How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
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Constant Contact is the best email marketing software for restaurants in 2026 because every plan includes live phone support, and its event tools cover reservations and special nights. Brevo is the cheapest pick at $9 a month with email, SMS and WhatsApp in one account, and Sender has the biggest free plan for restaurants that send often.
Key takeaways
7 of 8 shortlisted tools have a free plan, and the lowest listed paid start is $9 a month (Brevo, Sender and EmailOctopus) (Nov 2026).
Constant Contact ranks first because every plan includes live phone support and event tools.
Brevo gives restaurants email, SMS and WhatsApp in one account for $9 a month.
Sender and EmailOctopus have the largest free plans, each covering 2,500 subscribers at no cost.
No tool in this list has a built-in reservation system, so check the integration for yours.
The best email marketing software for restaurants fits a busy kitchen, not a marketing department. Local promotions, a reservation or point-of-sale link, and an interface the staff can use between services matter more than sales features. Every tool below was judged on those restaurant needs.
Constant Contact is the easiest tool here for a restaurant owner who wants a human on the phone. Every plan, including Lite at $12 a month, includes live phone and chat support, and the interface is built for people who send a few times a month rather than for marketers. Event tools cover reservations and special nights, and social posting and SMS sit in the same account.
The catch is that there is no free plan at all, only a free trial, so the meter starts running from day one. Lite is also thin: one automation template and no A/B testing, while fuller automation sits on Standard at $35 a month. A restaurant that sends a weekly special and a monthly event invite will still find Lite is enough.
What we like
Live phone and chat support on every plan, including Lite.
Event tools cover reservations and special nights.
Simple interface suited to owners who send a few times a month.
Watch out for
No free plan, only a free trial (Nov 2026).
Lite allows one automation template and no A/B testing.
Abandoned-cart and fuller automation need Standard or Premium.
Mailchimp suits a restaurant whose business already runs on many apps. It links to more than 300 tools, including Square, QuickBooks and reservation systems, so guest and order data can shape who gets which email. Essentials starts at $13 a month for up to 500 contacts, and the free plan covers 250 contacts and 500 emails a month.
The catch is the price curve and the thin free plan. Costs climb steeply as your guest list grows, and Mailchimp counts unsubscribed contacts toward your bill. The free plan has no automation, no scheduling and no A/B testing, with email support ending after 30 days. A restaurant with a growing list will feel the price rise sooner here than on Brevo or Sender.
What we like
More than 300 integrations, the widest in this list.
Essentials starts at $13 a month for up to 500 contacts (Nov 2026).
Largest template library in this list.
Watch out for
Prices climb steeply as your guest list grows.
Unsubscribed contacts still count toward billing.
Free plan has no automation, no scheduling and no A/B testing.
Brevo is the cheapest way for a restaurant to run email, SMS and WhatsApp from one account. Starter costs $9 a month for 5,000 emails, and because Brevo charges by emails sent rather than contacts stored, a large guest list emailed twice a month stays inside that allowance. SMS is the channel that matters most for a restaurant, since a same-day special needs to reach guests fast.
The catch is that the features that matter for a restaurant cost more. Automation and A/B testing only arrive on Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. A restaurant that wants a birthday flow or a win-back series for lapsed guests should budget for Standard.
What we like
Lowest paid start in this list at $9 a month (Nov 2026).
Email, SMS, WhatsApp and a CRM sit in one account.
Volume pricing suits a large guest list emailed a few times a month.
Watch out for
Automation and A/B testing need Standard at $18 a month.
No built-in reservation system.
Starter keeps Brevo branding unless you pay for removal.
Free trial14 days of premium features, no card required
PlatformsWeb, API
MailerLite suits a restaurant that wants one account for email and a simple site. Comfort starts at $12 a month for up to 500 subscribers and adds a website builder, landing pages and digital product sales next to the email tools. A restaurant can put its menu, hours and booking link on the site, then email the same guests with a weekly special. The editor is clean, and a new account starts with a 14-day premium trial.
The catch is the small free plan. It covers 250 subscribers and 2,500 emails a month, so a growing guest list hits the paid tier fast. Live chat is also limited on the free plan and only becomes 24/7 on Power at $25 a month. At $12 a month, though, Comfort stays one of the lowest paid entries here.
What we like
Comfort starts at $12 a month for up to 500 subscribers (Nov 2026).
Website builder, landing pages and digital product sales are built in.
Clean editor that a non-designer can learn in an afternoon.
Watch out for
Free plan covers only 250 subscribers and 2,500 emails a month.
