What is Kartra?
Kartra is an all-in-one marketing and sales platform that combines landing pages, funnels, email marketing, checkouts, memberships and video hosting in one connected system. It is built mainly for coaches, consultants, course creators and service providers who sell knowledge-based products. The company says it can replace 8 to 12 separate tools, so leads, payments and course access share the same contact records.
Alongside the core tools, Kartra includes appointment calendars, help desks, surveys and quizzes, affiliate management and webinar hosting. Kartra AI generates on-brand pages, emails and sales copy. Plans are priced by contacts, custom domains and team members, and the entry Essentials plan charges a 5% transaction fee that the higher plans remove.
Kartra also offers a Kartra for Agencies dashboard for managing client accounts, and it can be paired with WebinarJam for live webinars. Higher plans unlock real-time funnel analytics, automations and affiliate programs, so most growing businesses end up on the Starter or Growth tier rather than Essentials.
Kartra at a glance
How does Kartra work?
- Start a trial and set up your brand
Begin a 14-day trial, connect a custom domain and add your branding.
- Build pages and funnels
Use the drag-and-drop editor and 100+ templates, or a done-for-you campaign, to create landing pages and funnels.
- Create products and checkouts
Set up one-time or subscription products with upsells and coupons, and connect them to memberships or courses.
- Nurture with email
Send broadcasts and automated sequences based on tags, behavior and lead scores.
- Deliver and support
Host videos and courses, take bookings on calendars, answer customers through help desks and review funnel analytics.
Kartra key features
Pages and funnel builder
Drag-and-drop pages with 100+ templates, popups, a funnel mapper and a funnel simulator on higher plans.
Email marketing
Broadcasts, sequences, behavior-based triggers, segmentation, lead scoring and A/B testing.
Memberships and courses
Course builder with drip content, progress tracking and protected member areas.
Checkouts
Custom checkout pages for one-time, subscription and upsell offers, with coupons and promotions.
Video hosting
Native video hosting with a branded player, so you do not need a separate video service.
Calendars and help desks
Appointment scheduling and customer support tools, with live chat help desks on the Professional plan.
Kartra AI
Generates pages, emails and sales copy in your brand voice, with monthly usage limits by plan.
Affiliates and surveys
Affiliate management, surveys and quizzes, available from the Growth plan.
Why use Kartra?
- Pages, email, checkout, courses and video share one contact database.
- Built-in video hosting and help desks remove two common extra subscriptions.
- Behavior-based email triggers and lead scoring support detailed nurture campaigns.
- Starter and higher plans have no transaction fees.
- A 30-day money-back guarantee lowers the risk of a paid plan.
Who is Kartra best for?
A good fit for
- Coaches and consultants selling programs
- Course creators running membership sites
- Service providers who take bookings online
- Small teams that want email and funnels in one tool
Less suited to
- Budget users who need many contacts, since limits are fairly low
- Users on Essentials who want to avoid the 5% transaction fee
- Businesses needing a large native app integration library
Kartra pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $59/month (Essentials), or $52/month billed annually |
Starter ($119/month), Growth ($229/month) and Professional ($549/month) raise contacts, domains and team seats and add features such as automations and affiliates. Going over your contact limit triggers an automatic upgrade.
Prices checked October 2026. Vendors change plans often, so confirm on the official Kartra pricing page before you buy.
Kartra pros and cons
Pros
- Wide feature set, including video hosting and help desks
- Detailed email automation and lead scoring
- No transaction fees from Starter upward
- Built-in AI for pages and copy
Cons
- Contact limits are low for the price on lower plans
- Essentials charges a 5% transaction fee
- Automations and affiliates require the Growth plan
Kartra integrations and platforms
Works with
Available on
Kartra alternatives
See the full shortlist in Best Sales Funnel Builders.
Kartra FAQ
Is Kartra free?
Kartra does not have a free plan. It offers a 14-day free trial on any plan, plus a 30-day money-back guarantee. The cheapest plan, Essentials, costs $59 per month or $52 per month on annual billing, and it includes 500 contacts, 10,000 emails a month and one product.
What is Kartra used for?
Kartra is used to market and sell online programs and services. Coaches, consultants and course creators use it to build landing pages and funnels, collect leads, send email sequences, take payments, host courses and videos, book calls and support customers, all from one account.
Kartra vs ClickFunnels: what's the difference?
Both are all-in-one funnel platforms with email, checkout and courses. Kartra includes native video hosting, help desks and lead scoring, with plans from $59 per month. ClickFunnels starts at $97 per month and offers higher contact limits, multiple brand workspaces and unlimited funnels. Your choice may depend on list size and whether you need built-in video.
Does Kartra charge transaction fees?
Only the Essentials plan does. Kartra lists a 5% transaction fee on Essentials, while the Starter and Growth plans show 0%. Your payment processor's normal fees still apply on every plan. Subscriptions to Kartra are billed in US dollars, and PayPal is not accepted for paying Kartra itself.
Is Kartra good for beginners?
Kartra can work for beginners because templates and done-for-you campaigns give a head start, and all core tools are already connected. The number of features means there is a learning curve, though. Beginners on small budgets should note the low contact limits and the 5% fee on the Essentials plan.
Sources
This overview is based on Kartra's official website and documentation, checked October 2026.