How we make this list: we compare vendor pricing pages, product documentation and plan limits, and print the month we checked each price. We don’t accept payment for rankings.
QUICK ANSWER
GetResponse is the best email marketing software for nonprofits in 2026 because it offers a 50% nonprofit discount, the deepest in this list, cutting Starter to about $9.50 a month. Constant Contact is the best pick for events and phone support with up to 30% off, and Sender has the biggest free plan for nonprofits that send often.
Key takeaways
6 of 8 shortlisted tools have a free plan, and the lowest listed paid start is $9 a month (Brevo, Sender and EmailOctopus) (Nov 2026).
GetResponse ranks first because its 50% nonprofit discount is the deepest in this list.
Constant Contact gives nonprofits up to 30% off with 12-month prepay, plus event tools and phone support.
Sender and EmailOctopus have the largest free plans, each covering 2,500 subscribers at no cost.
Every discount here needs proof of nonprofit status, so apply before you buy.
The best email marketing software for nonprofits cuts the bill where it matters. A real nonprofit discount, donor and volunteer features, and an interface a small team can run without a specialist matter more than sales features. Every tool below was judged on those nonprofit needs.
Starting price$19/month, or $15.58/month billed annually…
Free planYes
Free trial14 days
PlatformsWeb, iOS, Android, API
GetResponse offers the deepest nonprofit discount in this list at 50% off monthly plans, which cuts Starter from $19 a month to about $9.50 a month for a verified charity. Starter bundles email with landing pages, forms, a website builder and AI writing help, while higher tiers add webinars and a course creator for training and fundraising events. The free plan covers 500 contacts and 2,500 emails a month.
The catch is the automation limit and the discount paperwork. Starter allows only one custom automation workflow, so a welcome series plus a donor follow-up needs Marketer at $59 a month, and the 50% discount needs verification through TechSoup. A nonprofit that only sends newsletters will get the same core job done for less, but no other tool here matches the discount.
What we like
50% nonprofit discount on monthly plans, the deepest here (Nov 2026).
Webinars and a course creator can support training and fundraising.
Free plan covers 500 contacts and 2,500 emails a month.
Watch out for
Starter allows only one custom automation workflow.
Discount needs verification through TechSoup.
Free plan has no integrations and keeps GetResponse branding.
Constant Contact has served nonprofits for years, and it shows in the event tools and the discount. Verified nonprofits get 20% off with 6-month prepay or 30% off with 12-month prepay, which cuts Lite from $12 a month to $8.40 a month. Every plan includes live phone and chat support, and event registration, social posting and SMS sit in the same account.
The catch is that there is no free plan at all, only a free trial, and the discount needs prepayment. Lite is also thin: one automation template and no A/B testing, while fuller automation sits on Standard at $35 a month. A nonprofit that runs galas and membership drives will still find the event tools worth the price.
What we like
Up to 30% nonprofit discount with 12-month prepay (Nov 2026).
Live phone and chat support on every plan, including Lite.
Event registration and social posting built into the same account.
Watch out for
No free plan, only a free trial.
Discount needs 6 or 12 months of prepayment.
Lite allows one automation template and no A/B testing.
Free trial14 days of premium features, no card required
PlatformsWeb, API
MailerLite gives verified nonprofits 30% off for the life of the account, which cuts Comfort from $12 a month to $8.40 a month for up to 500 subscribers. Comfort adds a website builder, landing pages and digital product sales next to the email tools, so a small nonprofit can run its site and its donor emails from one account. The editor is clean, and a new account starts with a 14-day premium trial.
The catch is the small free plan. It covers 250 subscribers and 2,500 emails a month, so a growing donor list hits the paid tier fast. Live chat is also limited on the free plan and only becomes 24/7 on Power at $25 a month. At $8.40 a month after the discount, though, Comfort stays one of the lowest paid entries here.
What we like
30% nonprofit discount for the life of the account (Nov 2026).
Website builder, landing pages and digital product sales are built in.
Clean editor that a non-designer can learn in an afternoon.
Watch out for
Free plan covers only 250 subscribers and 2,500 emails a month.
24/7 live chat needs the Power plan at $25 a month.
Paid accounts move up a tier automatically when subscriber limits are passed.
Moosend gives nonprofits 25% off annual plans, on top of the 20% annual saving, and Pro includes unlimited campaigns and sends. Pro starts at $9 a month for 500 contacts, or $7 a month billed annually, and automation, landing pages, forms, A/B testing and an AI writer all come with Pro. That mix suits a nonprofit that emails donors and volunteers often.
The catch is that there is no free plan to fall back on, only a 30-day trial with no card. After the trial you pay, even if your list is small, and the discount only applies to annual billing. Prices also climb with contact count, so a 10,000-contact donor list costs $88 a month on monthly billing before the discount.
