What is FunnelKit?
FunnelKit is a set of WordPress plugins that adds sales funnels, optimized checkouts, upsells and marketing automation to WooCommerce stores. It was previously known as WooFunnels. Store owners use it to replace the standard WooCommerce checkout, add order bumps and post-purchase offers, and recover abandoned carts, all while keeping their store inside WordPress.
The product line includes Funnel Builder, Checkout, One Click Upsells, Order Bumps, a Sliding Cart and FunnelKit Automations for email and SMS. A free Lite version covers basic funnels, a slide-out cart and abandoned cart recovery. Paid plans are annual licenses priced by feature set and number of sites, and the higher tiers add broadcasts, segmentation and 60+ app integrations.
Because FunnelKit runs on your own WordPress hosting, page speed, uptime and plugin updates are your responsibility. In return, you avoid monthly platform fees and keep your customer data in your own database. FunnelKit fits best when a store already uses WooCommerce and wants better checkout conversion without moving to a hosted funnel platform.
FunnelKit at a glance
How does FunnelKit work?
- Install on WooCommerce
Add the free plugins to a WordPress site running WooCommerce, then upgrade with a license key if needed.
- Build a funnel
Import sales, opt-in or thank-you templates designed for Elementor, Divi, Oxygen, Bricks or Gutenberg.
- Optimize checkout
Replace the default checkout with layouts that add express pay, address autocomplete and custom fields.
- Add offers
Set rule-based order bumps and one-click upsells after purchase, using gateways such as Stripe and PayPal.
- Automate marketing
Use FunnelKit Automations to recover abandoned carts, send broadcasts and trigger email or SMS workflows.
FunnelKit key features
Funnel Builder
Templates for sales, opt-in and thank-you pages, with a visual canvas, A/B testing and per-step analytics in Pro.
Custom checkout
Checkout pages with express payments, address autocomplete, a mini cart and a field editor.
One Click Upsells
Post-purchase upsells and downsells that work with more than 15 gateways, including Stripe, PayPal, Mollie and Braintree.
Order Bumps
Rule-based add-on offers shown during checkout to raise order value.
Sliding Cart
A side cart with direct-to-checkout and express pay, plus in-cart upsells and reward milestones in Pro.
FunnelKit Automations
Visual workflows, abandoned cart recovery, broadcasts, SMS and segmentation for WooCommerce contacts.
Integrations
Connections with tools such as Zapier, Slack, Twilio, AffiliateWP and LearnDash.
Why use FunnelKit?
- A faster, cleaner checkout can reduce abandoned orders in WooCommerce.
- Order bumps and upsells increase revenue from customers you already have.
- Built-in automations replace a separate email tool for many store owners.
- Annual pricing often costs less than hosted funnel platforms billed monthly.
- The free Lite version lets you test the workflow before paying.
Who is FunnelKit best for?
A good fit for
- WooCommerce store owners
- WordPress course sellers using LearnDash, LifterLMS or TutorLMS
- Agencies building WooCommerce sites for clients
- Stores that want email automation tied to purchase data
Less suited to
- Stores on Shopify or other hosted platforms
- People who do not want to manage WordPress hosting and updates
- Buyers who want funnels on the cheapest plan, since funnels start on Plus
FunnelKit pricing
| Pricing model | Freemium |
|---|---|
| Free plan | Yes |
| Free trial | Not confirmed |
| Starting price | $129/year (Basic, 1 site) |
Plus ($299/year) adds funnels, upsells and order bumps. Professional ($399/year) adds automations and email, and Elite ($599/year) covers 30 sites. Discounts are often shown, and there is a 14-day money-back guarantee.
Prices checked October 2026. Vendors change plans often, so confirm on the official FunnelKit pricing page before you buy.
FunnelKit pros and cons
Pros
- Free Lite version with a slide cart and abandoned cart recovery
- Deep WooCommerce checkout and upsell features
- Built-in email and SMS automation on higher tiers
- Works with major WordPress page builders
Cons
- Only works with WordPress and WooCommerce
- Full feature set needs the Professional plan or higher
- Plan lineup and bundles can be confusing to compare
FunnelKit integrations and platforms
Works with
Available on
FunnelKit alternatives
See the full shortlist in Best Sales Funnel Builders.
FunnelKit FAQ
Is FunnelKit free?
FunnelKit has a free Lite version that includes a basic funnel builder, checkout field editor, slide-out cart and abandoned cart recovery with unlimited contacts. Paid plans add upsells, order bumps, A/B testing, broadcasts and SMS. The regular price starts at $129 per year for the Basic plan on one site.
What is FunnelKit used for?
FunnelKit is used to improve sales on WooCommerce stores. Store owners use it to build landing and checkout pages, add order bumps and one-click upsells, offer a sliding cart and run automated email and SMS campaigns such as abandoned cart reminders. It keeps the whole process inside WordPress.
FunnelKit vs CartFlows: what's the difference?
Both are WooCommerce funnel plugins with custom checkouts and upsells. FunnelKit includes its own marketing automation with broadcasts and SMS on the Professional plan and above. CartFlows, made by Brainstorm Force, bundles extras like Modern Cart and Cart Abandonment Recovery in its Suite plan. Both have free versions you can try first.
Is FunnelKit the same as WooFunnels?
Yes. FunnelKit is the current name of the product formerly sold as WooFunnels. The plugins now include Funnel Builder, Checkout, One Click Upsells, Order Bumps, Sliding Cart and FunnelKit Automations. Existing WooFunnels users moved to the FunnelKit brand, and the product still focuses on WooCommerce stores.
Does FunnelKit work with Elementor?
Yes. The free version supports Elementor, Divi, Oxygen, Bricks and the Gutenberg block editor. Other builders such as Beaver Builder and Brizy can be used through shortcodes. You import a template for your builder and edit funnel pages the same way you edit other WordPress pages.
Sources
This overview is based on FunnelKit's official website and documentation, checked October 2026.