How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
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Omnisend is the best Klaviyo alternative for most store owners leaving Klaviyo. It starts at $16 a month with full automation on its free plan, against Klaviyo Email at $20 a month. Brevo is the cheapest pick at $9 a month, and Drip is the best pick when the list grows past 2,500 profiles.
Key takeaways
6 of 8 shortlisted tools have a free plan, and the lowest listed paid start is $9 a month (Brevo) (Nov 2026).
Klaviyo Email starts at $20 a month for 251 to 500 profiles, with a free plan for 250 profiles.
Omnisend undercuts Klaviyo by $4 a month at 500 contacts and includes automation on its free plan.
Drip costs $39 a month at 2,500 people, while Klaviyo costs $60 a month at the same size.
Kit gives away the biggest free plan: 10,000 subscribers with unlimited broadcasts.
Klaviyo alternatives make sense once the per-profile bill, not the tool, becomes the problem. Klaviyo Email starts at $20 a month for 251 to 500 profiles and climbs with every profile, reaching $60 a month at 2,500 profiles and $150 at 10,000. The free plan covers 250 profiles and 500 emails a month, so a growing store pays more each month.
This list groups the 8 best Klaviyo alternatives by the reason people leave: a price curve that climbs with profiles, a small free plan, and missing CRM or course features. If you are still weighing the wider market, start with our best email marketing software guide, then come back here to pick a replacement.
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Switch if: Switch if Klaviyo's per-profile billing climbs too fast for your store.
Omnisend is the best Klaviyo alternative for most store owners. Its free plan covers 250 contacts and 500 emails a month and includes the full automation features, with prebuilt flows for abandoned carts, welcome series and post-purchase mail. Standard starts at $16 a month for 500 contacts with 6,000 emails, against Klaviyo Email at $20 a month for the same band.
The catch is depth. Klaviyo's segments and predictive reporting run deeper than Omnisend's, so a large store that lives on data will feel the gap. SMS costs extra through credits, and new customers need Pro plus a paid SMS subscription to send texts.
What we like
Full automation features included on the free plan.
Prebuilt ecommerce flows for carts, welcome and post-purchase.
Standard starts at $16 a month for 500 contacts.
Watch out for
Segments and reporting run shallower than Klaviyo.
Switch if: Switch if you want the lowest paid price and can live without Klaviyo's depth.
Brevo is the cheapest Klaviyo alternative for store owners who start paying. Starter costs $9 a month for 5,000 emails, against Klaviyo Email at $20 a month, and you pay by emails sent rather than contacts stored. The same account covers SMS, WhatsApp and a basic CRM, and the API handles transactional mail for order confirmations.
The catch is the store depth. Klaviyo's flows run on purchase and browse data, while Brevo's automation is simpler and only arrives on Standard at $18 a month. The free plan caps sends at 300 emails a day, and Starter keeps Brevo branding unless you pay for removal.
What we like
Lowest paid start here at $9 a month.
Volume pricing suits a large list emailed rarely.
Email, SMS, WhatsApp and a CRM in one account.
Watch out for
Automation and A/B testing need Standard at $18 a month.
No deep product recommendation engine like Klaviyo.
Switch if: Switch if Klaviyo's price climbs faster than your revenue as the list grows.
Drip is the pick for store owners who leave Klaviyo because the price curve got steep. It starts at $39 a month for up to 2,500 people, and every plan includes unlimited email sends, up to 50 workflows, dynamic segments, split-path workflow testing and popups. There are no feature tiers to climb, so a workflow you build on day one still runs when the list triples.
The catch is the price at small sizes and the missing free plan. At 500 profiles Klaviyo costs $20 a month while Drip costs $39, so Drip only wins once the list grows past 2,500. There is no free plan, only a 14-day trial, and the data model is shaped around orders and carts.
What we like
Up to 50 workflows with no action cap per flow.
Every feature included from the $39 entry plan.
Unlimited email sends on paid plans.
Watch out for
No free plan, only a 14-day trial.
At $39 a month it costs more than Klaviyo at small sizes.
Store-shaped data model needs mapping for other uses.
Switch if: Switch if you need a CRM with your email, not just store flows.
ActiveCampaign is the pick for teams who leave Klaviyo because they need a CRM, not just store flows. Starter starts at $15 a month billed annually for 1,000 contacts and already includes multi-step automation, site tracking and a built-in CRM. The builder supports branching on Plus, which suits onboarding and expansion flows.
The catch is that there is no free plan, only a 14-day trial, so you pay from day one. Starter also caps each automation at five actions with no branching, so full branching starts on Plus at $49 a month. New accounts are billed for unsubscribed contacts too.
