What is Kajabi?
Kajabi is an all-in-one business platform that lets creators, coaches and educators sell online courses, coaching, memberships and paid communities from one account. It bundles a website builder, landing pages, sales funnels, email marketing, checkout and payments, so a knowledge business can run without stitching together separate tools.
Community is a core part of the product. Kajabi Communities gives members chat and feed channels, challenges, live meetups and leaderboards, reachable through the Kajabi mobile app or a branded app. Plans are priced for established creators, with no free plan, a 14-day trial and limits on products, contacts and communities that rise with each tier.
Kajabi at a glance
How does Kajabi work?
- Start the trial
Sign up for the standard 14-day trial and pick a site theme. Some email and automation actions unlock only once you pay.
- Create products
Build courses, coaching programs, memberships or a community, and bundle them into offers with prices.
- Build funnels and pages
Use templates to create landing pages, sales funnels and a website that lead visitors to checkout.
- Market and sell
Send email campaigns and automations, accept payments through Kajabi Payments or a third-party processor, and track results.
Kajabi key features
Kajabi Communities
Feed and real-time chat channels that can be public, private or read-only, plus challenges, leaderboards and gamification.
Live meetups
Schedule virtual events for members with a built-in live room inside the community.
Course and coaching products
Host video courses and coaching programs, and group them into offers sold through checkout.
Funnels and landing pages
Unlimited funnels and landing pages on every plan to capture leads and drive sales.
Email marketing
Unlimited marketing emails and automations, with contact limits set by plan.
Payments and checkout
Kajabi Payments processes cards directly, and lower third-party processor fees apply on higher tiers.
Mobile and branded apps
Members use the Kajabi app, and Pro customers can publish their own branded app to the app stores.
Why use Kajabi?
- It replaces separate course, community, email, funnel and website tools with one login.
- Unlimited funnels, landing pages and emails make it easier to run launches.
- Communities with challenges and leaderboards help keep paying members engaged.
- Built-in checkout ties every sale to contact records and automations.
- A 30-day money-back guarantee reduces the risk of committing to a paid plan.
Who is Kajabi best for?
A good fit for
- Established course creators who want one all-in-one platform
- Coaches selling programs alongside a member community
- Creators running launches with funnels and email sequences
- Personal brands that want a branded mobile app
Less suited to
- New creators with a small budget or no audience yet
- Teams needing a standalone forum with deep customization
- Businesses selling mostly physical products
Kajabi pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $179/month (Basic), or about $143/month billed annually |
Growth is $249/month and Pro is $499/month, with lower effective rates on annual billing. Higher tiers raise limits on products, contacts, communities and admins, and reduce third-party processor fees from 2% to 0.5%.
Prices checked October 2026. Vendors change plans often, so confirm on the official Kajabi pricing page before you buy.
Kajabi pros and cons
Pros
- Truly all-in-one for knowledge businesses
- Unlimited funnels, landing pages and marketing emails
- Community features include challenges, meetups and gamification
- Option for a branded mobile app on Pro
Cons
- High starting price with no free plan
- Basic plan limits you to 5 products and 2,500 contacts
- Some email and automation actions are locked during the trial
Kajabi integrations and platforms
Available on
Kajabi alternatives
See the full shortlist in Best Online Community Platforms.
Kajabi FAQ
Is Kajabi free?
No. Kajabi does not offer a free plan. It provides a standard 14-day free trial, after which the Basic plan costs $179 per month, Growth $249 and Pro $499, with discounts for annual billing. Kajabi also offers a 30-day money-back guarantee on paid plans.
What is Kajabi used for?
Kajabi is used to run online knowledge businesses. Creators use it to sell courses, coaching, memberships and paid communities, and to market them with a website, landing pages, sales funnels and email campaigns. Payments and customer records sit in the same system, so everything is managed in one place.
Does Kajabi have a community feature?
Yes. Kajabi Communities lets you create feed or chat channels that are public, private or read-only, run challenges, host live meetups and reward activity with leaderboards. Members can join from a browser, the Kajabi mobile app or a branded app on the Pro plan.
Kajabi vs Circle: what's the difference?
Circle focuses on community first, adding courses, events and payments around it at a lower starting price. Kajabi is a broader business platform that adds a website builder, sales funnels, email marketing and checkout to courses and communities. Choose Circle for a community-led product and Kajabi for a full marketing and sales stack.
Does Kajabi charge transaction fees?
Kajabi Payments charges card processing fees, such as 2.9% plus $0.30 on US cards for Basic, slightly lower on higher plans. If you use a third-party processor, Kajabi adds a fee of 2% on Basic, 1% on Growth and 0.5% on Pro, according to its pricing page.
Sources
This overview is based on Kajabi's official website and documentation, checked October 2026.