How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
EmailOctopus is the best Sendy alternative for most senders leaving Sendy. Its free plan covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed yearly. Buttondown suits writers who want the smallest monthly bill. beehiiv suits publishers who want growth tools and paid subscriptions.
Key takeaways
7 of 8 tools here have a free plan (Nov 2026). The lowest paid start is $9 a month: Buttondown Basic and EmailOctopus Pro billed yearly.
Sendy costs $69 once per domain, then about $0.10 per 1,000 emails through Amazon SES, plus hosting. There is no free plan and no trial.
EmailOctopus free covers 2,500 subscribers and 10,000 emails a month, with no server to run.
Kit gives away the biggest free plan: 10,000 subscribers with unlimited broadcasts.
Ghost is the only tool here with a full website and paid memberships built in, from $18 a month on Ghost(Pro) Starter.
Sendy alternatives make sense when the cheap self-hosted sender starts costing time instead of money. Sendy costs $69 once per domain, then about $0.10 per 1,000 emails through Amazon SES, plus a server to run. But you install the PHP app, set up SES, handle bounces, backups and updates, and there is no free plan or trial to test with. Every tool below is priced at real list sizes and judged on what a hosted tool buys back.
This list groups the 8 best sendy alternatives by the reason people leave Sendy: server work that never ends, no support when something breaks, and a dated interface with no growth tools. If you are still weighing the wider market, start with our best newsletter software guide, then come back here to pick a replacement.
Switch if: Switch if you want Sendy's low cost without running a server.
EmailOctopus is the simplest hosted step away from Sendy, and the free plan is the reason. Starter covers 2,500 subscribers and 10,000 emails a month (Nov 2026), with no server to install and no SES account to configure. Pro starts at $9 a month billed yearly ($10 monthly) for up to 500 subscribers, and at 10,000 subscribers it costs $40 a month billed yearly. The tool stays focused: campaigns, forms, landing pages and automation, with nothing extra to pay for.
The catch is scope. There is no SMS channel, no website builder, and no paid subscription system, so monetization means a separate tool. Some integrations, such as Shopify, run through Zapier rather than a direct connection. Free emails carry EmailOctopus branding, and free reports expire after 30 days.
What we like
Free plan covers 2,500 subscribers and 10,000 emails a month
Pro stays cheap as the list grows: $40 a month at 10,000 subscribers billed yearly
Starting price$9/month (Basic, up to 1,000 subscribers; …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Switch if: Switch if you want the lowest monthly bill and mostly write plain newsletters.
Buttondown is the cheapest paid route off Sendy for a writer who mostly sends plain newsletters. It is free for the first 100 subscribers, and Basic costs $9 a month for up to 1,000 subscribers, or $90 a year (Nov 2026). It takes 0% of paid subscription revenue, with Stripe fees on top. The editor is Markdown or rich text, sending comes from your own domain, and a hosted archive is included. You pay for active subscribers only, and nobody asks you to patch a server.
The catch is that features come as add-ons. Paid subscriptions cost an extra $9 a month, and automations cost more again, so a newsletter that needs both pays $18 a month before it grows. The free plan stops at 100 subscribers, which a growing list passes quickly.
Starting priceFree; 10% of paid subscription revenue
Free planYes
Free trialNot confirmed
PlatformsWeb, iOS, Android
Switch if: Switch if you want to publish free and pay only a share of what you earn.
Substack removes the billing question entirely. Publishing is free at any subscriber count, and the cost appears only when you turn on paid subscriptions: Substack keeps 10% of subscription revenue, plus Stripe processing fees (Nov 2026). There is no plan to pick, no server to run, and no subscriber cap to watch. Readers can also find you through the Substack app, which no other tool here offers. For a writer who only wants to publish and charge, it is the simplest exit from Sendy.
The catch is the 10% cut, which grows with your income. At $90 a month in paid revenue, the cut passes EmailOctopus Pro at $9 a month billed yearly. Substack also gives you little control: no custom themes, no segments, no automations, and your emails still send from a substack.com address.
What we like
Free to publish at any subscriber count
No plan tiers, caps or monthly bills to track
Built-in reader discovery through the Substack app
Starting price$59/month (Lite, up to 1,000 subscribers; …
Free planYes
Free trialFree trial on Lite and Pro (length not stated)
PlatformsWeb, API
Switch if: Switch if you want paid subscriptions, growth tools and an ad network in one account.
beehiiv is the pick for Sendy users who want their newsletter to earn money and grow on its own. The free plan covers up to 2,500 subscribers with unlimited sends, and Lite starts at $59 a month ($49 billed yearly) at 1,000 subscribers (Nov 2026). Paid subscriptions carry a 0% beehiiv cut, and the ad network, recommendation network, polls and automations are built in. Sendy has none of those, so beehiiv covers the whole business side it skips, with no server work at all.
