8 Best SMS Marketing Software for Salons in 2026: Tools Compared

SimpleTexting suits a salon because the work fits between clients. It starts at $39 a month for 500 credits with a local number included, and every feature ships on every plan: automations, API access, AI writing help and unlimited keywords. A reminder text can go out the day before each appointment, a client can confirm or reschedule by reply, and three user seats are included so the owner and two staff can share the account.

The catch is the price for a small salon. At $39 a month, it costs more than EZ Texting or SlickText for the same 500 messages, and extra credits cost 5.5 cents each. Carrier fees of about $0.0025 per message sit on top, plus a $4 one-time carrier registration fee. A salon sending under 300 texts a month pays more here than on a pay-as-you-go tool.

SlickText suits a salon with slow weeks and busy weekends. It starts at $29 a month for 500 credits, and unused credits roll over to the next month, so a quiet January banks credit for a packed holiday week. Every plan includes unlimited users, unlimited contacts, all automation features and every integration, so the whole team can run campaigns from one account.

The catch is that SlickText is SMS-only, with no email channel in the same account, and MMS costs 3 credits per message, so a photo of a new style burns credits fast. Carrier fees sit on top of the plan price. A salon that also sends a monthly email newsletter will need a second tool for that job.

EZ Texting is the cheapest monthly SMS plan for a salon. Launch costs $25 a month, or $20 a month billed annually, for 500 credits with a local number included. Setup is short, the interface is plain, and a keyword at the front desk can grow the list from day one, so clients can join while they wait for a chair.

The catch is the fees around the headline price. Launch adds a $5 a month telecom fee, so the real cost is $30 a month, MMS costs 3 credits per message, and extra users cost $10 a month each. A salon that sends photos of new styles will burn through 500 credits fast. At $30 a month all-in, it ties SlickText at $29 a month, so compare the extras, not the headline.

Textedly suits a salon that sends reminders and promos at a steady volume. Basic costs $29 a month for 500 messages, or 600 messages billed annually, and every plan includes all features: two-way texting, MMS, text-to-pay, review requests and AI writing help. A client can pay a deposit or leave a review from a text, and inbound messages are always free.

The catch is the surcharge. Every account pays an $8 a month telecom surcharge, so the real entry cost is $37 a month, not $29. Extra texts cost $30 for 500, and extra teammates cost $10 a month each. There is also no free plan, only a 14-day trial with 50 messages, so a salon cannot run a small list free here.

Klaviyo suits a salon that wants email and SMS from one client list. The free plan covers 250 profiles, 500 emails and $5 of mobile messages a month, so a small salon can run birthday texts and a monthly newsletter before paying anything. The paid Email plan starts at $20 a month for 251 to 500 profiles, and flows can switch between email and SMS based on what each client opens.

The catch is the price curve and the setup time. Klaviyo charges by active profiles, so every new client raises the price, and SMS credits cost extra on every tier. It also takes longer to set up than a pure SMS tool, since the list, segments and flows need building first. A salon that only wants reminders will find it heavier than it needs.

Omnisend is the cheapest paid pick for a salon that wants email and SMS together. Standard starts at $16 a month for up to 500 contacts with 6,000 emails, and the free plan covers 250 contacts and 500 emails a month. Every plan includes automation, segmentation and A/B testing, so the entry tier is not stripped of the tools that make reminders work.

The catch is that SMS is not a Standard feature for new accounts. Plans started after May 4, 2026 need Pro at $59 a month to buy SMS credits, which start at $0.007 per message in the US. A salon that only wants SMS will pay $59 a month here, while a salon that wants email plus SMS gets a fair deal at the Pro price.

Brevo suits a salon that sends email most days and texts only now and then. Starter costs $9 a month for 5,000 emails, and the free plan sends 300 emails a day. SMS credits are sold separately on a pay-as-you-go basis, so a salon that texts only for a flash sale or a last-minute opening pays only for the messages it sends.

The catch is that SMS is a side channel here. The SMS tools are thinner than on a dedicated SMS platform, with fewer templates and no SMS-first automation library. Automation and A/B testing also need Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. It is cheap because SMS is not the focus.

Sakari suits a salon that already runs a CRM and wants texts tied to bookings and contacts. It starts at $25 a month with about $0.0304 per US segment, and it links natively to HubSpot, Pipedrive and ActiveCampaign, so a booking or a contact change can trigger a confirmation text without a third-party app. Unlimited users and contacts sit on every plan, and unused credits roll over for 90 days.

The catch is the per-segment rate. At about $0.0304 per segment, Sakari costs three to four times what Twilio charges per message, so a salon that texts its whole list weekly pays more here than on a flat plan. MMS costs $0.02 extra per message and works only in the US and Canada, so photos of new styles cost more than plain texts.