What is CartFlows?
CartFlows is a WordPress plugin that turns a WooCommerce store into a sales funnel, with custom checkout pages, order bumps and one-click upsells. Instead of moving to a hosted funnel platform, you keep your site, products and payment setup in WordPress and build funnel steps with the page builder you already use. It launched in 2018 and is made by Brainstorm Force, the company behind the Astra theme.
A free version on WordPress.org covers simple funnels. Paid plans add advanced offers, A/B testing and analytics, and the top plan bundles companion plugins such as Modern Cart, Cart Abandonment Recovery and Power Coupons. Because CartFlows runs on your own hosting, there are no platform transaction fees, but you are responsible for site speed, updates and security.
CartFlows at a glance
How does CartFlows work?
- Install the plugin
Add CartFlows to a WordPress site running WooCommerce, then activate the free version or a paid license.
- Import a funnel template
Choose a ready-made funnel and import it for your page builder, such as Elementor, Gutenberg, Divi, Bricks or Beaver Builder.
- Design the checkout
Pick a checkout layout such as multi-step, two-column or instant, and edit fields to reduce friction.
- Add offers
Attach order bumps at checkout and one-click upsells or downsells after payment to raise order value.
- Test and track
Run A/B split tests on funnel steps and review built-in analytics to see which version earns more.
CartFlows key features
Custom checkout layouts
Replace the default WooCommerce checkout with multi-step, two-column or instant layouts designed for higher completion rates.
Order bumps
Show add-on offers on the checkout page that customers can add with one click.
One-click upsells and downsells
Present extra offers after payment without asking the buyer to re-enter card details.
Dynamic offers and smart routing
On Pro and above, change offers based on cart contents or customer data and route buyers through different funnel paths.
A/B split testing and analytics
Test funnel steps against each other and track revenue and conversions inside WordPress.
Page builder compatibility
Templates work with Elementor, Bricks, Divi, Beaver Builder, Spectra and the block editor.
Suite add-ons
The Suite plan bundles Modern Cart, Cart Abandonment Recovery, Power Coupons, OttoKit automation and SureContact email.
Why use CartFlows?
- You keep your store in WordPress rather than moving to a hosted funnel platform.
- Order bumps and upsells can lift average order value on existing traffic.
- Annual license pricing is often cheaper than monthly hosted funnel tools.
- It works with page builders many WordPress users already know.
- No platform transaction fees are added to your sales.
Who is CartFlows best for?
A good fit for
- WooCommerce store owners
- WordPress users selling digital or physical products
- Agencies building funnels for WordPress clients
- Course and info product sellers on WordPress
Less suited to
- Shopify or other non-WordPress stores
- Beginners who do not want to manage hosting, updates and plugins
- Teams wanting built-in email, CRM and courses in a single hosted tool
CartFlows pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $149/year (Starter, 1 site) |
Pro ($299/year, 3 sites) adds dynamic offers and smart routing. Suite ($449/year, 30 sites) bundles extra plugins. Lifetime licenses exist for Pro and Suite, and all paid plans have a 14-day money-back guarantee. Introductory discounts are often shown.
Prices checked October 2026. Vendors change plans often, so confirm on the official CartFlows pricing page before you buy.
CartFlows pros and cons
Pros
- Free version available on WordPress.org
- Strong checkout, order bump and upsell tools
- Works with popular WordPress page builders
- Lifetime license option on higher plans
Cons
- Requires WordPress and WooCommerce
- Site performance depends on your own hosting
- Email and automation need add-ons or other plugins
CartFlows integrations and platforms
Works with
Available on
CartFlows alternatives
See the full shortlist in Best Sales Funnel Builders.
CartFlows FAQ
Is CartFlows free?
CartFlows has a free version that lets you build simple sales funnels in WordPress with WooCommerce. Paid plans unlock more advanced features. The Starter plan's regular price is $149 per year for one site, Pro is $299 per year for three sites, and Suite is $449 per year for 30 sites. Each paid plan has a 14-day money-back guarantee.
What is CartFlows used for?
CartFlows is used to build sales funnels inside WooCommerce. Store owners use it to replace the default checkout with a faster layout, add order bumps and one-click upsells, and send buyers through landing, checkout and thank-you steps. The goal is to raise conversion rates and order value without leaving WordPress.
CartFlows vs FunnelKit: what's the difference?
Both are WordPress plugins that add funnels, custom checkouts and upsells to WooCommerce. CartFlows is made by Brainstorm Force and pairs with tools like Astra and OttoKit. FunnelKit includes its own marketing automation and email broadcasts in higher plans. Both offer free versions, so testing each on a staging site is the easiest way to compare.
Does CartFlows work with Elementor?
Yes. CartFlows templates work with Elementor, as well as Bricks, Divi, Beaver Builder, Spectra and the default WordPress block editor. You import a funnel template for the builder you use and then edit each step the same way you edit other pages on your site.
Does CartFlows work without WooCommerce?
CartFlows is built specifically for WooCommerce, so you need WooCommerce installed to use its checkout, order bump and upsell features. The plugin uses WooCommerce products, orders and payment gateways. If your store runs on a hosted platform such as Shopify, CartFlows is not an option.
Sources
This overview is based on CartFlows's official website and documentation, checked October 2026.