What is Hyros?
Hyros is ad tracking and attribution software that connects ad clicks to actual sales so advertisers can see which campaigns make money. It collects data from many sources about each customer, matches sales back to the ads that influenced them, and reports on return on ad spend and lifetime value. It is aimed at businesses that spend significant budgets on paid ads and find platform reporting unreliable.
Hyros serves ecommerce stores, SaaS companies, info product businesses selling courses or coaching, and B2B companies that sell over the phone. Beyond reporting, it sends sales that ad platforms missed back to Meta and Google so their algorithms can optimize better. It also offers call tracking for booked calls and an MCP connection for analyzing data in Claude.
Hyros at a glance
How does Hyros work?
- Install tracking
You add the Hyros tracking script to your site and funnels, or use the one-click install for Shopify stores.
- Connect ad and sales sources
Link ad accounts such as Meta and Google, plus checkout, CRM or call booking tools, so sales and calls can be matched to ad clicks.
- Set your attribution model
Choose or customize how much credit goes to first touch, assists and last touch for your business model.
- Optimize ads with better data
Review ROI and LTV reports by ad and campaign, and let Hyros feed missing conversions back to ad platforms.
- Analyze in Claude
Through the MCP connection, you can query Hyros data in Claude to dig into results or build custom views without exporting spreadsheets.
Hyros key features
AI Swarm Tracking
Collects tracking data in different ways depending on the business model to match more sales to the right ads.
Custom attribution models
Set your own weights for first touch, assists and last touch rather than relying on a fixed model.
AI ad optimization
Sends sales that ad platforms did not record back to Meta and Google to improve their targeting.
Call tracking
Tracks booked calls and closed deals for B2B and high-ticket businesses that sell over the phone.
LTV and reporting dashboards
Reports show lifetime value by channel and payback period, not just first purchase revenue.
MCP connection
Connects Hyros data to Claude so users can analyze results and build custom views.
Business model presets
Separate setups for ecommerce, SaaS trials and subscriptions, info products such as courses and webinars, and B2B call funnels.
Why use Hyros?
- It shows which ads produce revenue when platform pixels underreport sales.
- Feeding missed conversions back to ad platforms can improve campaign optimization.
- LTV reporting helps judge ads on long-term customer value.
- Call tracking covers businesses where sales close on the phone.
- It supports several business models, from ecommerce to courses and coaching.
Who is Hyros best for?
A good fit for
- Ecommerce brands with large Meta and Google ad budgets
- Info product businesses selling courses, coaching or webinars
- High-ticket and B2B companies that close sales on calls
- Agencies managing paid media for these businesses
Less suited to
- Small advertisers with low monthly ad spend
- Teams that want transparent published pricing before talking to sales
- Businesses that need account-based B2B pipeline attribution
Hyros pricing
| Pricing model | Not confirmed |
|---|---|
| Free plan | Not confirmed |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Hyros does not show prices on its homepage, and its pricing page could not be loaded during research. Contact Hyros directly for a current quote.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Hyros pros and cons
Pros
- Focused on matching ad spend to real sales
- Flexible attribution weighting
- Includes call tracking for phone-based sales
- Feeds better conversion data back to ad platforms
Cons
- Pricing is not transparent
- Likely overkill for small ad budgets
- Setup across funnels, checkout and call tools takes effort
Hyros integrations and platforms
Works with
Available on
Hyros alternatives
See the full shortlist in Best Marketing Attribution Tools.
Hyros FAQ
Is Hyros free?
Hyros does not advertise a free plan on its homepage, and it does not list prices there either. To learn the current cost and any trial terms, contact Hyros or book a call with its team. The product is aimed at businesses with meaningful ad budgets, so expect pricing to reflect that rather than a low self-serve tier.
What is Hyros used for?
Hyros is used to track which ads lead to sales. Advertisers use it to measure true return on ad spend and lifetime value across Meta, Google and other channels, to track booked calls for phone-based sales, and to send missing conversion data back to ad platforms so their algorithms optimize toward buyers. Agencies can also join the Hyros partner program to use it for client accounts.
Does Hyros work with Shopify?
Yes. Hyros offers a one-click install for Shopify stores, and it says it works with ecommerce stores on any platform. Once installed, it matches store orders to the ads that influenced them and reports revenue, ROAS and lifetime value by campaign and channel.
Hyros vs Triple Whale: what's the difference?
Both track ad performance for online businesses. Triple Whale is built mainly for ecommerce brands, with a free plan, a broad analytics suite, marketing mix modeling and AI agents. Hyros covers ecommerce plus info products, SaaS and call-based sales, focusing on ad attribution, custom models, call tracking and sending conversions back to ad platforms. Pick Triple Whale for broad store analytics, or Hyros if ad attribution across funnels and calls is the main need.
Does Hyros track phone calls?
Yes. Hyros has a call tracking offering for B2B and high-ticket businesses. It tracks booked calls and closed deals and connects them back to the ads and campaigns that generated them, so teams can see which ads produce sales calls that actually convert into revenue. This matters for coaching and high-ticket offers.
Sources
This overview is based on Hyros's official website and documentation, checked October 2026.