What is ClickFunnels?
ClickFunnels is a sales funnel platform that helps businesses guide visitors step by step from first click to purchase. It combines a drag-and-drop funnel editor, checkout pages, upsells and A/B testing with the other tools needed to sell online. It is built for creators, coaches, consultants and product sellers who want to launch offers without a technical team.
The current version of ClickFunnels goes well beyond funnels. It includes websites, an online store, courses, membership sites and communities, email marketing and automations, a CRM with opportunity tracking, appointment booking and affiliate management. Plans are priced by workspaces, team members, contacts and email volume, while visitors, funnels and landing pages are unlimited on every tier.
ClickFunnels is also known for its training ecosystem. Plans include access to the FunnelFlix training library, and higher tiers add onboarding calls and priority support. That makes ClickFunnels a common choice for people who want both software and guidance on how to structure offers, write sales pages and run launches.
ClickFunnels at a glance
How does ClickFunnels work?
- Start a workspace
Begin a free trial, create a brand workspace and connect your domain and payment processor.
- Build a funnel
Pick a funnel template and edit pages in the drag-and-drop editor, adding opt-in forms, sales copy and checkout.
- Add products and offers
Set up products, order bumps and upsells, or attach a course, membership or store item.
- Automate follow-up
Use email broadcasts and automation workflows to nurture leads and onboard buyers.
- Measure and test
Review analytics, run A/B tests on pages and track deals in the CRM.
ClickFunnels key features
Funnel builder
A drag-and-drop editor with templates for opt-in, sales, webinar and product launch funnels.
Smart checkout and upsells
Checkout pages with order bumps, upsells, discounts and Payments AI for processing.
A/B testing and analytics
Split test pages and see how each step performs.
Courses, memberships and communities
Host courses, gated member areas and community groups alongside your funnels.
Email marketing and automations
Send broadcasts and build automated workflows, with monthly email limits by plan.
CRM and appointments
Track opportunities, manage contacts in a Message Hub and take bookings on calendars.
Online store and affiliates
Sell products in a store and run an affiliate program to recruit partners.
Why use ClickFunnels?
- Funnels, checkout, email and courses live in one account, so data does not have to move between tools.
- Unlimited funnels, pages and visitors mean traffic growth does not raise your bill.
- Templates and a large training library help new sellers launch quickly.
- Higher plans support multiple brands and larger teams.
- A 30-day money-back guarantee reduces the risk of trying a paid plan.
Who is ClickFunnels best for?
A good fit for
- Coaches and consultants selling programs
- Course creators and info product sellers
- Online businesses running product launches
- Agencies managing several brand workspaces
Less suited to
- Very small budgets, since plans start at $81-$97 per month
- Businesses that only need a simple website or blog
- Large ecommerce catalogs that need advanced inventory tools
ClickFunnels pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $97/month (Launch), or $81/month billed annually |
Scale ($197/month) and Optimize ($297/month) add workspaces, team members, contacts and email volume. Dominate is $5,997 per year, billed annually only. All plans include a 30-day money-back guarantee.
Prices checked October 2026. Vendors change plans often, so confirm on the official ClickFunnels pricing page before you buy.
ClickFunnels pros and cons
Pros
- Complete funnel and checkout toolset
- Courses, store, email and CRM included
- Unlimited funnels, pages and visitors
- Strong library of templates and training
Cons
- More expensive than many funnel builders
- Webhooks and API access start on the Scale plan
- Contact and email caps can force upgrades as lists grow
ClickFunnels integrations and platforms
Available on
ClickFunnels alternatives
See the full shortlist in Best Sales Funnel Builders.
ClickFunnels FAQ
Is ClickFunnels free?
ClickFunnels does not have a free plan, but it offers a 14-day free trial on its plans. After the trial, the Launch plan costs $97 per month, or $81 per month on annual billing. Every plan also includes a 30-day money-back guarantee, and you can change plans during or after the trial.
What is ClickFunnels used for?
ClickFunnels is used to build sales funnels that move visitors from an ad or email to a purchase. Businesses use it to collect leads, sell digital and physical products, run webinars and product launches, host courses and memberships, and follow up with buyers through email automation and a built-in CRM.
ClickFunnels vs Systeme.io: what's the difference?
Both are all-in-one funnel platforms with email, courses and checkout. ClickFunnels starts at $97 per month and adds more workspaces, team seats, coaching and training resources. Systeme.io has a free plan and paid plans from $17 per month, with a simpler feature set. Budget is often the deciding factor between them.
Is ClickFunnels good for beginners?
ClickFunnels is designed for people without technical skills. Templates, a drag-and-drop editor and onboarding calls make it approachable for beginners. The main hurdle is cost, since plans start at $97 per month, so new sellers should use the 14-day trial to confirm they will use the funnel, email and course tools.
How many funnels can you build with ClickFunnels?
All current ClickFunnels plans list unlimited funnels, landing pages and visitors. The pricing page marks unlimited funnels as a limited-time offer. The limits that change between plans are brand workspaces, team members, email contacts, monthly emails, custom domains, courses and stores.
Sources
This overview is based on ClickFunnels's official website and documentation, checked October 2026.