What we like
Deep automation builder with branching on higher plans.
Email and CRM in one account.
Starter includes automation at $15 a month for 1,000 contacts.
Switch if: Switch if Klaviyo lacks a direct link to an app your business runs on.
Mailchimp is the pick when Klaviyo's integration list runs out. It links to more than 300 tools, including Shopify, WooCommerce, Square and QuickBooks, so sales data can shape who gets which email. Essentials starts at $13 a month for up to 500 contacts, below Klaviyo Email at $20, and the free plan covers 250 contacts and 500 emails a month.
The catch is the price curve and the thin free plan. Costs climb steeply as the list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan has no automation at all, so a team that relied on Klaviyo flows will pay before any flow runs.
What we like
More than 300 integrations, the widest in this list.
Essentials starts at $13 a month for up to 500 contacts.
Mature reporting and testing tools on the higher tiers.
Watch out for
Prices climb steeply as the list grows.
Free plan has no automation, no scheduling and no A/B testing.
Starting price$19/month, or $15.58/month billed annually…
Free planYes
Free trial14 days
PlatformsWeb, iOS, Android, API
Switch if: Switch if you want webinars and courses bundled with your email tool.
GetResponse is the all-in-one pick for leavers who want more than email for their money. Starter starts at $19 a month for 1,000 contacts and adds landing pages, forms, popups and AI content tools to the email core. Higher plans add webinars, a website builder and courses. The free plan covers 500 contacts and 2,500 emails a month.
The catch is Starter's single automation workflow. One welcome series uses it up, so real automation starts on Marketer at $59 a month. The free plan also switches automation off after the 14-day premium window and carries GetResponse branding. If you only need email and store flows, Omnisend gives you more for less.
What we like
Email, landing pages, webinars and courses in one account.
Free plan covers 500 contacts and 2,500 emails a month.
Starter includes three user seats.
Watch out for
Starter allows only one custom automation workflow.
Free plan drops automation after the trial window.
At $19 a month it is close to Klaviyo Email at $20.
Switch if: Switch if Klaviyo's 250-profile free plan runs out too fast.
Sender gives a Klaviyo leaver the longest free runway with automation included. The free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included, against Klaviyo free at 250 profiles. Standard starts at $9 a month, below Klaviyo Email at $20.
The catch is the store depth and the shorter integration list. Klaviyo's flows run on purchase and browse data, while Sender's automation stays simpler. SMS is a prepaid add-on rather than part of the email plans, and free emails carry Sender branding until you upgrade.
What we like
Free plan covers 2,500 subscribers and 15,000 emails a month.
Automation and 24/7 support included on the free plan.
Standard starts at $9 a month.
Watch out for
Automation is shallower than Klaviyo's flows.
Fewer native integrations than Mailchimp or Brevo.
Free emails carry Sender branding until you upgrade.
Starting price$39/month for up to 1,000 subscribers (Cre…
Free planYes
Free trial14 days
PlatformsWeb, API
Switch if: Switch if you run a newsletter and want to stay free up to 10,000 subscribers.
Kit is the pick for creators leaving Klaviyo because its free plan is the largest here. The Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms, while Klaviyo free stops at 250 profiles. Paid plans add sequences, visual automations and paid recommendations for creators who sell digital products.
The catch is the price jump when you do pay. Creator starts at $39 a month for up to 1,000 subscribers, above Klaviyo Email at $20 for the same band. The free plan also limits automation, so a creator who needs sequences pays sooner than the 10,000-subscriber cap suggests. Kit has no SMS channel and no store flows.
What we like
Free plan covers up to 10,000 subscribers.
Unlimited broadcasts, forms and landing pages for free.
Built-in commerce and paid recommendations for creators.
Sources used: vendor pricing pages, docs, changelogs. Prices and limits were checked against each vendor's own pricing page in Nov 2026.
Criterion
Weight
What we looked at
Price as profiles grow
35%
Klaviyo bills by active profiles, so we priced each tool at 500, 2,500 and 10,000 profiles to find where the price lines cross.
Free plan size
25%
Klaviyo free stops at 250 profiles, so we compared free subscriber caps and send limits directly against that bar.
Store flows and segments
25%
We checked which tools cover cart, welcome and post-purchase flows with live segments, since those are what Klaviyo users actually rely on.
Fit for Klaviyo leavers
15%
A good replacement must cover what the leaver actually loses: store flows, segments, SMS and reporting.
What is the cheapest Klaviyo alternative?
Brevo is the cheapest Klaviyo alternative for most store owners, at $9 a month for Starter with 5,000 emails (Nov 2026). Sender matches that $9 figure. The two differ in how they charge: Brevo bills by email volume, Sender by subscriber count, so price your real send volume before you pick.