The catch is the jump from free to paid. Lite is the first plan with monetization, so a free newsletter that starts charging moves straight to $49 a month billed yearly. Removing beehiiv branding needs Pro at $109 a month ($95 billed yearly), and the free plan lost custom domains in the October 2026 repricing. Prices also rise with list size, reaching $139 a month for Lite at 10,000 subscribers.
What we like
Free plan covers up to 2,500 subscribers with unlimited sends
Starting price$39/month for up to 1,000 subscribers (Cre…
Free planYes
Free trial14 days
PlatformsWeb, API
Switch if: Switch if you want to stay free up to 10,000 subscribers while you sell digital products.
Kit is built for creators, and its free plan is the reason it sits this high. The Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). That is four times EmailOctopus Starter's 2,500 subscribers, and you pay nothing until you need sequences or visual automations. Paid plans add commerce, paid recommendations and the automation builder creators actually use, all hosted, with no server to touch.
The catch is the price jump when you do pay. Creator starts at $39 a month for up to 1,000 subscribers ($33 billed yearly), far above EmailOctopus Pro at $9 billed yearly. The free plan also limits automation, so a creator who needs sequences pays sooner than the 10,000-subscriber cap suggests. Kit has no SMS channel and suits stores less than MailerLite. If your budget is the main worry, EmailOctopus costs less.
What we like
Free plan covers up to 10,000 subscribers
Unlimited broadcasts, forms and landing pages for free
Built-in commerce and paid recommendations
Watch out for
Creator starts at $39 a month, far above EmailOctopus Pro
Free trial14 days of premium features, no card required
PlatformsWeb, API
Switch if: Switch if you want a website, templates and automation from the free plan up.
MailerLite is the pick for Sendy users who want more than a plain sender. The free plan covers 250 subscribers and 2,500 emails a month and includes three automations (Nov 2026). Comfort starts at $12 a month for 500 subscribers and raises the cap to 50 automations. Websites, landing pages and digital product sales come built in, and the template library gives every email a designed look that Sendy's dated interface cannot match.
The catch is the free plan. It shrank in June 2026, from 500 subscribers and 12,000 emails to 250 and 2,500, so it is far smaller than EmailOctopus Starter's 2,500 subscribers. MailerLite also has no paid subscription system, so a paid newsletter needs a separate checkout tool. Paid prices still rise with subscriber count, and full API access needs a paid plan.
What we like
Free plan includes automations from day one
Websites, landing pages and digital products built in
Template library for designed emails
Watch out for
Free plan covers only 250 subscribers, against 2,500 on EmailOctopus
Starting price$25/month (Lite, up to 1,000 subscribers; …
Free planYes
Free trial14 days
PlatformsWeb, API
Switch if: Switch if design matters more than automation and you want flat, simple pricing.
Flodesk is the design pick for Sendy leavers who care how each email looks. Its templates are the prettiest in this list, and Lite costs $25 a month ($19 billed yearly) for up to 1,000 subscribers with unlimited sends (Nov 2026). Every paid plan includes unlimited email sends with no per-email charges, and pricing scales by active subscriber count. The free plan lets you build forms, landing pages and link-in-bio pages with no subscriber limit before you pay anything.
The catch is that the free plan does not send emails. Its pricing card lists sending, but its FAQ says sending needs a paid plan or the 14-day trial, so budget for Lite from the start. Lite also includes only one workflow, and automation and reporting are lighter than Kit or MailerLite. Flodesk has no website builder and no paid subscriptions, so it replaces Sendy's email, not the whole job.
What we like
Beautiful templates with unlimited sends on paid plans
Switch if: Switch if you want a real website with paid memberships and no revenue cut.
Ghost is the pick for Sendy users who want a publication, not just a newsletter. Ghost(Pro) Starter costs $18 a month ($15 billed yearly) for up to 1,000 members, with a full website, newsletter and member system in one account (Nov 2026). Ghost takes 0% of member payments, which run through Stripe. The open source core means you can also self-host for free, and themes give you full control over design.
The catch is that Starter cannot take paid subscriptions. A paid newsletter needs Publisher at $35 a month ($29 billed yearly), which adds custom themes and three staff users. Email automation is basic compared with marketing platforms, and self-hosting means you handle the server, updates and email delivery yourself, which is the same work you left Sendy to escape. Ghost suits a publisher who wants ownership, not a sender who wants less work.
Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.
