What is Convert?
Convert is an A/B testing and personalization platform, sold as Convert Experiences, that helps teams test changes to websites and apps and show tailored experiences to visitors. It supports A/B, split URL, multivariate, multi-page and full-stack tests, with both frequentist and Bayesian statistics. Convert positions itself as privacy-first, with servers in Frankfurt and support for GDPR, CCPA and other privacy laws.
Convert was founded in 2009 by Dennis van der Heijden and Claudiu Rogoveanu and has run as a largely bootstrapped, remote-first company. It is popular with conversion rate optimization agencies and in-house teams that want enterprise-style testing features with transparent pricing. Plans are priced by the number of tested users per month, and a free trial is available without a credit card. Annual billing cuts the monthly rate by up to 30 percent.
Convert at a glance
How does Convert work?
- Add the tracking script
Install Convert's script on your site, or use a platform integration such as Shopify or WordPress. Platforms like Magento and WordPress are also supported.
- Create an experience
Build variations in the visual editor or code editors, choose the test type and set goals. Growth allows up to five active projects, while Pro raises that to thirty.
- Target and QA
Define audiences and locations, then preview with QA overlays and live logs before launch. Change history records edits for later review.
- Run and analyze
Monitor results with frequentist, Bayesian or sequential statistics, with checks for sample ratio mismatch and outliers.
- Deploy winners
Push winning changes live with Deploys or personalize content for specific segments.
Convert key features
Many test types
A/B, split URL, multivariate, multi-page, full-stack, price tests and multi-armed bandits.
Visual and code editors
Edit pages visually or write custom code for complex variations.
Flexible statistics
Frequentist and Bayesian engines plus sequential testing on Pro and above.
Data quality checks
Sample ratio mismatch alerts, outlier detection and Bring Your Own ID support.
Personalization and Deploys
Show tailored content to segments and roll out winning changes without code releases. Deploys are included on every plan, with higher limits on Pro and Enterprise.
Signals session recordings
Watch visitor sessions to understand behavior behind test results.
Privacy and security
SOC 2 attestation, ISO 27001 certification and support for GDPR, CCPA, LGPD and TTDSG.
90+ integrations
Connect GA4, Shopify, Mixpanel, Segment, Amplitude, WordPress and Magento.
Why use Convert?
- Convert publishes its prices, which makes budgeting easier than quote-only tools.
- A privacy-first setup helps teams with strict data protection needs.
- Advanced test types and statistics are available below enterprise pricing.
- Data quality checks help prevent misleading results.
- A 15-day free trial needs no credit card.
Who is Convert best for?
A good fit for
- Conversion rate optimization agencies
- Ecommerce brands running regular experiments
- Privacy-conscious companies in Europe
- Growth teams that want advanced testing without enterprise contracts
Less suited to
- Small sites with too little traffic for valid tests
- Teams that want a free plan
- Users who need built-in heatmaps and full analytics suites
Convert pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 15 days |
| Starting price | $299/month billed annually (Growth); $399 month-to-month |
Growth and Pro ($420/month annually, $599 monthly) include 100K tested users a month, with overage charged per block. Pro adds multivariate, full-stack, bandits and SSO, and Enterprise is priced on request from 1M tested users.
Prices checked October 2026. Vendors change plans often, so confirm on the official Convert pricing page before you buy.
Convert pros and cons
Pros
- Transparent pricing
- Strong privacy and compliance focus
- Wide range of test types and stats engines
- Free trial with no credit card
Cons
- No free plan
- Growth plan lacks multivariate and full-stack testing
- Pricing is high for very small sites
Convert integrations and platforms
Works with
Available on
Convert alternatives
See the full shortlist in Best A/B Testing Tools.
Convert FAQ
Is Convert free?
No. Convert does not have a free plan, but it offers a 15-day free trial with no credit card required. After the trial, the Growth plan costs $299 per month billed annually or $399 billed monthly, and includes 100,000 tested users per month. Pro and Enterprise add more test types and limits.
What is Convert used for?
Convert is used for A/B testing, multivariate testing and personalization on websites and apps. Ecommerce stores and CRO agencies use Convert to test headlines, layouts, pricing and checkout flows, measure the impact on conversions, and then deploy or personalize the winning experience. Price testing and multi-armed bandits support more advanced optimization programs.
Is Convert good for beginners?
Convert can be used by beginners thanks to its visual editor and guides, but it is built for teams that run testing programs seriously. Features like statistics settings, data quality checks and full-stack testing assume some experimentation knowledge. Beginners with low traffic may struggle to get significant results. Support and documentation help new teams set up their first tests.
Convert vs VWO: what's the difference?
Both offer A/B testing and personalization. Convert focuses on privacy, flexible statistics and published pricing, and it targets CRO agencies and growth teams. VWO, now part of Wingify with AB Tasty, offers a broader suite with behavior analytics, feature management and commerce tools, with pricing mostly by quote.
Does Convert integrate with Shopify?
Yes. Convert lists Shopify among its integrations, so ecommerce stores can run experiments on their storefront and connect results to their store data. Convert also integrates with GA4, Mixpanel, Segment, Amplitude, WordPress and Magento, out of more than 90 supported tools in total.
Sources
This overview is based on Convert's official website and documentation, checked October 2026.