What is Factors.ai?
Factors.ai is an account-based marketing and attribution platform that identifies which companies visit your website and engage with your ads, then shows how that activity turns into pipeline. It scores accounts on engagement and intent, so marketing and sales teams can see which target companies are actively researching a category. It is built for B2B go-to-market teams, from early-stage startups to enterprises.
On top of identification and attribution, Factors.ai helps teams act on the data. LinkedIn Adpilot and Google Adpilot help manage ad campaigns, high-intent account lists can be synced to LinkedIn and Meta, and Scout, its AI copilot, answers questions grounded in your account data. Plans range from a monthly Lite tier to annual contracts for larger teams.
Factors.ai at a glance
How does Factors.ai work?
- Install the tracking script
You add the Factors.ai script to your website so it can identify visiting companies and record their page activity.
- Connect CRM and ad accounts
Link your CRM, LinkedIn Ads and Google Ads so ad engagement and deal data join the account timeline.
- Score and segment accounts
Build segments by firmographics and behavior, and let account scoring highlight companies showing intent.
- Alert, activate and attribute
Send alerts to Slack or Teams, sync audiences to ad platforms, and review attribution reports showing which channels influenced pipeline.
- Ask Scout
Use the Scout AI copilot, inside Factors.ai or through ChatGPT, Claude or Gemini, to ask which accounts to prioritize and why.
Factors.ai key features
Account identification
Reveals which companies visit your site and, with add-ons, the contacts behind that activity.
Intent signals and account scoring
Scores accounts on engagement and can combine first-party data with third-party intent sources such as G2 and Bombora on higher plans.
Multi-touch attribution
First-touch, last-touch and influenced attribution show which channels contribute to pipeline and revenue.
LinkedIn and Google Adpilot
Tools for managing ad campaigns, including LinkedIn Ads influence tracking and, on Enterprise, audience sync and conversion feedback.
Real-time alerts and workflows
Notify sales in Slack or Microsoft Teams when target accounts engage, and trigger rule-based workflows.
Scout AI copilot
An AI assistant grounded in account data, also available in ChatGPT, Claude and Gemini through the Factors MCP.
CRM sync
Pushes account and engagement data to your CRM, starting on the Basic plan.
Why use Factors.ai?
- Sales teams learn which target accounts are researching right now.
- Marketing can show LinkedIn and Google Ads influence on pipeline, not just clicks.
- Real-time Slack alerts shorten the time between interest and outreach.
- A monthly Lite plan with a free trial lowers the barrier to getting started.
- Startup discounts and quarterly terms are available for early-stage companies, and third-party intent from G2 and Bombora can be layered on top of first-party signals.
Who is Factors.ai best for?
A good fit for
- B2B SaaS demand generation teams
- Companies running account-based marketing on LinkedIn
- Sales teams that want alerts on engaged accounts
- Growth-stage startups building pipeline reporting
Less suited to
- B2C or ecommerce brands that sell to individual shoppers
- Teams wanting full attribution on a small budget, since key features start on annual plans
- Companies with very low website traffic
Factors.ai pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Not confirmed |
| Free trial | Free trial on Lite, no credit card required |
| Starting price | $199/month (Lite) |
Lite covers up to 5,000 tracked users and 1,500 identified companies per month. Basic costs $6K/year, Growth $20K/year and Enterprise $30K+/year, each adding more identified companies, seats, segmentation, attribution and ad features; contracts are typically annual.
Prices checked October 2026. Vendors change plans often, so confirm on the official Factors.ai pricing page before you buy.
Factors.ai pros and cons
Pros
- Combines company identification, intent and attribution in one tool
- Strong LinkedIn and Google Ads features
- Low-cost monthly entry plan with a free trial
- Clear published pricing for most tiers
- Startup discounts and quarterly terms for early-stage teams
Cons
- Lite keeps only one month of data
- Advanced intent and audience sync require higher annual plans
- Contact-level identification and intent topics are add-ons
Factors.ai integrations and platforms
Works with
Available on
Factors.ai alternatives
See the full shortlist in Best Marketing Attribution Tools.
Factors.ai FAQ
Is Factors.ai free?
Factors.ai offers a free trial on its Lite plan with no credit card required, and its FAQ mentions a free plan with one month of data retention, though no limits are listed for it. Paid plans start at $199 per month for Lite. Basic, Growth and Enterprise are sold on annual contracts starting at $6,000 per year.
What is Factors.ai used for?
Factors.ai is used by B2B companies to identify which businesses visit their website, score those accounts on engagement and intent, and attribute pipeline to marketing channels. Teams also use it to alert sales about hot accounts, manage LinkedIn and Google ad campaigns, and sync target account audiences to ad platforms. GTM engineering services are also available for teams that want help setting it up.
How much does Factors.ai cost?
Factors.ai Lite costs $199 per month and covers up to 1,500 identified companies per month. Basic is $6,000 per year, Growth is $20,000 per year and Enterprise starts at $30,000 per year. Higher tiers add more seats, segments, attribution depth and ad platform features. Startup discounts are available.
Factors.ai vs HockeyStack: what's the difference?
Both serve B2B go-to-market teams with attribution and account insights. Factors.ai leans toward account identification, intent scoring and LinkedIn ad management, with a published monthly entry plan. HockeyStack focuses on a unified revenue data foundation with multi-touch attribution and incrementality analysis, and its pricing is custom only. Factors.ai suits teams that want to start small and grow into ABM.
Does Factors.ai integrate with LinkedIn?
Yes. Factors.ai offers LinkedIn Adpilot, tracks LinkedIn Ads influence on pipeline from the Basic plan, and can sync high-intent account lists to LinkedIn as matched audiences. The Enterprise plan adds LinkedIn impression control and conversion feedback, along with audience sync to Google Ads. Matched audiences let you retarget accounts already showing intent.
Sources
This overview is based on Factors.ai's official website and documentation, checked October 2026.