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8 Best Sendy Alternatives in 2026 (Cheaper and Better Options)

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How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.

8 Best Sendy Alternatives in 2026 (Cheaper and Better Options)
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EmailOctopus is the best Sendy alternative for most senders leaving Sendy. Its free plan covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed yearly. Buttondown suits writers who want the smallest monthly bill. beehiiv suits publishers who want growth tools and paid subscriptions.

Key takeaways

  • 7 of 8 tools here have a free plan (Nov 2026). The lowest paid start is $9 a month: Buttondown Basic and EmailOctopus Pro billed yearly.
  • Sendy costs $69 once per domain, then about $0.10 per 1,000 emails through Amazon SES, plus hosting. There is no free plan and no trial.
  • EmailOctopus free covers 2,500 subscribers and 10,000 emails a month, with no server to run.
  • Kit gives away the biggest free plan: 10,000 subscribers with unlimited broadcasts.
  • Ghost is the only tool here with a full website and paid memberships built in, from $18 a month on Ghost(Pro) Starter.

Sendy alternatives make sense when the cheap self-hosted sender starts costing time instead of money. Sendy costs $69 once per domain, then about $0.10 per 1,000 emails through Amazon SES, plus a server to run. But you install the PHP app, set up SES, handle bounces, backups and updates, and there is no free plan or trial to test with. Every tool below is priced at real list sizes and judged on what a hosted tool buys back.

This list groups the 8 best sendy alternatives by the reason people leave Sendy: server work that never ends, no support when something breaks, and a dated interface with no growth tools. If you are still weighing the wider market, start with our best newsletter software guide, then come back here to pick a replacement.

Quick comparison

ToolBest forStarting priceFree planStandout feature
EmailOctopusNewsletter writers on a tight budget$9/month (Pro, billed annually; $10 monthly)Yes (2,500 subscribers)Free plan covers 2,500 subscribers
ButtondownWriters who want the smallest possible monthly bill$9/mo (Basic, 1,000 subscribers; $90/year)Yes (100 subscribers)Cheapest paid start in this list
SubstackWriters who want to start free and pay only when they earnFree; 10% of paid subscription revenueYes (no subscriber cap)No monthly fee at any list size
beehiivPublishers who want growth tools and 0% fees$59/mo (Lite, 1,000 subscribers; $49 billed yearly)Yes (2,500 subscribers)Ad network and paid subscriptions built in
KitCreators who want a big free plan and selling tools$39/mo (Creator, 1,000 subscribers; $33 billed yearly)Yes (10,000 subscribers)Largest free plan in this list
MailerLiteSmall businesses that want email plus a simple website$12/mo (Comfort, 500 subscribers)Yes (250 subscribers)Automation included on the free plan
FlodeskCreatives who want beautiful emails first$25/mo (Lite, 1,000 subscribers; $19 billed yearly)Yes (forms and pages only, no sending)Design-led templates with unlimited sends
GhostPublishers who want a website, newsletter and memberships in one$18/mo (Starter, 1,000 members; $15 billed yearly)No (14-day trial; free to self-host)Full website with 0% fees on memberships

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The 8 best sendy alternatives

Price ladder

Starting prices, cheapest first
  1. #3SubstackFree
  2. #1EmailOctopus$9/moFREE
  3. #2Buttondown$9/moFREE
  4. #6MailerLite$12/moFREE
  5. #8Ghost$18/mo
  6. #7Flodesk$25/moFREE
  7. #5Kit$39/moFREE
  8. #4beehiiv$59/moFREE

Starting prices from the comparison table below. Unconfirmed monthly figures show as “Not confirmed”.

Show:

Hosted and cheap, with a real free plan

EmailOctopus

Best for Newsletter writers on a tight budget
$9/mo(Pro, billed annually; $10 monthly)
Visit emailoctopus.com
Starting price$9/month billed yearly (Pro)
Free planYes
Free trialNot confirmed
PlatformsWeb, WordPress plugin, API

Switch if: Switch if you want Sendy's low cost without running a server.

