What is Duda?
Duda is a professional website building platform designed for agencies, freelancers and SaaS companies that create and manage websites for clients. Rather than targeting DIY site owners, it focuses on building many sites efficiently, handing them over to clients with controlled permissions and keeping them running on managed AWS hosting.
Duda includes a drag-and-drop editor, an AI assistant called Duda Copilot, and Vibe, a chat-first tool that generates full sites and web apps from a prompt. It also offers an AI widget builder, ecommerce, bookings, SEO and AI visibility tools, and client management. Higher plans add full white labeling, and the platform offers REST APIs, an MCP server and Zapier automation for teams that create sites at scale.
Duda at a glance
How does Duda work?
- Start a project
Create a site from a template, the drag-and-drop editor or Vibe's prompt-based generator.
- Build with AI help
Use Duda Copilot inside the editor to add sections, redesign layouts, write content and create pages.
- Invite clients and team
Set role-based permissions so clients can comment and edit content while the agency controls design.
- Publish and host
Launch on Duda's managed AWS hosting and connect a custom domain.
- Manage at scale
Use client workspaces, APIs and automation to update and monitor many sites from one account.
Duda key features
Drag-and-drop builder
Visual editor with responsive design controls for building custom client sites.
Duda Copilot and Vibe
AI tools that edit sites through conversation or generate entire sites and web apps from prompts.
Client management
Role-based permissions, client workspaces and comment tools for handing off sites.
AI Widget Builder
Creates custom website elements, which SaaS companies can use to embed their own tools.
White label
Agencies and platforms can rebrand the entire builder as their own on the White Label plan.
Ecommerce and bookings
Built-in store and appointment booking features for small and mid-sized businesses.
APIs and automation
REST APIs, an MCP server and Zapier support automated site creation and management.
Why use Duda?
- It is designed for managing many client sites rather than one.
- Client permissions let agencies give clients access without risking the design.
- White labeling lets agencies and SaaS companies sell website building under their own brand.
- AI tools speed up building and editing sites.
- Managed hosting removes server maintenance from the agency's workload.
- Annual billing cuts plan costs by about 25%, which adds up for agencies on higher tiers.
Who is Duda best for?
A good fit for
- Digital marketing and web design agencies
- Freelancers building sites for small business clients
- Vertical SaaS and hosting companies offering a website builder to customers
- Point-of-sale providers adding websites to their product
- Agencies that resell websites under their own brand
Less suited to
- Individuals building a single personal site
- Developers wanting full code-level control of every site
- Large online stores needing a dedicated ecommerce platform
Duda pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 14 days |
| Starting price | $25/month (Basic, billed monthly) or $19/month billed annually |
Team is $39/month, Agency $69/month and White Label $199/month when billed monthly, with about 25% off annually. Plans differ by core projects, team seats, support and white labeling, and Custom adds API access.
Prices checked October 2026. Vendors change plans often, so confirm on the official Duda pricing page before you buy.
Duda pros and cons
Pros
- Strong client management and permission controls
- White label option for agencies and SaaS platforms
- AI assistant and prompt-based site generation
- 14-day free trial with no credit card
Cons
- No free plan for ongoing use
- Full API access is limited to Custom plans
- Less suited to solo DIY users
Duda integrations and platforms
Works with
Available on
Duda alternatives
See the full shortlist in Best Website Builders.
Duda FAQ
Is Duda free?
Duda does not have a permanent free plan. It offers a 14-day free trial with no credit card required, plus a 30-day money-back guarantee on eligible plans. After the trial, the Basic plan costs $25 per month billed monthly or $19 per month billed annually.
What is Duda used for?
Duda is used by agencies, freelancers and SaaS companies to build, host and manage websites for clients. Its features focus on working at scale, including client permissions, team seats, AI site generation, white labeling and APIs for automated site creation. Many vertical SaaS and hosting companies also use it to offer a builder to their own customers.
Duda vs Wix: what's the difference?
Wix is aimed at individuals and small businesses building their own site. Duda is built for professionals who create and manage many client sites, with client workspaces, role-based permissions and white label options. Agencies often prefer Duda for the handoff and management tools, while DIY site owners often prefer Wix.
Does Duda offer white label?
Yes. Duda's White Label plan costs $199 per month billed monthly or $149 per month billed annually. It lets agencies and platforms present the builder under their own brand. Custom plans add a dedicated account team, API access and advanced security for larger white label deployments.
Is Duda good for beginners?
Duda's editor is visual and its AI tools can generate and edit sites through conversation, so beginners can build pages. However, its pricing and features are geared toward professionals managing client sites. A beginner building one personal site may find simpler, consumer-focused builders a better fit.
Sources
This overview is based on Duda's official website and documentation, checked October 2026.