Is there a free Klaviyo alternative?
Yes. Kit is the strongest Klaviyo alternative free option, with a free plan for up to 10,000 subscribers and unlimited broadcasts (Nov 2026). Sender is next, free for 2,500 subscribers and 15,000 emails a month. Omnisend, GetResponse and Mailchimp also have free plans, but each caps out at 250 to 500 contacts. Our best free email marketing software guide compares free plans across the whole market.
Which Klaviyo alternative is best for automation?
Omnisend is the best Klaviyo alternative for automation on a budget, with full automation on its free plan and prebuilt cart flows from $16 a month (Nov 2026). Drip is the best pick for flat all-feature automation, with up to 50 workflows on its $39 plan. ActiveCampaign is the best pick when you need a CRM with your flows.
Which tools like Klaviyo work best for Shopify stores?
Omnisend works best for Shopify stores among these tools like Klaviyo, with prebuilt cart, welcome and post-purchase flows and a direct Shopify connection. Drip is next for behavior-based automation with revenue reports. Brevo is the budget Shopify pick, with email, SMS and transactional email from $9 a month.
How do I move from Klaviyo to another tool?
Moving from Klaviyo is simple: export your profiles as a CSV, import them into the new tool, and rebuild each flow from your Klaviyo setup, since flow logic and triggers differ between tools. Sender offers free migrations on paid plans, while Omnisend offers a free migration service. Rebuild each flow rather than expecting an exact copy.
Frequently asked questions
What is the best free Klaviyo alternative?
Kit is the best free Klaviyo alternative for most people. Its free Newsletter plan covers up to 10,000 subscribers with unlimited broadcasts, landing pages and forms (Nov 2026). Sender is the best free pick for stores, free for 2,500 subscribers and 15,000 emails a month with automation included. Both beat Klaviyo free, which stops at 250 profiles.
Why do people leave Klaviyo?
People leave Klaviyo for three reasons: price, billing and a small free plan. Email starts at $20 a month for 251 to 500 profiles and reaches $60 at 2,500 and $150 at 10,000 (Nov 2026). The free plan covers only 250 profiles, and SMS is billed separately on a credit meter.
Is Omnisend cheaper than Klaviyo?
Yes. Omnisend Standard costs $16 a month for 500 contacts, while Klaviyo Email costs $20 a month for 251 to 500 profiles (Nov 2026). Omnisend also includes its automation features on the free plan, while Klaviyo free limits flows. Klaviyo wins only on segment depth and predictive reporting.
Is Drip cheaper than Klaviyo?
Drip is cheaper than Klaviyo once the list grows. At 500 profiles Klaviyo costs $20 a month while Drip costs $39, but at 2,500 profiles Drip costs $39 while Klaviyo costs $60 (Nov 2026). Drip also includes every feature on one plan, while Klaviyo charges SMS separately.
Can I move my Klaviyo list and flows to another tool?
Yes, profiles move easily. Every tool here lets you import a contact list, and Sender offers free migrations on paid plans while Omnisend offers a free migration service. Flows usually need rebuilding, because flow logic and triggers differ between tools. Rebuild each flow from your Klaviyo setup.
Which Klaviyo alternative is best for ecommerce?
Omnisend is the best Klaviyo alternative for ecommerce. It has prebuilt flows for abandoned carts, welcome series and post-purchase emails, plus email, SMS and push in one account from $16 a month (Nov 2026). Drip is the best pick for larger stores that want flat all-feature pricing.
Do Klaviyo alternatives include SMS?
Some do. Brevo and Omnisend include SMS in the same account, though SMS credits cost extra on both. GetResponse adds SMS on its custom Enterprise plan. Sender sells SMS as a prepaid add-on, and EmailOctopus and Kit have no SMS channel at all.
Final verdict
Pick Omnisend if Klaviyo's per-profile billing climbs too fast for your store.
Pick Brevo if you want the lowest paid price and can live without Klaviyo's depth.
Pick Drip if Klaviyo's price climbs faster than your revenue as the list grows.
Pick ActiveCampaign if you need a CRM with your email, not just store flows.
Pick Mailchimp if Klaviyo lacks a direct link to an app your business runs on.
Pick GetResponse if you want webinars and courses bundled with your email tool.
Pick Sender if Klaviyo's 250-profile free plan runs out too fast.
Pick Kit if you run a newsletter and want to stay free up to 10,000 subscribers.
Compare the 10 best email marketing software in 2026 by price, free plan and best fit. See where Mailchimp and Brevo win, their limits, and which to pick.