EmailOctopus is the simplest hosted step away from Sendy, and the free plan is the reason. Starter covers 2,500 subscribers and 10,000 emails a month (Nov 2026), with no server to install and no SES account to configure. Pro starts at $9 a month billed yearly ($10 monthly) for up to 500 subscribers, and at 10,000 subscribers it costs $40 a month billed yearly. The tool stays focused: campaigns, forms, landing pages and automation, with nothing extra to pay for.

The catch is scope. There is no SMS channel, no website builder, and no paid subscription system, so monetization means a separate tool. Some integrations, such as Shopify, run through Zapier rather than a direct connection. Free emails carry EmailOctopus branding, and free reports expire after 30 days.

What we like

  • Free plan covers 2,500 subscribers and 10,000 emails a month
  • Pro stays cheap as the list grows: $40 a month at 10,000 subscribers billed yearly
  • No server, SES setup or updates to manage

Watch out for

  • No paid subscriptions or website builder
  • No SMS channel
  • Free reports expire after 30 days
Read the full EmailOctopus overview →

Cheaper as your list grows

Buttondown

Best for Writers who want the smallest possible monthly bill
$9/mo(Basic, 1,000 subscribers; $90/year)
Visit buttondown.com
Starting price$9/month (Basic, up to 1,000 subscribers; …
Free planYes
Free trialNot confirmed
PlatformsWeb, API

Switch if: Switch if you want the lowest monthly bill and mostly write plain newsletters.

Buttondown is the cheapest paid route off Sendy for a writer who mostly sends plain newsletters. It is free for the first 100 subscribers, and Basic costs $9 a month for up to 1,000 subscribers, or $90 a year (Nov 2026). It takes 0% of paid subscription revenue, with Stripe fees on top. The editor is Markdown or rich text, sending comes from your own domain, and a hosted archive is included. You pay for active subscribers only, and nobody asks you to patch a server.

The catch is that features come as add-ons. Paid subscriptions cost an extra $9 a month, and automations cost more again, so a newsletter that needs both pays $18 a month before it grows. The free plan stops at 100 subscribers, which a growing list passes quickly.

What we like

  • $9 a month for up to 1,000 subscribers
  • 0% cut on paid subscriptions
  • Markdown editor with your own sending domain

Watch out for

  • Paid subscriptions cost an extra $9 a month
  • Free plan stops at 100 subscribers
  • Plain design with no template library
Read the full Buttondown overview →

No monthly bill, ever

Substack

Best for Writers who want to start free and pay only when they earn
Free; 10% of paid subscription revenue
Visit substack.com
Starting priceFree; 10% of paid subscription revenue
Free planYes
Free trialNot confirmed
PlatformsWeb, iOS, Android

Switch if: Switch if you want to publish free and pay only a share of what you earn.

Substack removes the billing question entirely. Publishing is free at any subscriber count, and the cost appears only when you turn on paid subscriptions: Substack keeps 10% of subscription revenue, plus Stripe processing fees (Nov 2026). There is no plan to pick, no server to run, and no subscriber cap to watch. Readers can also find you through the Substack app, which no other tool here offers. For a writer who only wants to publish and charge, it is the simplest exit from Sendy.

The catch is the 10% cut, which grows with your income. At $90 a month in paid revenue, the cut passes EmailOctopus Pro at $9 a month billed yearly. Substack also gives you little control: no custom themes, no segments, no automations, and your emails still send from a substack.com address.

What we like

  • Free to publish at any subscriber count
  • No plan tiers, caps or monthly bills to track
  • Built-in reader discovery through the Substack app

Watch out for

  • 10% of paid subscription revenue, forever
  • No custom themes, segments or automations
  • Emails send from a substack.com address
Read the full Substack overview →

More features than Sendy

beehiiv

Best for Publishers who want growth tools and 0% fees
$59/mo(Lite, 1,000 subscribers; $49 billed yearly)
Visit beehiiv.com
Starting price$59/month (Lite, up to 1,000 subscribers; …
Free planYes
Free trialFree trial on Lite and Pro (length not stated)
PlatformsWeb, API

Switch if: Switch if you want paid subscriptions, growth tools and an ad network in one account.

beehiiv is the pick for Sendy users who want their newsletter to earn money and grow on its own. The free plan covers up to 2,500 subscribers with unlimited sends, and Lite starts at $59 a month ($49 billed yearly) at 1,000 subscribers (Nov 2026). Paid subscriptions carry a 0% beehiiv cut, and the ad network, recommendation network, polls and automations are built in. Sendy has none of those, so beehiiv covers the whole business side it skips, with no server work at all.

