What is Northbeam?
Northbeam is a marketing measurement platform that helps ecommerce and direct-to-consumer brands understand which ads and channels drive profitable growth. It combines multi-touch attribution, media mix modeling and incrementality testing, so marketers can look at daily campaign performance and longer-term channel impact in one place. It connects to a long list of ad networks, from Meta and Google to TikTok, Amazon Ads and The Trade Desk.
Northbeam uses first-party tracking to follow customer touchpoints from awareness to purchase, and it can credit revenue to view-through and impression-based campaigns, not just clicks. Its Apex feature sends Northbeam's performance data straight to ad platform algorithms. Pricing is aimed at brands with meaningful ad budgets and is tied to monthly ad spend.
Northbeam at a glance
How does Northbeam work?
- Install first-party tracking
You add Northbeam's tracking to your store, with Shopify brands supported on every plan and other ecommerce platforms on higher tiers.
- Connect ad channels
Link ad accounts such as Meta, Google, TikTok, Pinterest and Amazon Ads, plus tools like Klaviyo, so spend and touchpoints flow in.
- Review attribution dashboards
Customizable dashboards show revenue, ROAS and profitability by channel, campaign and creative, using your chosen attribution model.
- Plan and optimize
Use MMM+ forecasts and incrementality tests to plan budgets, and Apex to send better signals back to ad platforms.
- Refine with expert support
Professional and Enterprise customers get a dedicated media strategist or customer success manager who helps interpret results and plan changes.
Northbeam key features
Multi-touch attribution
Tracks touchpoints across channels from awareness to conversion using first-party data.
Media Mix Modeling+ (MMM+)
Forecasts revenue and builds budget scenarios, including for channels that are hard to measure through clicks.
Clicks + Deterministic Views
Attributes revenue to view-through and impression-based campaigns such as video and connected TV.
Northbeam Apex
Sends Northbeam performance data directly to ad platform algorithms to improve optimization.
Creative Analytics
Compares ad creatives across channels to find the best-performing assets.
Incrementality testing
Measures causal lift from channels and campaigns, available as an option on higher plans.
Metrics Explorer and Profit Benchmarks
Explore correlations between metrics and track campaign profitability, not just revenue.
Northbeam MCP
Lets AI assistants connect to Northbeam data, and it is included from the Starter and Growth plans upward.
Why use Northbeam?
- It brings attribution, MMM and incrementality together instead of using three separate tools.
- View-through attribution gives credit to awareness channels that click-based tools miss.
- Apex helps ad platforms optimize using more accurate conversion data.
- Profit-focused reporting keeps attention on margin, not just ROAS.
- Broad ad network coverage spans social, search, retail media and programmatic, while higher plans add unlimited users, data exports and dedicated strategists who help turn reports into budget decisions.
Who is Northbeam best for?
A good fit for
- DTC and ecommerce brands spending heavily across many ad channels
- Shopify brands outgrowing platform-reported attribution
- Growth and performance marketing teams that plan budgets with MMM
- Agencies managing large ecommerce ad accounts
Less suited to
- Small stores with modest ad budgets, given starting prices in the thousands per month
- B2B companies with long, account-based sales cycles
- Teams that want a free plan or self-serve trial
Northbeam pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | Not confirmed |
| Starting price | $1,500 (Starter, for brands under $1.5M yearly ad spend) |
Plans are matched to ad spend: Starter is month-to-month for early-stage Shopify brands, Professional is $3,500 per month on an annual term, and Enterprise is custom. Higher tiers add unlimited users, data exports, non-Shopify platforms, media strategists and optional MMM+ and incrementality.
Prices checked October 2026. Vendors change plans often, so confirm on the official Northbeam pricing page before you buy.
Northbeam pros and cons
Pros
- Combines MTA, MMM and incrementality in one platform
- Credits view-through and impression-based campaigns
- Wide ad network coverage
- Dedicated strategists on higher plans
Cons
- Expensive for small brands
- Professional and Enterprise require annual terms
- Some advanced features such as MMM+ are optional extras
Northbeam integrations and platforms
Works with
Available on
Northbeam alternatives
See the full shortlist in Best Marketing Attribution Tools.
Northbeam FAQ
Is Northbeam free?
No. Northbeam does not offer a free plan or advertise a free trial. Its Starter plan is listed at $1,500 for early-stage Shopify brands spending under $1.5 million a year on ads, Professional is $3,500 per month on an annual term, and Enterprise and the agency-partner Growth plan are quoted individually. Brands below the Starter spend range may get more value from simpler attribution tools first.
What is Northbeam used for?
Northbeam is used by ecommerce and DTC brands to measure which ad channels, campaigns and creatives drive revenue and profit. Marketers use its attribution dashboards for daily optimization, its MMM+ forecasts for budget planning and its incrementality testing to confirm what actually causes sales. Agencies also use it through Northbeam's partner program to report on client accounts.
How much does Northbeam cost?
Northbeam pricing depends on ad spend. Starter is listed at $1,500 and uses month-to-month, usage-based pricing for Shopify brands. Professional is $3,500 per month for brands spending up to $500,000 a month, billed annually or semi-annually. Enterprise is custom for larger advertisers. Larger advertisers should expect an annual commitment on the upper tiers.
Northbeam vs Triple Whale: what's the difference?
Both serve ecommerce brands. Northbeam focuses on measurement depth, combining multi-touch attribution, MMM+ and incrementality with view-through attribution, and is priced for larger ad budgets. Triple Whale offers a free plan and lower entry pricing, with broader store analytics, dashboards and AI agents alongside its attribution. Smaller brands often start with Triple Whale.
Does Northbeam work with Shopify?
Yes. Northbeam supports Shopify brands on all plans, and its Starter plan is designed for early-stage Shopify stores. Professional and Enterprise plans add support for any ecommerce platform, and Enterprise allows direct integration with custom-built platforms. Shopify brands can usually start on Starter and move up as spend grows.
Sources
This overview is based on Northbeam's official website and documentation, checked October 2026.