What is Omniconvert?
Omniconvert is a conversion optimization company whose main product, Omniconvert Explore, is an A/B testing, personalization and survey platform built for ecommerce brands. Explore covers client-side A/B and multivariate tests, server-side tests for pricing and checkout logic, and on-site overlays. Results are reported in revenue terms, such as revenue per visitor, rather than clicks alone.
Omniconvert also sells Pulse, an NPS tool for retail, Commander, an AI growth engine, and managed CRO services. Explore is priced by tested users, meaning visitors who are actually included in a test, personalization or survey. A free plan covers up to 50,000 tested users per month with the full feature set, and larger traffic tiers are quoted after a call.
Omniconvert at a glance
How does Omniconvert work?
- Add the tracking code
Install the Explore snippet on your store, or use the Shopify app, so tests and overlays can load.
- Build a segment
Choose from 40+ targeting options such as device, traffic source, UTM, geolocation or RFM customer segments.
- Create the experience
Use the visual editor, code editor or Chrome plugin to build a test variant, overlay or survey.
- Run and watch results
Track live dashboards with chance-to-win figures and revenue metrics while the test runs. Linear and assisted attribution models show how a test contributed to revenue.
- Report and roll out
Export branded PDF reports and turn winning variants into permanent personalization rules.
Omniconvert key features
A/B and multivariate testing
Unlimited A/B/n and split URL tests, with priority rules so visitors only see one experience at a time.
Server-side testing
Experiments on pricing, checkout logic and algorithms run from the server rather than the browser.
Personalization
Show tailored content based on page variables, customer attributes and real-time behavior.
On-site surveys
Surveys triggered on click, scroll, load or exit, with follow-up questions based on earlier answers.
Overlays library
Ready-made overlays for free shipping, discount codes and newsletter sign-ups, plus custom templates.
Advanced segmentation
More than 40 targeting rules, including RFM segments, cookies and custom JavaScript conditions.
Mobile app testing
Native iOS and Android app experiments alongside web tests.
Editors and QA tools
Editors include a visual editor, a code editor and a Chrome plugin, with preview and debugging tools for QA.
Why use Omniconvert?
- Omniconvert focuses on ecommerce metrics, so test results tie back to revenue.
- The free plan includes the full Explore feature set up to 50,000 tested users per month.
- Pricing counts only tested users, not every site visitor.
- Surveys and overlays sit next to A/B tests, so research and testing happen in one tool.
- Managed CRO services are available if you lack in-house experts.
Who is Omniconvert best for?
A good fit for
- Midsize ecommerce and Shopify stores
- CRO agencies running tests for retail clients
- Retailers that want to test pricing or checkout changes server-side
- Teams that combine on-site surveys with testing
Less suited to
- SaaS product teams that need feature flags and product analytics
- Buyers who want transparent self-serve prices for higher tiers
- Teams that need session recordings or heatmaps in the same tool
Omniconvert pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | Free up to 50,000 tested users/month; paid tiers quoted on request |
Paid tiers scale by monthly tested users, from 100K up to more than 2M, with prices given after a call. Annual billing is listed as saving 30%.
Prices checked October 2026. Vendors change plans often, so confirm on the official Omniconvert pricing page before you buy.
Omniconvert pros and cons
Pros
- Generous free plan with all Explore features
- Revenue-focused reporting for ecommerce
- Server-side testing for pricing and checkout
- Detailed segmentation including RFM
Cons
- Paid plan prices are not published
- Experiments pause when you hit the tested-user limit
- No built-in heatmaps or session recordings in Explore
Omniconvert integrations and platforms
Works with
Available on
Omniconvert alternatives
See the full shortlist in Best A/B Testing Tools.
Omniconvert FAQ
Is Omniconvert free?
Yes. Omniconvert Explore has a free plan for up to 50,000 tested users per month, with no credit card required and the full feature set included. When you reach the limit, running experiments pause until the next billing cycle or until you upgrade to a paid tier.
What is Omniconvert used for?
Omniconvert is used by ecommerce brands to run A/B and multivariate tests, personalize their storefront, show overlays and collect feedback with on-site surveys. Its server-side testing also lets retailers test pricing and checkout logic. The company offers NPS software and managed CRO services as well. Results are measured in revenue per visitor, which helps tie tests to sales.
What counts as a tested user in Omniconvert?
A tested user is any visitor who is included in an A/B test, personalization or survey and appears in reporting. Visitors who never enter an experience are not counted. For example, 500 visitors in a control group and 500 in a variation count as 1,000 tested users.
Omniconvert vs VWO: what's the difference?
Both tools offer A/B testing, personalization and visual editors. Omniconvert is built mainly for ecommerce, reports results in revenue terms and offers a free plan up to 50,000 tested users. VWO, now part of Wingify with AB Tasty, adds behavior analytics and feature management in a broader suite. Pricing differs too: Omniconvert counts tested users, while VWO tiers are quoted after a demo.
Does Omniconvert integrate with Shopify?
Yes. Omniconvert offers a native Shopify integration and a Shopify app for A/B testing and CRO. Shopify merchants can also use it to run pricing experiments. Omniconvert connects to other tools such as analytics platforms, email service providers and CRMs, and supports Zapier. Shopify stores can install it from the Shopify App Store.
Sources
This overview is based on Omniconvert's official website and documentation, checked October 2026.