8 Best Shopify Alternatives in 2026 (Cheaper and Better Options)

Square Online is the best Shopify alternative for sellers who want to stop paying a monthly fee. The free plan publishes a store on a Square subdomain with no monthly fee, and items, stock and orders sync with Square POS, so a seller who already uses Square pays only card processing fees. A custom domain needs Plus at $49 a month per location, and online card payments cost 3.3% plus 30 cents on the free plan.

The catch is the domain and the card rate. Square Free costs $0 a month and publishes on a Square subdomain, but connecting your own domain needs Square Plus at $49 a month per location, and free-plan online card payments cost 3.3% plus 30 cents. Plus and Premium lower the online rate to 2.9% plus 30 cents, and there is no annual discount published.

WordPress with WooCommerce is the Shopify alternative for sellers who want full control. The software is free, WooCommerce is free, and you own the store outright, with no platform fee on sales beyond your payment processor. WordPress.com Personal costs $4 a month billed annually, and since April 2026 it allows plugin installs, though a real store needs the Commerce plan or self-hosting with WooCommerce.

The catch is the extra cost and upkeep around the free core. Self-hosted WordPress costs nothing for the software, but you pay for hosting, a domain and any premium themes or plugins, and you handle updates and security yourself. WordPress.com Personal costs $9 a month, or $4 a month billed annually, and since April 2026 it allows plugin installs, which used to need the Business plan.

Wix is the Shopify alternative for sellers who want a general site with a store built in. Its editor covers pages, bookings, a blog and a store in one place, and Core at $29 a month billed annually adds payments for a small catalog. The free plan gets a first site online, though selling needs Core, and its store tools are thinner than Shopify for large catalogs.

The catch is lock-in and the tier ladder. The free plan works for a first site, but it carries Wix branding and a Wix subdomain, and moving a finished site elsewhere is painful. Light costs $17 a month billed annually, or $24 month to month, and you need Core at $29 a month billed annually before you can take payments.

Squarespace is the Shopify alternative for sellers who want a beautiful store with no setup. Its templates show off products elegantly, and scheduling, commerce and email tools sit in one bill. Basic costs $19 a month billed annually, with a 14-day trial and no free plan, and it adds a 2% fee on store sales, which only disappears on Core at $29 a month billed annually.

The catch is the price and the missing free plan. Squarespace raised its prices in 2026, so Basic now costs $19 a month billed annually, or $25 month to month, and there is no free tier to fall back on, only a 14-day trial. Basic also takes a 2% fee on store sales, which only disappears on Core at $29 a month billed annually.

Webflow is the Shopify alternative for brands that want a custom storefront. Its visual canvas gives full control over the shop layout, and its CMS handles products and collections cleanly. Ecommerce plans start at $29 a month, so the store costs about the same as Shopify Basic, but the design freedom is greater. The free Starter plan lets you build before paying, though selling needs a paid plan.

The catch is the learning curve and the split billing. Webflow consolidated its CMS and Business site plans into Premium at $25 a month billed annually in May 2026, so Basic at $15 a month covers static sites only, with no blog or dynamic content. The free Starter plan is limited to two pages on a webflow.io domain, and localization and analytics are paid add-ons.

Hostinger Website Builder is the Shopify alternative for small sellers on a tight budget. Its Unlimited plan adds ecommerce with 0% transaction fees, starting at $3.49 a month on a 48-month term paid upfront, against $39 a month for Shopify Basic. Premium at $2.99 a month has no store, so selling needs Unlimited, which renews at $16.99 a month, and there is no free plan, only a 14-day trial.

The catch is the renewal. Premium costs $2.99 a month only on a 48-month term paid upfront, and it renews at $10.99 a month, so the cheap first term is not the long-term price. Premium also leaves out ecommerce, and the plan caps at a small number of pages, so a growing site pays more sooner than the headline suggests.

Framer is the Shopify alternative for brands that want a striking site and sell through another checkout. Basic costs $10 a month billed annually, with a custom domain and 1,000 AI credits a month, and the free plan publishes on a Framer domain. There is no native store, so the site links to a checkout elsewhere, which suits brands that sell on a marketplace or through a separate store.

The catch is the per-site price and the missing store. Framer charges per site, so three sites on Basic cost $30 a month billed annually, and extra editors add $20 a month each. Basic at $10 a month billed annually, or $15 month to month, covers 30 pages and 2 CMS collections, and there is no native ecommerce, so selling needs a third-party checkout.

Duda is the Shopify alternative for agencies and designers who build client stores. Its builder produces fast, clean sites with strong technical SEO, and its white-label and client management tools suit teams that hand sites to clients. Basic costs $25 a month, or $19 a month billed annually, for one published site, with a 14-day trial and no free plan, and ecommerce is an add-on.

The catch is the audience. Duda is shaped for agencies and designers who manage client sites, so Basic at $25 a month, or $19 a month billed annually, buys one published site plus client tools a solo user may never open. Team, Agency and White Label climb to $29, $52 and $149 a month billed annually, and extra published sites cost extra.