No built-in reservation system.
24/7 live chat needs the Power plan at $25 a month.
Starting price$16/month billed monthly (Standard, up to …
Free planYes
Free trialNot confirmed
PlatformsWeb, API
Omnisend suits a restaurant that also sells online, through takeout or a small shop. The free plan covers 250 contacts and 500 emails a month with all features, including automation and segmentation, and Standard starts at $16 a month for 500 contacts with 6,000 emails. Pre-built welcome and win-back workflows are ready to switch on the day you connect your store.
The catch is the SMS change from May 2026. New subscribers can no longer buy SMS on Standard; SMS now needs the Pro plan at $59 a month. A restaurant that wants text messages for same-day specials should price Pro from the start, while an email-only restaurant will find Standard is all it needs.
What we like
Standard starts at $16 a month for 500 contacts (Nov 2026).
Free plan includes automation, segmentation and AI tools.
Pre-built welcome and win-back workflows ready on day one.
Watch out for
SMS is no longer available on Standard for new subscribers.
No built-in reservation system.
Prices climb steeply, reaching about $115 a month at 10,000 contacts.
Sender gives a restaurant the most room before ever paying. The free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included. When you do pay, Standard starts at $9 a month, which keeps it tied with the cheapest tools in this list.
The catch is the smaller integration list and the SMS add-on. Common platforms such as WooCommerce and WordPress connect directly, but a niche reservation or point-of-sale system may need Zapier, and SMS is a prepaid add-on rather than part of the email plans. For a restaurant that mostly needs email, those gaps rarely bite.
What we like
Free plan covers 2,500 subscribers and 15,000 emails a month (Nov 2026).
Automation and 24/7 support are included on the free plan.
Paid Standard starts at $9 a month.
Watch out for
SMS is a prepaid add-on, not part of the email plans.
Fewer native integrations than Mailchimp or Brevo.
Free emails carry Sender branding until you upgrade.
Starting price$19/month, or $15.58/month billed annually…
Free planYes
Free trial14 days
PlatformsWeb, iOS, Android, API
GetResponse suits a restaurant that also teaches, with cooking classes or tasting nights. Starter starts at $19 a month for 1,000 contacts and bundles email with landing pages, forms, a website builder and AI writing help, while higher tiers add webinars and a course creator. The free plan covers 500 contacts and 2,500 emails a month, and Starter includes three user seats.
The catch is the automation limit and the price. Starter allows only one custom automation workflow, so a welcome series plus a class reminder needs Marketer at $59 a month. At $19 a month, Starter is one of the priciest entries here. A restaurant that only sends a weekly special will get the same core job done for $9 a month on Brevo or Sender.
What we like
Webinars, a website builder and a course creator can replace separate tools.
Free plan covers 500 contacts and 2,500 emails a month (Nov 2026).
Starter includes three user seats at no extra cost.
Watch out for
Starter allows only one custom automation workflow.
At $19 a month, it is one of the priciest entries here.
Free plan has no integrations and keeps GetResponse branding.
EmailOctopus does one job and does it at a low price. There is no SMS channel, no CRM and no course builder to learn, so a busy restaurant team can import a guest list, pick a template and send a first special the same day. The free plan covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed annually, or $10 a month on monthly billing.
The catch is the ceiling on the free plan and the missing channels. Reports only last 30 days, and you get one form and one landing page until you pay. There is also no SMS, which is the channel a restaurant needs most for same-day specials. If you only send a weekly email, the price is hard to beat.
What we like
Free plan covers 2,500 subscribers and 10,000 emails a month (Nov 2026).
Pro starts at $9 a month billed annually, $10 a month monthly.
Short learning curve with no extra channels to manage.
Sources used: vendor pricing pages, docs and changelogs, checked Nov 2026.
Criterion
Weight
What we looked at
Ease for busy staff
40%
We favored tools a restaurant team can use between services, with templates, forms and support included rather than added on.
Local promotions and events
30%
We checked each tool for event tools, SMS and social posting, since a restaurant promotes nights and specials, not products.
Price at restaurant scale
30%
We priced each tool at 500 and 2,500 contacts, since most restaurant guest lists stay small.
What is the best email marketing software for restaurants?
Constant Contact is the best email marketing software for restaurants in 2026 because every plan includes live phone support, and its event tools cover reservations and special nights. Brevo is the cheapest pick at $9 a month with email, SMS and WhatsApp in one account, and Sender has the biggest free plan for restaurants that send often.
