What is Dreamdata?
Dreamdata is a B2B attribution platform that connects marketing activity to the companies, contacts and deals that generate revenue. It gathers touchpoints from your website, ads and CRM, groups them by account, and shows which channels, campaigns and content influenced pipeline. Because B2B purchases usually involve several people over months, Dreamdata organizes data around accounts rather than single visitors.
Beyond attribution, Dreamdata lets teams act on the data. Its Audience Hub builds audiences from go-to-market data and syncs them to ad platforms, Signals alerts sales in Slack or Teams when accounts show buying intent, and Dreamdata AI answers questions in plain English. The company is based in Copenhagen with an office in New York, and it offers a free starter plan.
Dreamdata at a glance
How does Dreamdata work?
- Add tracking and connect tools
You install Dreamdata's tracking script and connect your CRM, ad accounts and other data sources. Cookie and cookieless tracking are both supported.
- Build account journeys
Dreamdata stitches touchpoints into timelines for each company, showing every visit, ad interaction and deal stage.
- Attribute revenue
Attribution models assign credit for pipeline and closed revenue to channels, campaigns and content.
- Activate the insights
Sync audiences and offline conversions to ad platforms and send intent alerts to sales so they can follow up with engaged accounts.
- Ask Dreamdata AI
Use plain-English questions, or the MCP server in tools like Claude, to check marketing impact and verify the answer against the data.
Dreamdata key features
B2B attribution
AI-based and custom attribution models show which channels and campaigns drive revenue, with ROI and ROAS reporting on the Advanced plan.
Account journeys
Interactive timelines show every touchpoint for an account, from first anonymous visit to closed deal.
Company identification and web analytics
Identifies which companies visit your site and scores their engagement, even on the free plan.
Audience Hub
Builds audiences from your go-to-market data and syncs them daily to major ad platforms, including LinkedIn.
Signals
An AI engine that surfaces buying intent and alerts sales teams in Slack or Microsoft Teams.
Dreamdata AI and MCP server
Ask marketing questions in plain English, or connect Dreamdata data to Claude, ChatGPT or Copilot.
Offline conversion sync
Sends pipeline outcomes back to ad platforms so campaigns optimize for revenue rather than clicks.
Why use Dreamdata?
- It reflects how B2B buying actually works, with many people from one account over long cycles.
- The free plan lets small teams start with company identification and B2B web analytics.
- Revenue-based reporting helps marketing prove its impact to sales and leadership.
- Audience and conversion syncs turn attribution data into better ad targeting.
- Intent alerts help sales prioritize accounts that are actively engaging.
Who is Dreamdata best for?
A good fit for
- B2B marketing teams with long sales cycles
- Marketing operations teams building revenue reporting
- Companies running LinkedIn Ads for account-based marketing
- Agencies that report B2B campaign impact to clients
Less suited to
- B2C ecommerce brands that need order-level attribution
- Teams wanting published prices for full attribution features, since Advanced is quote-based
- Very small companies with little CRM data to connect
Dreamdata pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | Free; Advanced plan is custom priced |
The free Starter plan includes B2B web analytics, company identification and engagement scoring with 5 seats and 2 months of history. Advanced is quoted after a demo, with a guided free trial, and adds full attribution, revenue analytics, AI features and dedicated support.
Prices checked October 2026. Vendors change plans often, so confirm on the official Dreamdata pricing page before you buy.
Dreamdata pros and cons
Pros
- Account-based view built for B2B buying journeys
- Free plan with useful company identification features
- Combines attribution with audience activation and intent alerts
- Strong LinkedIn Ads support
- SSO, custom data sources and multiple business units on Advanced
Cons
- Full attribution features require a custom-priced plan
- Free plan keeps only two months of history
- Activation features are sold as add-ons
Dreamdata integrations and platforms
Works with
Available on
Dreamdata alternatives
See the full shortlist in Best Marketing Attribution Tools.
Dreamdata FAQ
Is Dreamdata free?
Dreamdata has a free Starter plan with no credit card required. It includes B2B web analytics, company identification, engagement scoring and an audience builder, with 5 seats and two months of user history. Full attribution, revenue analytics and AI features are part of the Advanced plan, which is priced after a demo. Upgrade when you need revenue reporting.
What is Dreamdata used for?
Dreamdata is used by B2B marketing teams to see which channels, campaigns and content create pipeline and revenue. It groups touchpoints by company, builds account journeys and attributes deals to marketing activity. Teams also use it to sync audiences to ad platforms and to alert sales when target accounts show buying intent.
Is Dreamdata good for small businesses?
Small B2B companies can start on the free plan to identify visiting companies and track engagement. The attribution features that make Dreamdata most useful sit on the Advanced plan, which is custom priced and includes dedicated onboarding. It suits companies with a working CRM and steady paid or content marketing. Start free, then talk to sales once you need revenue attribution.
Dreamdata vs HockeyStack: what's the difference?
Both are B2B revenue attribution platforms that combine website, ad and CRM data. Dreamdata offers a free starter plan, strong LinkedIn Ads activation and intent alerts through Signals. HockeyStack emphasizes a unified data foundation, side-by-side model comparison and incrementality analysis, and its pricing is custom only. Teams wanting to start for free often try Dreamdata first.
Does Dreamdata integrate with LinkedIn Ads?
Yes. Dreamdata has a dedicated LinkedIn Ads integration and partnership. It can sync audiences built from your go-to-market data to LinkedIn and other ad platforms every day, and send offline conversions back so campaigns optimize toward pipeline. It also connects to Slack and Microsoft Teams for alerts.
Sources
This overview is based on Dreamdata's official website and documentation, checked October 2026.