What we like
25% nonprofit discount on annual plans (Nov 2026).
Unlimited sends on every paid plan, with no monthly cap.
Automation, landing pages and A/B testing are all included on Pro.
Watch out for
No free plan, only a 30-day trial.
Discount only applies to annual billing.
Price rises with contacts, reaching $88 a month at 10,000 contacts.
Mailchimp gives verified nonprofits 15% off paid plans, which cuts Essentials from $13 a month to about $11 a month for up to 500 contacts. It links to more than 300 tools, including Shopify, WooCommerce, Square and QuickBooks, so donation and event data can shape who gets which email. The free plan covers 250 contacts and 500 emails a month.
The catch is the price curve and the thin free plan. Costs climb steeply as your donor list grows, and Mailchimp counts unsubscribed contacts toward your bill, so a messy list costs real money. The free plan has no automation, no scheduling and no A/B testing, with email support ending after 30 days. The 15% discount is also the smallest in this list.
What we like
15% nonprofit discount on paid plans (Nov 2026).
More than 300 integrations, the widest in this list.
Mature reporting and testing tools on the higher tiers.
Watch out for
Prices climb steeply as your donor list grows.
Unsubscribed contacts still count toward billing.
Free plan has no automation, no scheduling and no A/B testing.
Brevo is the cheapest paid pick for a nonprofit. Starter costs $9 a month for 5,000 emails, and because Brevo charges by emails sent rather than contacts stored, a large donor list emailed twice a month stays inside that allowance. The same account covers SMS, WhatsApp and a basic CRM, so a nonprofit can reach donors and volunteers on more than one channel.
The catch is that the features that matter for donor work cost more. Automation and A/B testing only arrive on Standard at $18 a month, and the Brevo logo stays on Starter emails unless you pay for removal. Brevo has no published nonprofit discount as deep as GetResponse or Constant Contact, so the low headline price is the saving here.
What we like
Lowest paid start in this list at $9 a month (Nov 2026).
Volume pricing suits a large donor list emailed a few times a month.
Email, SMS, WhatsApp and a CRM sit in one account.
Watch out for
Automation and A/B testing need Standard at $18 a month.
No published nonprofit discount as deep as GetResponse or Constant Contact.
Starter keeps Brevo branding unless you pay for removal.
Sender gives a nonprofit the most room before ever paying. The free plan covers 2,500 subscribers and 15,000 emails a month, with automation, segmentation, landing pages and 24/7 support included. When you do pay, Standard starts at $9 a month, which keeps it tied with the cheapest tools in this list.
The catch is the smaller integration list and the missing nonprofit extras. Common platforms such as WooCommerce and WordPress connect directly, but a niche donor or event system may need Zapier, and Sender has no published nonprofit discount. For a nonprofit that mostly needs email, the free plan alone can carry the whole program.
What we like
Free plan covers 2,500 subscribers and 15,000 emails a month (Nov 2026).
Automation and 24/7 support are included on the free plan.
Paid Standard starts at $9 a month.
Watch out for
No published nonprofit discount.
Fewer native integrations than Mailchimp or Brevo.
Free emails carry Sender branding until you upgrade.
EmailOctopus does one job and does it at a low price. There is no SMS channel, no CRM and no course builder to learn, so a small nonprofit team can import a donor list, pick a template and send a first newsletter the same day. The free plan covers 2,500 subscribers and 10,000 emails a month, and Pro starts at $9 a month billed annually, or $10 a month on monthly billing.
The catch is the ceiling on the free plan and the missing nonprofit extras. Reports only last 30 days, and you get one form and one landing page until you pay. There is also no published nonprofit discount and no event tools, so a nonprofit that runs galas will need a second tool for registration.
What we like
Free plan covers 2,500 subscribers and 10,000 emails a month (Nov 2026).
Pro starts at $9 a month billed annually, $10 a month monthly.
Short learning curve with no extra channels to manage.
Sources used: vendor pricing pages, docs and changelogs, checked Nov 2026.
Criterion
Weight
What we looked at
Nonprofit discount depth
40%
We compared each published nonprofit discount, since a 50% cut changes the ranking more than any feature gap.
Donor and volunteer features
30%
We checked each tool for event tools, donation links and segmentation, since a nonprofit needs more than a send button.
Ease of use for small teams
30%
We favored tools a small team can run without a specialist, with templates, forms and support included.
What is the best email marketing software for nonprofits?
GetResponse is the best email marketing software for nonprofits in 2026 because it offers a 50% nonprofit discount, the deepest in this list, cutting Starter to about $9.50 a month. Constant Contact is the best pick for events and phone support with up to 30% off, and Sender has the biggest free plan for nonprofits that send often.