The catch is the jump from free to paid. Lite is the first plan with monetization, so a free newsletter that starts charging moves straight to $49 a month billed yearly. Removing beehiiv branding needs Pro at $109 a month ($95 billed yearly), and the free plan lost custom domains in the October 2026 repricing. Prices also rise with list size, reaching $139 a month for Lite at 10,000 subscribers.

What we like

  • Free plan covers up to 2,500 subscribers with unlimited sends
  • 0% cut on paid subscriptions and product sales
  • Ad network, recommendations and polls built in

Watch out for

  • Lite is the first plan that can charge readers
  • Branding removal needs Pro at $109 a month
  • Free plan no longer includes a custom domain
Read the full beehiiv overview →

A bigger free plan

Kit

Best for Creators who want a big free plan and selling tools
$39/mo(Creator, 1,000 subscribers; $33 billed yearly)
Visit kit.com
Starting price$39/month for up to 1,000 subscribers (Cre…
Free planYes
Free trial14 days
PlatformsWeb, API

Switch if: Switch if you want to stay free up to 10,000 subscribers while you sell digital products.

Kit is built for creators, and its free plan is the reason it sits this high. The Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). That is four times EmailOctopus Starter's 2,500 subscribers, and you pay nothing until you need sequences or visual automations. Paid plans add commerce, paid recommendations and the automation builder creators actually use, all hosted, with no server to touch.

The catch is the price jump when you do pay. Creator starts at $39 a month for up to 1,000 subscribers ($33 billed yearly), far above EmailOctopus Pro at $9 billed yearly. The free plan also limits automation, so a creator who needs sequences pays sooner than the 10,000-subscriber cap suggests. Kit has no SMS channel and suits stores less than MailerLite. If your budget is the main worry, EmailOctopus costs less.

What we like

  • Free plan covers up to 10,000 subscribers
  • Unlimited broadcasts, forms and landing pages for free
  • Built-in commerce and paid recommendations

Watch out for

  • Creator starts at $39 a month, far above EmailOctopus Pro
  • Free plan limits automation
  • No SMS channel; weak fit for online stores
Read the full Kit overview →

More features than Sendy

MailerLite

Best for Small businesses that want email plus a simple website
$12/mo(Comfort, 500 subscribers)
Visit mailerlite.com
Starting priceFrom $12/month (Comfort)
Free planYes
Free trial14 days of premium features, no card required
PlatformsWeb, API

Switch if: Switch if you want a website, templates and automation from the free plan up.

MailerLite is the pick for Sendy users who want more than a plain sender. The free plan covers 250 subscribers and 2,500 emails a month and includes three automations (Nov 2026). Comfort starts at $12 a month for 500 subscribers and raises the cap to 50 automations. Websites, landing pages and digital product sales come built in, and the template library gives every email a designed look that Sendy's dated interface cannot match.

The catch is the free plan. It shrank in June 2026, from 500 subscribers and 12,000 emails to 250 and 2,500, so it is far smaller than EmailOctopus Starter's 2,500 subscribers. MailerLite also has no paid subscription system, so a paid newsletter needs a separate checkout tool. Paid prices still rise with subscriber count, and full API access needs a paid plan.

What we like

  • Free plan includes automations from day one
  • Websites, landing pages and digital products built in
  • Template library for designed emails

Watch out for

  • Free plan covers only 250 subscribers, against 2,500 on EmailOctopus
  • No paid subscriptions built in
  • Full API access needs a paid plan
Read the full MailerLite overview →

A simpler tool with better design

Flodesk

Best for Creatives who want beautiful emails first
$25/mo(Lite, 1,000 subscribers; $19 billed yearly)
Visit flodesk.com
Starting price$25/month (Lite, up to 1,000 subscribers; …
Free planYes
Free trial14 days
PlatformsWeb, API

Switch if: Switch if design matters more than automation and you want flat, simple pricing.

