What is Later?
Later is a social media marketing platform that combines visual post scheduling, a Link in Bio page and influencer marketing tools for brands and creators. Its social media management product, Later Social, plans and auto-publishes content to Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube and Snapchat. It is popular with visual brands that plan Instagram and TikTok content on a calendar.
Later Linkin.bio, now called Link in Bio, turns a social profile link into a mini website with buttons, linked posts, affiliate links and email capture. Later Influence covers creator campaigns, either through a self-run influencer platform or full-service programs for enterprise brands, supported by AI creator matching and sales data. The company traces back to 2014, merged with Mavrck in 2024 and added Mavely affiliate tools in 2025. Add-ons on Growth and Scale let teams buy extra social sets, users and AI credits as they grow.
Later at a glance
How does Later work?
- Connect a social set
Link a group of profiles; each social set covers up to eight profiles across supported networks.
- Plan content visually
Drag media onto a calendar, preview your grid and write captions with AI credits.
- Schedule and auto-publish
Let Later publish at the best times, or get notifications for posts that need manual publishing.
- Drive traffic with Link in Bio
Link posts to products or pages so followers can click through from your profile.
- Measure and scale
Track analytics, collect UGC and run influencer campaigns through Later Influence.
Later key features
Visual content calendar
Plan posts by dragging media onto a calendar, with Instagram grid previews and Reels audio support.
Auto-publishing and best times
Publishes to major networks and suggests best times to post for Instagram, Facebook and TikTok.
Link in Bio (Later Linkin.bio)
A customizable bio page with buttons, linked posts, affiliate links via Mavely, email collection and Google Analytics.
Social inbox and approvals
Growth and Scale plans add a social inbox, internal and external approvals and custom roles.
Analytics and benchmarking
Up to two years of history, Meta Ads analytics and benchmarking of up to 20 competitors on Scale.
UGC collection
Collect content by tags and mentions to reuse customer posts with permission.
Later Influence
Influencer marketing through a self-serve platform or managed programs, with AI creator matching and sales tracking.
Instagram product tagging
Growth and Scale plans support product tags on Instagram posts, linking content directly to items in your shop.
Why use Later?
- The visual calendar makes planning Instagram and TikTok content easy.
- Link in Bio is included on every plan, so there is no separate tool to pay for.
- Social sets give room for several profiles at a modest price.
- Influencer and affiliate tools are available from the same company as brands grow.
- A 14-day free trial is available on all plans.
Who is Later best for?
A good fit for
- Visual brands focused on Instagram and TikTok
- Ecommerce stores using link in bio to drive sales
- Creators and small teams planning content on a calendar
- Enterprise brands running influencer programs
Less suited to
- Teams that need a full social inbox on the cheapest plan
- Brands focused mainly on X or text-based networks
- Small businesses wanting a free plan
Later pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $18.75/month billed yearly |
Starter is $18.75, Growth $37.50 and Scale $82.50 per month on yearly billing, scaling social sets, users, posts and AI credits. Later Influence pricing is by consultation.
Prices checked October 2026. Vendors change plans often, so confirm on the official Later pricing page before you buy.
Later pros and cons
Pros
- Strong visual planning for Instagram and TikTok
- Link in Bio included on every plan
- Affordable entry price for several profiles
- Influencer marketing options under one brand
Cons
- Inbox and approvals require Growth or higher
- Post limits on Starter can be restrictive
- Influencer pricing is not published
Later integrations and platforms
Works with
Available on
Later alternatives
See the full shortlist in Best Social Media Management Tools.
Later FAQ
Is Later free?
Later does not list a free plan on its pricing page. All paid plans include a 14-day free trial. In October 2026, Starter cost $18.75 per month, Growth $37.50 and Scale $82.50 per month on yearly billing, with monthly billing also available.
What is Later Linkin.bio?
Later Linkin.bio, now called Link in Bio, is a mini website for your Instagram or TikTok profile. It adds buttons, linked posts, featured media, banners, affiliate links and email collection, with Google Analytics tracking. It is included in every Later plan, so you do not need a separate link-in-bio tool.
What is Later Influence?
Later Influence is the company's influencer marketing offering. Brands can run their own campaigns on a self-serve platform or hire Later for full-service programs, which include creator selection, campaign management and reporting. It uses AI creator matching and sales data. Pricing is handled through a consultation.
Later vs Buffer: what's the difference?
Later is built around visual planning for Instagram, TikTok and Pinterest, with Link in Bio and influencer tools. Buffer is a simpler, general scheduler with per-channel pricing and a free plan, and it supports more text-based networks such as X, Bluesky and Mastodon. Visual brands often prefer Later.
Which networks does Later support?
Later supports Instagram, Facebook, Threads, Pinterest, TikTok, LinkedIn, YouTube and Snapchat. Auto-publishing works for most of these, while some Instagram and TikTok posts can use notification publishing, where you get a reminder to publish manually from your phone.
Sources
This overview is based on Later's official website and documentation, checked October 2026.