Criterion
Weight
What we looked at
Price against Sendy's running cost
35%
Sendy's main strength is a $69 one-time license plus SES rates, so we priced each tool at 1,000 and 10,000 subscribers and compared the monthly total, not just the sticker price.
No server work
30%
Sendy's main fault is the server, SES setup and updates you run yourself, so we favored hosted tools with support included.
Free plan size
20%
Sendy has no free plan or trial, so we compared free subscriber caps and send limits directly against that bar.
Fit for Sendy leavers
15%
A good replacement must cover what the leaver actually loses: cheap sending at volume, forms, landing pages and a way to charge readers.
What is the cheapest Sendy alternative?
Buttondown and EmailOctopus tie at $9 a month: Buttondown Basic costs $9 a month for up to 1,000 subscribers, and EmailOctopus Pro costs $9 a month billed yearly ($10 monthly). Substack costs $0 until you earn, then takes 10% of paid subscription revenue. At very high volume, nothing here beats Sendy itself: $69 once plus about $0.10 per 1,000 emails through Amazon SES.
Is there a free Sendy alternative?
Yes. Kit is the biggest free Sendy alternative, with a free plan for up to 10,000 subscribers and unlimited broadcasts. beehiiv is next, free for 2,500 subscribers with unlimited sends. EmailOctopus is free for 2,500 subscribers and 10,000 emails a month. Sendy itself has no free plan and no trial, so every tool here starts cheaper.
Which Sendy alternative is best for high-volume sending?
EmailOctopus is the best Sendy alternative for high-volume sending on a budget. Pro costs $40 a month billed yearly at 10,000 subscribers with a send allowance ten times the list size. Buttondown costs $9 a month at 1,000 subscribers but charges by active subscribers.
Can I move my Sendy list to another tool?
Yes, for most of it. Every tool here lets you import a subscriber list, and beehiiv and Kit offer migration help on paid plans. Your campaigns and autoresponders move less cleanly: Sendy exports contacts, but sequences and templates need rebuilding on the new tool.
Do Sendy alternatives include a website?
Some do. Ghost and MailerLite include a hosted website, so they replace a newsletter and a site together. beehiiv includes a hosted site for your publication too. Kit and Flodesk give you landing pages but no full site. Substack, Buttondown and EmailOctopus are email-first, with a hosted archive rather than a website.
Frequently asked questions
What is the best free Sendy alternative?
Kit is the best free Sendy alternative for most people. Its free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). EmailOctopus is the best free pick for plain newsletters, free for 2,500 subscribers and 10,000 emails a month.
Why do people leave Sendy?
People leave Sendy for three reasons: work, support and age. You install the PHP app, set up Amazon SES, handle bounces, backups and updates, and support is limited to installation guides.
Is EmailOctopus cheaper than Sendy?
No, at high volume. EmailOctopus Pro costs $9 a month billed yearly, while Sendy costs $69 once plus about $0.10 per 1,000 emails through Amazon SES. At 100,000 emails a month, Sendy runs about $15 to $25 a month including hosting.
Is Substack cheaper than Sendy?
Yes, while you earn little. Substack is free to publish at any size and takes 10% of paid subscription revenue. Sendy costs $69 once plus SES fees. Substack costs more once paid revenue passes about $690 a month in the first year, when its 10% cut passes the license cost.
Does Sendy have a free plan?
No. Sendy has no free plan and no free trial. You buy the $69 one-time license per domain before you can use it.
Which Sendy alternative is best for design?
Flodesk is the best Sendy alternative for design. Its templates are the most polished in this list, and Lite costs $19 a month billed yearly for up to 1,000 subscribers with unlimited sends.
Can I keep using Amazon SES with a Sendy alternative?
Most hosted tools here do not use Amazon SES; they send through their own infrastructure. EmailOctopus, Buttondown, Kit, MailerLite, Flodesk, beehiiv and Substack all handle delivery for you.
Final verdict
Pick EmailOctopus if you want Sendy's low cost without running a server.
Pick Buttondown if you want the smallest monthly bill for a plain newsletter.
Pick Substack if you want to publish free and pay only a share of what you earn.
Pick beehiiv if you want paid subscriptions, growth tools and an ad network in one account.
Pick Kit if you are a creator who wants to stay on a free plan up to 10,000 subscribers.
Pick MailerLite if you want a website, templates and automation from the free plan up.
Pick Flodesk if beautiful email design matters more than automation depth.
Pick Ghost if you want a real website with paid memberships and no revenue cut.
Looking for the best newsletter platforms? We compared 10 options on pricing, free plans, key features and trade-offs so you can pick the right one fast.
Looking for the best free newsletter platforms? We compared 8 options on pricing, free plans, key features and trade-offs so you can pick the right one fast.