Flodesk is the design pick for Sendy leavers who care how each email looks. Its templates are the prettiest in this list, and Lite costs $25 a month ($19 billed yearly) for up to 1,000 subscribers with unlimited sends (Nov 2026). Every paid plan includes unlimited email sends with no per-email charges, and pricing scales by active subscriber count. The free plan lets you build forms, landing pages and link-in-bio pages with no subscriber limit before you pay anything.

The catch is that the free plan does not send emails. Its pricing card lists sending, but its FAQ says sending needs a paid plan or the 14-day trial, so budget for Lite from the start. Lite also includes only one workflow, and automation and reporting are lighter than Kit or MailerLite. Flodesk has no website builder and no paid subscriptions, so it replaces Sendy's email, not the whole job.

What we like

  • Beautiful templates with unlimited sends on paid plans
  • Free plan builds your list before you pay
  • Simple pricing with no per-email charges

Watch out for

  • Free plan does not include email sending
  • Lite includes only one workflow
  • No website builder or paid subscriptions
Read the full Flodesk overview →

A full publication without add-ons

Ghost

Best for Publishers who want a website, newsletter and memberships in one
$18/mo(Starter, 1,000 members; $15 billed yearly)
Visit ghost.org
Starting price$18/mo monthly ($15/mo billed yearly, Star…
Free planNo
Free trial14 days
PlatformsWeb, API

Switch if: Switch if you want a real website with paid memberships and no revenue cut.

Ghost is the pick for Sendy users who want a publication, not just a newsletter. Ghost(Pro) Starter costs $18 a month ($15 billed yearly) for up to 1,000 members, with a full website, newsletter and member system in one account (Nov 2026). Ghost takes 0% of member payments, which run through Stripe. The open source core means you can also self-host for free, and themes give you full control over design.

The catch is that Starter cannot take paid subscriptions. A paid newsletter needs Publisher at $35 a month ($29 billed yearly), which adds custom themes and three staff users. Email automation is basic compared with marketing platforms, and self-hosting means you handle the server, updates and email delivery yourself, which is the same work you left Sendy to escape. Ghost suits a publisher who wants ownership, not a sender who wants less work.

What we like

  • Website, newsletter and memberships in one system
  • 0% Ghost fee on membership revenue
  • Open source and self-hostable

Watch out for

  • Paid subscriptions need Publisher at $35 a month
  • Email automation is basic
  • Self-hosting means the same server work as Sendy
Read the full Ghost overview →

How we chose

Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.

CriterionWeightWhat we looked at
Price against Sendy's running cost35%Sendy's main strength is a $69 one-time license plus SES rates, so we priced each tool at 1,000 and 10,000 subscribers and compared the monthly total, not just the sticker price.
No server work30%Sendy's main fault is the server, SES setup and updates you run yourself, so we favored hosted tools with support included.
Free plan size20%Sendy has no free plan or trial, so we compared free subscriber caps and send limits directly against that bar.
Fit for Sendy leavers15%A good replacement must cover what the leaver actually loses: cheap sending at volume, forms, landing pages and a way to charge readers.

What is the cheapest Sendy alternative?

Buttondown and EmailOctopus tie at $9 a month: Buttondown Basic costs $9 a month for up to 1,000 subscribers, and EmailOctopus Pro costs $9 a month billed yearly ($10 monthly). Substack costs $0 until you earn, then takes 10% of paid subscription revenue. At very high volume, nothing here beats Sendy itself: $69 once plus about $0.10 per 1,000 emails through Amazon SES.

Is there a free Sendy alternative?

Yes. Kit is the biggest free Sendy alternative, with a free plan for up to 10,000 subscribers and unlimited broadcasts. beehiiv is next, free for 2,500 subscribers with unlimited sends. EmailOctopus is free for 2,500 subscribers and 10,000 emails a month. Sendy itself has no free plan and no trial, so every tool here starts cheaper.