How much does email marketing software for nonprofits cost?
Email marketing software for nonprofits costs $9 to $19 a month at the entry tier before discounts in Nov 2026. Brevo, Sender and EmailOctopus start at $9 a month, MailerLite at $12 a month, Constant Contact at $12 a month, Mailchimp at $13 a month and GetResponse at $19 a month. After discounts, GetResponse falls to about $9.50 a month and Constant Contact to $8.40 a month.
Is there a free email marketing software for nonprofits?
Yes, and 6 of the 8 tools in this list have a free plan. Sender covers 2,500 subscribers and 15,000 emails a month, EmailOctopus covers 2,500 subscribers and 10,000 emails a month, and Brevo sends 300 emails a day free. GetResponse, Constant Contact and Moosend have no free plan or only a trial. Our best free email marketing software guide compares the free plans in more detail.
Which nonprofit discount is the biggest?
GetResponse has the biggest nonprofit discount in this list at 50% off monthly plans for verified charities. Constant Contact gives up to 30% off with 12-month prepay, MailerLite gives 30% off for the life of the account, Moosend gives 25% off annual plans, and Mailchimp gives 15% off paid plans.
How should I run a best email marketing software for nonprofits comparison?
Run a best email marketing software for nonprofits comparison at your real donor count, not at the headline price. Pick your subscriber count, note the monthly price after the nonprofit discount, the free plan limit and which event and donor features the entry plan includes, then check whether automation costs extra. The best email marketing software for small business guide applies the same check to small teams.
Frequently asked questions
What is the best email marketing software for a nonprofit?
GetResponse is the best email marketing software for a nonprofit because it offers a 50% nonprofit discount, the deepest in this list, cutting Starter to about $9.50 a month. Constant Contact is the best pick for events and phone support with up to 30% off.
Does GetResponse offer a nonprofit discount?
Yes, GetResponse offers verified charities and NGOs 50% off monthly plans, the deepest nonprofit discount in this list as of Nov 2026. The discount needs verification through TechSoup, and it cuts Starter from $19 a month to about $9.50 a month.
What is the cheapest email marketing software for nonprofits?
Brevo, Sender and EmailOctopus are the cheapest email marketing software for nonprofits before discounts, each starting at $9 a month. After discounts, Constant Contact falls to $8.40 a month with 12-month prepay and GetResponse to about $9.50 a month.
Can a nonprofit use email marketing software for free?
Yes, a nonprofit can use email marketing software for free. Sender covers 2,500 subscribers and 15,000 emails a month, EmailOctopus covers 2,500 subscribers and 10,000 emails a month, and Brevo sends 300 emails a day free. Free plans carry the vendor logo and cap automations or reports.
Does Constant Contact offer a nonprofit discount?
Yes, Constant Contact offers verified nonprofits 20% off with 6-month prepay or 30% off with 12-month prepay as of Nov 2026. The discount needs prepayment, and there is no free plan, only a free trial.
Does Mailchimp offer a nonprofit discount?
Yes, Mailchimp offers verified nonprofits 15% off paid plans as of Nov 2026. The discount must be requested before you buy and cannot be applied after purchase. Its free plan covers 250 contacts and 500 emails a month.
How do I get a nonprofit discount on email software?
You get a nonprofit discount by proving your status, usually with an IRS 501(c)(3) letter or through TechSoup, and applying before you buy. GetResponse, Constant Contact, MailerLite, Moosend and Mailchimp all need proof, and most discounts cannot be applied after purchase.
What should a nonprofit pay for email marketing in 2026?
A nonprofit with under 1,000 contacts should pay $0 to $13 a month for email marketing in 2026. Sender and EmailOctopus have free plans that cover 2,500 subscribers, and after discounts Constant Contact costs $8.40 a month and GetResponse about $9.50 a month.
Final verdict
Pick GetResponse if you run a nonprofit and want the deepest discount at 50% off.
Pick Constant Contact if you run a nonprofit and want events, phone support and up to 30% off.
Pick MailerLite if you run a nonprofit and want 30% off for the life of the account.
Pick Moosend if you run a nonprofit and want unlimited sends and 25% off annual plans.
Pick Mailchimp if you run a nonprofit and need the widest integrations.
Pick Brevo if you run a nonprofit and want the lowest paid price.
Pick Sender if you run a nonprofit and want the biggest free plan.
Pick EmailOctopus if you run a nonprofit and only need email at the simplest setup.
Compare the 10 best email marketing software in 2026 by price, free plan and best fit. See where Mailchimp and Brevo win, their limits, and which to pick.