What is Simprosys?
Simprosys is an ecommerce marketing technology company best known for its Google Shopping Feed app, which syncs store catalogs to Google Merchant Center and other ad platforms. The app sends product feeds to Google Shopping and free listings, Meta catalogs, Microsoft Advertising, Pinterest and more than 15 platforms in total. It also helps set up Performance Max campaigns, tracking tags with Consent Mode V2 and server-side GA4 tracking through Google Tag Manager.
Simprosys InfoMedia builds apps for Shopify, Wix, WooCommerce, Shopline and BigCommerce, plus an API product for custom-built stores. Beyond feeds, its lineup includes Customer Match Lists for audience building, Manufacturer Feed for brands, SearchGro for on-site search and Proviews for product reviews. The company says more than 90,000 merchants use its apps. Plans are priced by product count and start at just a few dollars a month. That makes it one of the cheapest entry points into Google Shopping.
Simprosys at a glance
How does Simprosys work?
- Install the app
Add Simprosys Google Shopping Feed from your platform's app store, such as the Shopify App Store, and start the free trial.
- Connect ad accounts
Link Google Merchant Center and, optionally, Meta, Microsoft Advertising and Pinterest accounts.
- Configure product data
Map attributes, set defaults like category and condition, and optionally use AI feed optimization for titles and descriptions.
- Sync and launch campaigns
The app syncs products automatically and can help set up Performance Max campaigns and conversion tracking. Price and stock changes are picked up so listings stay accurate.
Simprosys key features
Multi-channel product feeds
Sends one catalog to Google Shopping, free listings, Meta, Microsoft Advertising, Pinterest and other channels.
Shopify Markets support
Creates feeds for multiple countries, currencies and languages, with three included in each plan.
Performance Max management
Helps create and manage PMax campaigns from inside the app.
Tracking setup
Installs ad tracking tags with Consent Mode V2 and supports server-side GA4 tracking via GTM.
AI feed optimization
Rewrites product data with AI for a one-time fee per batch of products.
Local inventory ads
Supports Google Local Inventory Ads for merchants with physical stores.
Customer Match Lists
A separate Simprosys app builds rule-based audiences for retargeting and excluding recent buyers.
Why use Simprosys?
- It is one of the most affordable ways to manage Google and Meta feeds for a small store.
- Every plan includes the same features, so price depends only on product count.
- It combines feeds, campaign setup and conversion tracking in one app, so you don't need separate tools for tags and PMax.
- Support for many store platforms makes it usable beyond Shopify.
- A 21-day free trial gives time to get products approved before paying.
Who is Simprosys best for?
A good fit for
- Small and mid-size Shopify stores advertising on Google Shopping
- Merchants selling in several countries with Shopify Markets
- Wix, WooCommerce and BigCommerce stores that need simple feeds
- Store owners who manage their own ads without an agency
Less suited to
- Large catalogs that need complex rule engines and many custom feed formats
- Sellers who need marketplace listing and order sync for Amazon or Walmart
- Agencies that need multi-client feed management with shared rule templates
Simprosys pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 21 days |
| Starting price | $4.99/month (up to 500 products, Shopify App Store) |
Shopify plans scale by product count: $4.99, $8.99, $13.99 and $17.99 per month for up to 10,000 products, with annual options. XML feeds, extra market feeds and AI optimization are usage-based add-ons.
Prices checked October 2026. Vendors change plans often, so confirm on the official Simprosys pricing page before you buy.
Simprosys pros and cons
Pros
- Very low entry price
- Covers feeds, PMax setup and tracking together
- Supports multiple countries and currencies
- Long 21-day free trial
Cons
- Add-on usage fees for XML feeds and extra markets can add up
- Fewer advanced optimization rules than dedicated enterprise feed platforms, which can limit large or complex catalogs
- Mostly focused on ad channels rather than marketplaces
Simprosys integrations and platforms
Works with
Available on
Simprosys alternatives
See the full shortlist in Best Product Feed Management Tools.
Simprosys FAQ
Is Simprosys Google Shopping Feed free?
No. Simprosys Google Shopping Feed has no free plan, but it offers a 21-day free trial. On Shopify, paid plans start at $4.99 per month for up to 500 products and rise to $17.99 per month for up to 10,000 products. All plans include the same core features.
What is Simprosys used for?
Simprosys apps are used to send store products to Google Shopping, free listings, Meta, Microsoft Advertising, Pinterest and other ad platforms. Merchants also use them to set up Performance Max campaigns, install conversion tracking, build Customer Match audiences, add on-site search and collect product reviews.
Does Simprosys work with WooCommerce and Wix?
Yes. Simprosys supports Shopify, Wix, WooCommerce, Shopline and BigCommerce. For custom-built stores and smaller platforms, the company offers SimprosysAPIs, which handle integrations with ad platform APIs so merchants outside the major app stores can still sync product feeds.
Simprosys vs DataFeedWatch: which should I choose?
Simprosys is a low-cost app aimed at smaller stores that mainly advertise on Google, Meta, Microsoft and Pinterest, with pricing from $4.99 per month. DataFeedWatch costs more but offers deeper rules, A/B testing, agency features and over 2,000 channels. Simprosys fits budget-focused stores; DataFeedWatch suits complex needs.
Is Simprosys good for beginners?
Yes. Simprosys is designed to be installed from an app store and configured with guided settings, so store owners without feed experience can get products into Google Merchant Center quickly. Its built-in tracking and campaign setup also help beginners who run their own ads.
Sources
This overview is based on Simprosys's official website and documentation, checked October 2026.