What is Moosend?
Moosend is an email marketing and automation platform that helps businesses send campaigns, build workflows and capture leads with forms and landing pages. It now operates as part of Constant Contact. The product covers newsletters, behavior-based automation, audience segmentation and real-time reporting, with an SMTP server and transactional email options for app and store notifications. It targets small and mid-sized businesses that want automation without a complex setup.
Moosend AI adds content generation, an AI writer, product recommendations and audience discovery. The Pro plan includes unlimited campaigns and sends, and pricing scales by contact count from 500 up to one million. Larger teams can build a custom Moosend+ plan with add-ons or move to Enterprise for an account manager, SLA and deliverability help. Billing can be monthly, twice a year or annual.
Moosend at a glance
How does Moosend work?
- Import your audience
Upload contacts and organize them with tags, custom fields and segments.
- Capture new leads
Publish subscription forms and landing pages built from templates to grow the list.
- Create campaigns
Design newsletters in the editor using 130+ templates, dynamic content and AI suggestions.
- Automate journeys
Use the workflow builder or prebuilt templates for triggers like cart abandonment or site behavior.
- Track performance
Monitor campaigns, forms and landing pages with real-time reports.
Moosend key features
Newsletter editor
A drag-and-drop editor with more than 130 templates, personalization and dynamic content.
Automation workflows
A visual builder with triggers, behavior tracking and ready-made recipes such as cart abandonment.
Landing pages and forms
Builders for both, each with templates and their own analytics.
Moosend AI
AI writing, content generation, product recommendations and audience discovery.
A/B testing
Test subject lines and content to see which version performs better. Results help you pick the stronger version before a full send.
SMTP and transactional email
Send app or store notifications through the SMTP server or transactional API.
Real-time reporting
Live stats on opens, clicks and conversions across campaigns.
Why use Moosend?
- A 30-day free trial with no card lets you test the full workflow.
- The Pro plan includes unlimited campaigns and email sends rather than monthly send caps, which helps frequent senders budget.
- Automation, landing pages and forms come in one plan.
- Pay-as-you-go credits suit infrequent senders and never expire.
- Nonprofits get 25% off, stackable with the annual discount.
Who is Moosend best for?
A good fit for
- Small businesses that want automation on a budget
- WooCommerce and Magento stores sending cart and product emails
- Agencies managing campaigns for several brands
- Occasional senders who prefer credits over a subscription
Less suited to
- Users who want a permanent free plan, since Moosend offers a trial instead
- Teams that need SSO, dedicated IPs or custom reports without paying for add-ons or Enterprise
Moosend pricing
| Pricing model | Subscription |
|---|---|
| Free plan | No |
| Free trial | 30 days, no credit card |
| Starting price | See the official pricing page |
Pro pricing scales by contact count from 500 contacts, with no dollar figure shown on the pricing page; biannual billing saves 15% and annual saves 20%. Moosend+ and Enterprise are quote-based, and email credit packs start at $350 for 350,000 emails.
Prices checked October 2026. Vendors change plans often, so confirm on the official Moosend pricing page before you buy.
Moosend pros and cons
Pros
- Unlimited sends on the Pro plan
- Strong automation builder with ready-made templates
- Landing pages, forms and SMTP included
- Flexible billing options and non-expiring credits
Cons
- No ongoing free plan after the trial
- Pro prices are not listed publicly as a fixed figure
- Several advanced features are paid add-ons
Moosend integrations and platforms
Works with
Available on
Moosend alternatives
See the full shortlist in Best Email Marketing Software.
Moosend FAQ
Is Moosend free?
Moosend does not have a permanent free plan. It offers a 30-day free trial with no credit card, covering up to 1,000 contacts with unlimited sends, one published automation and two team members. After the trial you move to the Pro plan, a custom plan or pay-as-you-go credits.
What is Moosend used for?
Moosend is used to send email newsletters, run automated email journeys, and capture leads with forms and landing pages. Businesses also use Moosend for cart abandonment emails, product recommendations and transactional notifications, with real-time reports to track how each campaign performs. Agencies can also manage several brands from one account.
Is Moosend good for beginners?
Moosend works well for beginners who want automation without a steep learning curve. Prebuilt workflow templates, a drag-and-drop editor and over 130 email templates cover common use cases. The 30-day trial gives enough time to set up a list, a form and a first automation.
Moosend vs Mailchimp: what's the difference?
Moosend focuses on automation and includes unlimited sends on its Pro plan, plus landing pages and forms. Mailchimp has a permanent free plan, a larger integration library and an SMS add-on. Teams that send often to mid-sized lists may find Moosend simpler to budget for. Both tools offer automation templates and landing pages.
Who owns Moosend?
Moosend states on its website that it is now a Constant Contact company. The Moosend product and brand continue to operate, and the site also promotes Constant Contact offerings such as SMS, social media tools and event tools alongside its own email platform. Existing Moosend customers keep using the same dashboard and features.
Sources
This overview is based on Moosend's official website and documentation, checked October 2026.