What is Agorapulse?
Agorapulse is a social media management platform that lets teams schedule posts, manage comments and messages in one inbox, monitor conversations, and report on results across major networks. It supports Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business, TikTok, Bluesky and Reddit. Agencies and in-house marketing teams use it to keep publishing and community management organized as accounts and team members grow.
A key strength is its inbox, which gathers messages, organic comments and ad comments with assignment, labels and automated moderation rules. Agorapulse also ties social activity to business results through ROI tracking with Google Analytics. Newer AI features include Archie, which repurposes articles, webinars and videos into posts, and an in-app AI assistant. Add-ons cover advanced listening, employee advocacy and competitive benchmarking, and PulseLink provides a link-in-bio page. Data retention grows with each plan, from six months on Standard to 24 months on Advanced, which matters for year-over-year reporting.
Agorapulse at a glance
How does Agorapulse work?
- Connect your profiles
Add your social accounts; each plan includes 10 profiles, with unlimited profiles on Custom.
- Plan and schedule content
Create posts, customize them per network and schedule them on a shared calendar, with AI help to repurpose content.
- Manage the inbox
Reply to messages and comments from one place, assign items to teammates and apply moderation rules.
- Listen and monitor
Track brand, competitor and industry mentions across social networks, news sites and blogs.
- Report and prove ROI
Build branded reports and connect Google Analytics to see how social activity drives traffic, leads and sales.
Agorapulse key features
Publishing and shared calendar
Unlimited scheduling on all plans with per-network customization, calendar notes and shared calendars on higher tiers.
Unified social inbox
Handles messages, organic comments and ad comments, with assignments, labels, saved replies and bulk actions.
Social listening
Monitors mentions across networks, news, blogs and forums, with an advanced listening add-on for sentiment and share of voice.
Reporting and ROI
Cross-channel dashboards, branded exports, team performance reports and ROI analysis linked to Google Analytics.
Archie and Agorapulse AI
AI tools that repurpose long-form content into posts and assist inside the app, guided by a brand playbook.
PulseLink in Bio
A link-in-bio page available from the Professional plan, alongside Instagram product tagging.
Advocacy and benchmarking
Add-ons for employee advocacy and competitor benchmarking, with benchmarking included on Advanced.
Security and compliance
Agorapulse lists SOC 2 and ISO 27001:2022 compliance, plus two-factor login and profile-level access controls on every plan.
Why use Agorapulse?
- The inbox makes it easier to answer every comment and message across networks.
- Unlimited scheduling on every paid plan suits high-volume publishers.
- ROI reporting helps prove social media's value to clients and managers.
- Team features such as assignments and approvals support agencies.
- A 30-day trial without a credit card gives time to test it.
Who is Agorapulse best for?
A good fit for
- Social media agencies managing many client profiles
- In-house teams handling high comment and message volume
- Marketers who need to report ROI from social
- Brands active on many networks, including Bluesky and Reddit
Less suited to
- Solo creators who only need basic scheduling
- Very small budgets, since paid plans are priced per user
- Teams wanting native ad campaign creation
Agorapulse pricing
| Pricing model | Subscription |
|---|---|
| Free plan | Yes |
| Free trial | 30 days |
| Starting price | $79/user/month billed annually |
Standard, Professional and Advanced cost $79, $119 and $149 per user per month on annual billing, or $99, $149 and $199 monthly. Custom pricing adds unlimited profiles, SSO and API access.
Prices checked October 2026. Vendors change plans often, so confirm on the official Agorapulse pricing page before you buy.
Agorapulse pros and cons
Pros
- Strong unified inbox with moderation tools
- Unlimited scheduling on paid plans
- Built-in ROI and branded reporting
- Wide network support, including Bluesky and Reddit
Cons
- Per-user pricing adds up for larger teams
- Advanced listening and advocacy are paid add-ons
- Free plan features are not clearly described
Agorapulse integrations and platforms
Works with
Available on
Agorapulse alternatives
See the full shortlist in Best Social Media Management Tools.
Agorapulse FAQ
Is Agorapulse free?
Agorapulse offers a 30-day free trial with no credit card required. After the trial, you can choose a paid plan or continue on a free plan, though the pricing page does not detail that plan's limits. Paid plans started at $79 per user per month billed annually in October 2026.
How much does Agorapulse cost?
Agorapulse has three listed plans: Standard at $79, Professional at $119 and Advanced at $149 per user per month on annual billing. Monthly billing costs $99, $149 and $199. Each includes 10 social profiles. A Custom plan with unlimited profiles, SSO and API access is priced on request.
Agorapulse vs Hootsuite: what's the difference?
Both manage scheduling, inboxes, listening and reports. Agorapulse is known for its inbox, ROI tracking and lower entry price per user. Hootsuite offers a broader enterprise suite with built-in AI, listening and employee advocacy, with plans starting higher. Agencies often compare the two on inbox depth and cost.
Which social networks does Agorapulse support?
Agorapulse supports Facebook, Instagram, Threads, X, LinkedIn, YouTube, Pinterest, Google Business, TikTok, Bluesky and Reddit. You can publish, manage comments and messages, and report on these networks from one dashboard, with mobile apps for iOS and Android.
Is Agorapulse good for agencies?
Yes. Agorapulse includes features agencies need, such as shared calendars, post and inbox assignments, approval workflows, branded report exports, team performance reports and ROI analysis. Higher plans add labels, saved replies and automated moderation rules, which help teams handle many client accounts efficiently.
Sources
This overview is based on Agorapulse's official website and documentation, checked October 2026.