8 Best Email Marketing Software for Shopify in 2026

Klaviyo is the natural pick for a Shopify store because the integration is native, not bolted on. Orders, browse history and cart events flow into Klaviyo the moment they happen, and the flows, segments and reporting all run on that data. The free plan covers 250 active profiles and 500 emails a month, so a new store can run welcome and abandoned-checkout flows before paying, and the Email plan starts at $20 a month for 251 to 500 profiles.

The catch is the billing model. Klaviyo charges by active profiles, which includes browsers and cart abandoners who never gave you an email address. That pushes the bill up faster than contact-based tools, and there is no annual discount on self-serve plans. Price the 10,000-profile tier at $150 a month before you commit.

Omnisend is built for Shopify first. The integration syncs customers, orders and products, and pre-built abandoned-cart, welcome and browse-abandonment workflows are ready to switch on the day you connect your store. The free plan covers 250 contacts and 500 emails a month with all features, including automation, and Standard starts at $16 a month for 500 contacts with 6,000 emails.

The catch is the SMS change from May 2026. New subscribers can no longer buy SMS on Standard; SMS now needs the Pro plan at $59 a month. A Shopify store that wants email plus SMS in one bill should price Pro from the start, while an email-only store will find Standard is all it needs.

Mailchimp connects to Shopify and to more than 300 other tools, so a store that also runs Square, QuickBooks or a booking app can keep its customer data in one place. Essentials starts at $13 a month for up to 500 contacts, and the free plan covers 250 contacts and 500 emails a month. The Shopify link syncs orders and products, so purchase data can shape who gets which email.

The catch for Shopify stores is that the flows that matter sit higher up. Abandoned-cart emails and fuller automation need Standard at $20 a month, and Mailchimp counts unsubscribed contacts toward your bill. A store that only sends campaigns will do fine on Essentials, but a store that lives on flows should budget for Standard.

Brevo is the cheapest way for a Shopify store to run email, SMS and WhatsApp from one account. Starter costs $9 a month for 5,000 emails, and because Brevo charges by emails sent rather than contacts stored, a large Shopify list emailed twice a month costs less here than on contact-priced tools. The Shopify plugin syncs customers and orders, and the same account covers transactional email for order confirmations.

The catch is that the store flows that matter cost more. Automation and A/B testing only arrive on Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. A Shopify store that wants abandoned-cart flows should budget for Standard, and a store that needs deep product recommendations should look at Klaviyo or Omnisend instead.

Drip connects to Shopify and builds its automations on what each shopper does in your store. Its builder triggers on views, purchases and abandoned checkouts, and revenue attribution ties every campaign to orders. Every plan includes the same features with unlimited email sends, so the $39 a month entry for up to 2,500 people buys the whole product.

The catch is the price. At $39 a month it is the priciest entry in this list, and there is no free plan, only a 14-day trial. The price also scales hard with list size, reaching $154 a month at 10,000 people. Drip suits a Shopify store that already earns from email and wants to grow that revenue, not a store still proving the channel.

ActiveCampaign connects to Shopify and adds a CRM, lead scoring and site tracking next to the email tools. Starter starts at $15 a month billed annually, or $19 a month on monthly billing, for 1,000 contacts. That mix helps a Shopify store follow a shopper from first visit to repeat order without a second system, and the deep automation logic suits stores with many customer paths.

The catch is the automation limit on Starter. Each automation stops at five actions, so a welcome series plus a cart recovery flow plus a win-back flow quickly needs Plus at $49 a month. There is also no free plan, only a 14-day trial. A Shopify store that only needs simple flows will find Starter enough; a store with many flows should price Plus.

GetResponse connects to Shopify and suits a store that also teaches. Starter starts at $19 a month for 1,000 contacts and bundles email with landing pages, forms, a website builder and AI writing help, while higher tiers add webinars and a course creator. The free plan covers 500 contacts and 2,500 emails a month, and Starter includes three user seats.

The catch is the automation limit and the price. Starter allows only one custom automation workflow, so a welcome series plus a cart recovery flow needs Marketer at $59 a month. At $19 a month, Starter is also one of the priciest entries here. A Shopify store that only sells products will get more from Omnisend or Klaviyo for less.

MailerLite connects to Shopify and suits a small store that wants one account for email and a simple web presence. Comfort starts at $12 a month for up to 500 subscribers and adds a website builder, landing pages and digital product sales next to the email tools. The editor is clean, the templates look good without much work, and a new account starts with a 14-day premium trial.

The catch for Shopify stores is the ecommerce depth. MailerLite has no abandoned-cart flows as strong as Klaviyo or Omnisend, and its free plan covers only 250 subscribers and 2,500 emails a month. A store with a growing list will hit the paid tier fast and may outgrow the tool once flows become the main revenue driver.