What is Groove?
Groove is an all-in-one online business platform from Groove Digital that bundles page and funnel building, email and SMS marketing, checkout, memberships and affiliate tools. Often called GrooveFunnels, it was positioned as a single account for creators and marketers who sell digital products. Its apps include GroovePages, GrooveMail, GrooveSell, GrooveMember, GrooveVideo, GrooveWebinar and GrooveKart.
Groove is now in transition. The company says Groove.cm is being replaced by Scale.gg, a platform rebuilt from the ground up rather than a simple rebrand, and new customer registrations are closed. Existing members keep their accounts while the move happens in phases. Anyone comparing funnel builders today should treat Groove as a legacy product and look at Scale.gg or other alternatives.
For readers researching funnel builders, the Groove name still appears in many older reviews and comparisons, often under GrooveFunnels. Those articles describe a product that new users can no longer buy. If you are already on Groove, the practical step is to export key assets such as contact lists, page copy and product details, and to watch for official migration guidance before the old apps change.
Groove at a glance
How does Groove work?
- Log in to an existing account
Current members access their Groove apps from one dashboard. New signups are not being accepted.
- Publish pages and funnels
Use GroovePages and GrooveFunnels to build websites, landing pages and multi-step sales funnels, plus a blog.
- Sell and recruit affiliates
Set up products and checkouts in GrooveSell and let affiliates promote them through the built-in affiliate tools and marketplace.
- Email and deliver
Send email and SMS with GrooveMail and automations, and deliver courses or videos through GrooveMember and GrooveVideo.
- Plan the move
Follow the company's transition updates for timelines on moving to Scale.gg.
Groove key features
GroovePages and GrooveFunnels
A page and funnel builder for websites, landing pages and sales funnels, with GrooveBlog for content.
GrooveSell
Checkout and product management with an affiliate system built in.
GrooveMail
Email marketing with SMS, forms and automation workflows.
GrooveMember
Membership and course areas for delivering paid content.
GrooveVideo and GrooveWebinar
Video hosting and webinar tools for marketing and teaching.
GrooveKart
A store builder for selling physical and digital products.
Affiliate Marketplace and GrooveProof
A marketplace where affiliates can find offers, and social proof notifications for pages.
Why use Groove?
- Existing members can keep running funnels, email and memberships from one login during the transition.
- The suite covers pages, checkout, email, video and courses without separate subscriptions.
- Built-in affiliate tools help product sellers recruit promoters.
- Current users can plan a move to Scale.gg rather than rebuilding elsewhere straight away.
- Many apps share the same contact and product data.
Who is Groove best for?
A good fit for
- Existing Groove members, including lifetime account holders
- Digital product sellers already built on Groove
- Marketers following the move to Scale.gg
Less suited to
- New customers, since Groove is not accepting registrations
- Businesses that need long-term certainty about their platform
- Teams that need clear published pricing
Groove pricing
| Pricing model | Contact sales |
|---|---|
| Free plan | Not confirmed |
| Free trial | Not confirmed |
| Starting price | See the official pricing page |
Groove no longer publishes plans or prices because new registrations are closed. Its pricing page now carries the Scale.gg transition notice instead of price tiers.
Prices checked October 2026. Vendors change plans often, so confirm on the official website before you buy.
Groove pros and cons
Pros
- Large set of marketing and selling apps in one account
- Built-in affiliate system and marketplace
- Existing members keep access during the transition
Cons
- Closed to new customers
- Product future depends on the Scale.gg rollout
- No published pricing
Groove integrations and platforms
Available on
Groove alternatives
See the full shortlist in Best Sales Funnel Builders.
Groove FAQ
Is Groove.cm still available?
Groove.cm still runs for existing members, but it no longer accepts new customer registrations. The company says it is being replaced by Scale.gg, a platform rebuilt from scratch, and that the transition will happen in phases. Current members keep access to their accounts while the change is under way.
What is Groove used for?
Groove is used to run an online business from one account. Members use it to build websites and sales funnels, sell products through checkout pages, send email and SMS campaigns, host videos and webinars, deliver memberships and courses, and manage affiliates who promote their offers.
What is Scale.gg?
Scale.gg is the platform Groove Digital describes as the next chapter after Groove.cm. The company says it is a ground-up rebuild rather than a rebrand, led by Groove founder Mike Filsaime. Details on its features, pricing and migration timing are shared through the company's transition updates rather than a public pricing page.
Is Groove free?
Groove previously promoted free access to some of its apps, but it is not accepting new registrations, so there is no plan a new user can sign up for today. Existing members keep their current access during the move to Scale.gg. Anyone looking for a free funnel builder may want to consider Systeme.io instead.
Groove vs ClickFunnels: what's the difference?
Both offer funnels, checkout, email and courses in one account. The key difference now is availability. ClickFunnels is open to new customers with plans from $97 per month and a 14-day trial, while Groove has closed signups and is moving to Scale.gg. New buyers can only realistically choose between ClickFunnels and other active tools.
Sources
This overview is based on Groove's official website and documentation, checked October 2026.