pricing, so no direct price comparison is possible.
Is there a free Adobe Marketo Engage alternative?
Yes. Brevo, Klaviyo and HubSpot all have free plans. Brevo free stores up to 100,000 contacts and sends 300 emails a day, Klaviyo free covers 250 profiles, and HubSpot free covers email, forms and a CRM. Marketo has no free plan or free trial. Our best free marketing automation software guide compares free plans across the market.
Which Marketo alternative is best for B2B?
HubSpot is the best Marketo alternative for B2B teams that want a platform they can start free, with Marketing Hub Starter from $20 a month per seat. ActiveCampaign is the best pick for automation depth at $15 a month. Salesforce Marketing Cloud is the best pick for teams already running Salesforce, at $1,500 an org a month.
Is HubSpot better than Marketo?
HubSpot is better than Marketo for small and midsize B2B teams that want a fast setup and a free start. Marketo is better for large enterprise teams with long sales cycles and complex lead scoring. HubSpot Marketing Hub Starter starts from $20 a month per seat, while Marketo pricing is quoted by sales (Nov 2026).
Frequently asked questions
What is the best Adobe Marketo Engage alternative?
Brevo is the best Marketo alternative for most people, at $9 a month for Starter. ActiveCampaign is the best pick for automation depth at $15 a month billed annually. HubSpot is the best pick for B2B teams that want to start free.
How much does Adobe Marketo Engage cost?
Adobe Marketo Engage has no public pricing. Adobe sells four packages, Growth, Select, Prime and Ultimate, quoted on request, and attribution and chat tools are sold separately (Nov 2026). Buyers should request a quote based on database size and features needed.
Why do people leave Marketo?
People leave Marketo for three reasons: no public pricing, a steep learning curve and separate products. Prices are quoted on request, setup usually needs a dedicated admin, and attribution and chat tools are sold as separate products (Nov 2026).
Is ActiveCampaign better than Marketo?
ActiveCampaign is better than Marketo for small and midsize teams: Starter costs $15 a month billed annually and includes multi-step automation and a CRM. Marketo is better for enterprise B2B teams with complex lead scoring. ActiveCampaign has no free plan, only a 14-day trial.
Which Marketo alternative is best for ecommerce?
Klaviyo is the best Marketo alternative for ecommerce, with behavior-based flows and deep Shopify links from $20 a month for 251 to 500 profiles. Brevo is the best budget pick for stores at $9 a month, with email, SMS and transactional email in one account.
Can I move my Marketo campaigns to another tool?
Yes, most tools here let you import contacts and rebuild campaigns, though lead scoring rules and nurture logic usually need rebuilding by hand. HubSpot and ActiveCampaign both offer migration help. Export your lists, scoring rules and email templates before you cancel Marketo.
Is Brevo a good Marketo alternative?
Brevo is a good Marketo alternative for small and midsize teams that want automation on a budget, at $9 a month for Starter. It lacks Marketo's account-based marketing and deep lead scoring, so enterprise B2B teams should look at HubSpot or Salesforce Marketing Cloud instead.
Final verdict
Pick Brevo if you want automation on a budget for $9 a month.
Pick ActiveCampaign if automation depth is the reason you are leaving Marketo.
Pick Klaviyo if you run a store and want behavior-based flows.
Pick Zoho Marketing Plus if you run Zoho and want marketing inside it.
Pick GoHighLevel if you run an agency and want one account for every client.
Pick Customer.io if your campaigns trigger on product behavior.
Pick HubSpot if you want a B2B platform you can start free.
Pick Salesforce Marketing Cloud if you already run Salesforce CRM.
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