What is Zoho Marketing Plus?
Zoho Marketing Plus is a unified marketing platform that brings email marketing, social media, marketing automation, webinars, events, surveys, landing pages and analytics into a single workspace for marketing teams. Instead of buying and connecting separate tools, teams plan campaigns, manage brand assets and track results in one place, with role-based access so several marketers can collaborate.
The platform also covers the operational side of marketing. Teams can assign tasks, follow a campaign timeline, store collateral such as presentations and whitepapers, and set budgets at campaign, brand and activity level. It connects closely with Zoho CRM for a shared view of sales and marketing. Pricing is per marketer, with contacts, visitors, brands and storage added as needed.
Zoho Marketing Plus at a glance
How does Zoho Marketing Plus work?
- Set up your brand and team
Create a brand workspace, invite marketers and assign roles so each person sees the right campaigns and assets.
- Plan campaigns
Map out activities on a campaign timeline, assign owners, set budgets and track progress against deadlines.
- Run channels from one place
Send emails and SMS, schedule social posts, host webinars and events, and publish surveys and landing pages.
- Automate journeys
Build multichannel journeys that adjust content based on each contact's behavior and engagement.
- Review unified analytics
Compare channels, campaigns and messages in combined reports to see what performs best.
Zoho Marketing Plus key features
Multichannel engagement
Email, SMS, social media, webinars, events, surveys and presentations managed from one platform.
Marketing automation
Journeys that tailor messages to each contact based on behavior, channel use and engagement.
Campaign planning and collaboration
Task ownership, progress tracking and a campaign timeline view keep the team aligned.
Marketing asset management
A central library for presentations, documents, pricing sheets and other collateral.
Budget management
Set and track budgets by campaign, brand and activity, with visual spending reports.
Unified analytics
Combines data from every channel to show which campaigns and messages drive results.
Landing pages and website tracking
Build landing pages and use website performance data to improve conversion.
Why use Zoho Marketing Plus?
- Zoho Marketing Plus replaces several separate marketing tools with one subscription.
- Team features such as roles, tasks and timelines make it practical for small marketing departments.
- Budget tracking and asset management cover work that many marketing tools leave out.
- It connects naturally with Zoho CRM, which helps align sales and marketing data.
- A 15-day free trial with no credit card makes it easy to evaluate.
Who is Zoho Marketing Plus best for?
A good fit for
- Small and midsize marketing teams that want one platform for most channels
- Businesses already using Zoho CRM or other Zoho apps
- Teams managing several brands or product lines
- Marketers who run webinars and events alongside email and social
Less suited to
- Solo users who only need a simple newsletter tool
- Enterprises needing deep, specialized features in a single channel
- Teams deeply invested in a non-Zoho stack
Zoho Marketing Plus pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 15 days |
| Starting price | $25/month billed annually ($30 billed monthly) |
The base plan includes 1 marketer, 1,000 contacts, 10,000 website visitors and 1 brand. Extra marketers cost $10/month annually, and contacts, visitors, brands, storage and event features are added on a sliding scale, with custom quotes above 100,000 contacts.
Prices checked October 2026. Vendors change plans often, so confirm on the official Zoho Marketing Plus pricing page before you buy.
Zoho Marketing Plus pros and cons
Pros
- Many marketing channels in one subscription
- Built-in planning, budgeting and asset management
- Low entry price for small teams
- Close link with Zoho CRM
Cons
- Costs grow as you add contacts, visitors, brands and marketers
- Individual channels may be less deep than specialist tools
- No permanent free plan
Zoho Marketing Plus integrations and platforms
Works with
Available on
Zoho Marketing Plus alternatives
See the full shortlist in Best Marketing Automation Software.
Zoho Marketing Plus FAQ
Is Zoho Marketing Plus free?
Zoho Marketing Plus is not free, but it offers a 15-day free trial with no credit card required. After the trial, the base plan starts at $25 per month billed annually or $30 billed monthly. That includes one marketer and 1,000 contacts, and you pay more as you add marketers, contacts, visitors or brands.
What is Zoho Marketing Plus used for?
Zoho Marketing Plus is used to run and manage marketing from one platform. Teams send email and SMS campaigns, schedule social posts, host webinars and events, run surveys and build landing pages. It also helps plan campaigns, manage budgets and store marketing assets, with combined analytics across channels.
What is the difference between Zoho Marketing Plus and Zoho Marketing Automation?
Zoho Marketing Automation focuses on journeys, lead scoring and automated messaging. Zoho Marketing Plus is a broader bundle that includes marketing automation along with social media, webinars, events, surveys, asset management, budgeting and team collaboration. Teams that want one workspace for most marketing work tend to choose Marketing Plus.
Zoho Marketing Plus vs HubSpot Marketing Hub: what's the difference?
Both platforms combine several marketing channels with automation and analytics. Zoho Marketing Plus is priced per marketer at a relatively low entry cost and adds planning, budgeting and asset tools. HubSpot Marketing Hub is tied to HubSpot's own CRM and offers a free starting tier. Zoho users often prefer Marketing Plus for its fit with Zoho CRM.
Does Zoho Marketing Plus integrate with Zoho CRM?
Yes. Zoho Marketing Plus works closely with Zoho CRM, so sales and marketing can share the same customer data. Leads captured through campaigns can flow into the CRM, and marketing activity can inform sales follow-up. This makes it a natural choice for companies already using Zoho CRM.
Sources
This overview is based on Zoho Marketing Plus's official website and documentation, checked October 2026.