Which Sendy alternative is best for high-volume sending?

EmailOctopus is the best Sendy alternative for high-volume sending on a budget. Pro costs $40 a month billed yearly at 10,000 subscribers with a send allowance ten times the list size. Buttondown costs $9 a month at 1,000 subscribers but charges by active subscribers.

Can I move my Sendy list to another tool?

Yes, for most of it. Every tool here lets you import a subscriber list, and beehiiv and Kit offer migration help on paid plans. Your campaigns and autoresponders move less cleanly: Sendy exports contacts, but sequences and templates need rebuilding on the new tool.

Do Sendy alternatives include a website?

Some do. Ghost and MailerLite include a hosted website, so they replace a newsletter and a site together. beehiiv includes a hosted site for your publication too. Kit and Flodesk give you landing pages but no full site. Substack, Buttondown and EmailOctopus are email-first, with a hosted archive rather than a website.

Frequently asked questions

What is the best free Sendy alternative?

Kit is the best free Sendy alternative for most people. Its free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). EmailOctopus is the best free pick for plain newsletters, free for 2,500 subscribers and 10,000 emails a month.

Why do people leave Sendy?

People leave Sendy for three reasons: work, support and age. You install the PHP app, set up Amazon SES, handle bounces, backups and updates, and support is limited to installation guides.

Is EmailOctopus cheaper than Sendy?

No, at high volume. EmailOctopus Pro costs $9 a month billed yearly, while Sendy costs $69 once plus about $0.10 per 1,000 emails through Amazon SES. At 100,000 emails a month, Sendy runs about $15 to $25 a month including hosting.

Is Substack cheaper than Sendy?

Yes, while you earn little. Substack is free to publish at any size and takes 10% of paid subscription revenue. Sendy costs $69 once plus SES fees. Substack costs more once paid revenue passes about $690 a month in the first year, when its 10% cut passes the license cost.

Does Sendy have a free plan?

No. Sendy has no free plan and no free trial. You buy the $69 one-time license per domain before you can use it.

Which Sendy alternative is best for design?

Flodesk is the best Sendy alternative for design. Its templates are the most polished in this list, and Lite costs $19 a month billed yearly for up to 1,000 subscribers with unlimited sends.

Can I keep using Amazon SES with a Sendy alternative?

Most hosted tools here do not use Amazon SES; they send through their own infrastructure. EmailOctopus, Buttondown, Kit, MailerLite, Flodesk, beehiiv and Substack all handle delivery for you.

Final verdict

  • Pick EmailOctopus if you want Sendy's low cost without running a server.
  • Pick Buttondown if you want the smallest monthly bill for a plain newsletter.
  • Pick Substack if you want to publish free and pay only a share of what you earn.
  • Pick beehiiv if you want paid subscriptions, growth tools and an ad network in one account.
  • Pick Kit if you are a creator who wants to stay on a free plan up to 10,000 subscribers.
  • Pick MailerLite if you want a website, templates and automation from the free plan up.
  • Pick Flodesk if beautiful email design matters more than automation depth.
  • Pick Ghost if you want a real website with paid memberships and no revenue cut.
Sources we checked (16)
  1. Sendy website checked November 2026
  2. EmailOctopus pricing checked November 2026
  3. EmailOctopus website checked November 2026
  4. Buttondown pricing checked November 2026
  5. Buttondown website checked November 2026
  6. Substack website checked November 2026
  7. beehiiv pricing checked November 2026
  8. beehiiv website checked November 2026
  9. Kit pricing checked November 2026
  10. Kit website checked November 2026
  11. MailerLite pricing checked November 2026
  12. MailerLite website checked November 2026
  13. Flodesk pricing checked November 2026
  14. Flodesk website checked November 2026
  15. Ghost pricing checked November 2026
  16. Ghost website checked November 2026

Is your product missing or out of date?

We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.

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Shamim · Founder, Appterly

Shamim is the founder of Appterly and the author of every guide on this site.

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