How much does email marketing software for restaurants cost?
Email marketing software for restaurants costs $9 to $19 a month at the entry tier in Nov 2026. Brevo, Sender and EmailOctopus start at $9 a month, MailerLite at $12 a month, Constant Contact at $12 a month, Mailchimp at $13 a month, Omnisend at $16 a month and GetResponse at $19 a month. Every price rises with list size.
Is there a free email marketing software for restaurants?
Yes, and 7 of the 8 tools in this list have a free plan. Sender covers 2,500 subscribers and 15,000 emails a month, EmailOctopus covers 2,500 subscribers and 10,000 emails a month, and Brevo sends 300 emails a day free. Constant Contact is the only tool here with no free plan, only a free trial. Our best free email marketing software guide compares the free plans in more detail.
Which restaurant tool is best for same-day specials?
Brevo is the best pick for same-day specials because it puts email, SMS and WhatsApp in one account for $9 a month, and SMS reaches guests faster than email. Omnisend is the next best pick, but SMS now needs its Pro plan at $59 a month for new subscribers. EmailOctopus has no SMS channel at any price.
How should I run a best email marketing software for restaurants comparison?
Run a best email marketing software for restaurants comparison at your real guest count, not at the headline price. Pick your subscriber count, note the monthly price, the free plan limit and whether SMS and event tools are included, then check whether your reservation or point-of-sale system connects. The best email marketing software for small business guide applies the same check to small teams.
Frequently asked questions
What is the best email marketing software for a restaurant?
Constant Contact is the best email marketing software for a restaurant because every plan includes live phone support, and its event tools cover reservations and special nights. Brevo is the cheapest pick at $9 a month with email, SMS and WhatsApp in one account.
What is the cheapest email marketing software for restaurants?
Brevo, Sender and EmailOctopus are the cheapest email marketing software for restaurants, each starting at $9 a month. Brevo adds SMS and WhatsApp in the same account, Sender has the biggest free plan, and EmailOctopus is the simplest of the three.
Can a restaurant use email marketing software for free?
Yes, a restaurant can use email marketing software for free. Sender covers 2,500 subscribers and 15,000 emails a month, EmailOctopus covers 2,500 subscribers and 10,000 emails a month, and Brevo sends 300 emails a day free. Free plans carry the vendor logo and cap automations or reports.
Does Constant Contact have a free plan?
No, Constant Contact has no free plan as of Nov 2026. It offers a free trial, then paid plans start at $12 a month for Lite at up to 500 contacts. Every plan includes live phone and chat support, which is the main reason to pick it over a free tool.
Is SMS or email better for restaurant specials?
SMS is better than email for same-day restaurant specials because guests read texts faster than email. Brevo puts SMS in the same account from $9 a month, while Omnisend now needs its Pro plan at $59 a month for SMS. Email is better for the weekly menu and event invites.
Does Mailchimp work for restaurants?
Mailchimp works for restaurants that run on many apps, since it links to more than 300 tools including Square and reservation systems. Its free plan is thin, though, with no automation or scheduling, and prices climb steeply as your guest list grows.
What should a restaurant pay for email marketing in 2026?
A restaurant with under 1,000 guests should pay $9 to $13 a month for email marketing in 2026. Brevo, Sender and EmailOctopus start at $9 a month, MailerLite and Constant Contact start at $12 a month, and Mailchimp starts at $13 a month. Pay more only if you need SMS on a separate plan.
How many emails can a restaurant send for free each month?
The free monthly send limit depends on the tool. Sender allows 15,000 emails a month, EmailOctopus allows 10,000, Brevo allows about 9,000 if you send 300 a day every day, and MailerLite and Mailchimp allow 2,500 and 500 a month. Sender gives the highest free send limit in this list as of Nov 2026.
Final verdict
Pick Constant Contact if you run a restaurant and want phone support, events and simple promos.
Pick Mailchimp if you run a restaurant on many apps and want one email hub.
Pick Brevo if you run a restaurant and want email, SMS and WhatsApp for $9 a month.
Pick MailerLite if you run a restaurant and want email plus a website for $12 a month.
Pick Omnisend if you run a restaurant that sells online and want automation for $16 a month.
Pick Sender if you run a restaurant and want the biggest free plan.
Pick GetResponse if you run a restaurant that runs events and classes.
Pick EmailOctopus if you run a restaurant and only need email at the simplest setup.
Compare the 10 best email marketing software in 2026 by price, free plan and best fit. See where Mailchimp and Brevo win, their limits, and which to pick.